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©  Real Betis
Africa: Real Betis and LaLiga launch a joint socio-educational project at an academy in Tanzania

Real Betis Balompié (LaLiga Santander) and LaLiga are carrying out a joint socio-educational project at the academy of Morombo FC, a club based in Arusha, a city of 400,000 inhabitants located in the north of Tanzania (East Africa), by providing sporting and material support, announced the Seville…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Social Responsibility, …
• Article # 211643
• Published on 17/03/21 at 11:30
©  FC Bayern Munich
Bundesliga: FC Bayern Munich renews "Reds Against Racism" campaign, launched in March 2020

As part of International Weeks Against Racism (15-28 March 2021), FC Bayern Munich (Bundesliga) have renewed their "Reds Against Racism" campaign ("Rot Gegen Rassismus" in German), which was launched in March 2020, and are aiming to further develop it, announced the club on 15/03/2021. "In the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 211642
• Published on 17/03/21 at 11:00
©  Pro League
Belgium/Pro League: clubs vote in favour of a "Beneleague" with clubs from the Netherlands

"The general assembly of the Pro League has unanimously voted for an agreement in principle concerning the orientation of Belgian professional football. The 25 clubs are unanimous in their desire to give every chance to the possible creation of the Beneleague," announced the Belgian professional…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 211644
• Published on 17/03/21 at 10:15
©  Formula One Group
Formula 1: DHL (GER) extends as "official logistics partner” from 2021

Deutsche Post DHL Group, the German express delivery and logistics group, has extended as global partner of Formula One Group from 2021 as part of a multi-year agreement, announced the body on 15/03/2021. DHL has been the "official logistics partner" of the Formula One World Championship since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 211417
• Published on 17/03/21 at 09:40
©  Atalanta BC
Champions League: head-to-head Real Madrid CF - Atalanta BC (Round of 16 second leg, 16/03/2021)

With nearly 271 million fans on social networks (Instagram, Facebook, Twitter and TikTok, as of 16/03/2021), Real Madrid CF (LaLiga Santander) has 193 times as many Atalanta BC (Serie A TIM), which totals just 1.4 million, as the two teams prepare to face each other in the second leg (1-0 victory…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Finance, …
• Article # 211607
• Published on 16/03/21 at 17:40
©  D.R.
SL Benfica: WME Sports put in charge of finding title sponsors for the stadium and youth academy

WME Sports, the sports branch of the WME agency, which is owned by Endeavor, has signed an exclusive commercial partnership with SL Benfica (Liga NOS), in order to conduct the search for title sponsors for two of the club's major facilities: its stadium, the "Estádio do Sport Lisboa e Benfica…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Stadiums
• Article # 211574
• Published on 16/03/21 at 16:45
©  AS Roma
Serie A TIM: LeoVegas.News becomes AS Roma's "online infotainment partner" for 2020-2022

LeoVegas.News, a Swedish sports news platform, has become a partner of AS Roma (Serie A TIM) for one and a half seasons (2020-2022), announced the club on 15/03/2021. As part of the agreement LeoVegas will be AS Roma's "online infotainment partner". LeoVegas has the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 211569
• Published on 16/03/21 at 16:14
©  Synamedia
Piracy: $28bn potentially recoverable by the sports industry (Synamedia/Ampere Analysis)

"With targeted interventions to disrupt pirate streams, and incentives for fans to go legit, an additional $28bn (€23.47bn) in annual revenue could be gained" for the sports industry, according to "Pricing piracy: the value of action" a report (available to download) by the British companies…
Domain(s): Media
• Category(ies): Authorities, Agencies, Finance, …
• Article # 211499
• Published on 16/03/21 at 15:45
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 4.3 million viewers in Spain for Matchday 27

The 10 games on Matchday 27 of the 2020-21 LaLiga Santander season, played behind closed doors from 12 to 15/03/2021, posted a cumulative audience of 4.397 million viewers in Spain (3.820 million on the Movistar LaLiga pay-TV channels and 577,000 on the free-TV channel Gol) according to data from…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 211560
• Published on 16/03/21 at 15:00
©  D.R.
2020-21 Bundesliga: a cumulative audience of 4.2 million viewers for Matchday 25 on Sky Deutschland

Seven of the nine games on Matchday 25 of the 2020-21 Bundesliga season, played from 12 to 14/03/2021, posted a cumulative audience of 4.225 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from German audience measurement institutes AGF and GfK. The…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 211541
• Published on 16/03/21 at 14:19