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©  LFP
LFP: 2021 Trophée des champions at Bloomfield Stadium in Tel Aviv (Israel) on Sunday 01/08/2021

The board of directors of the French Professional Football League have decided to organize the 2021 edition of the Trophée des champions at Bloomfield Stadium (29,000 seats) in Tel Aviv (Israel) on Sunday 01/08/2021, announced the LFP on 11/03/2021. The Trophée des champions is a gala match…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Legal, …
• Article # 211220
• Published on 12/03/21 at 14:36
©  UEFA
Champions League: 876,000 viewers for Paris Saint-Germain - FC Barcelona on RMC Sport 1

Paris Saint-Germain (Ligue 1 Uber Eats) - FC Barcelona (LaLiga Santander) the second leg Round of 16 match of the 2020-21 Champions League (1-1, 5-2 over the two matches, Paris Saint-Germain proceed to the quarterfinals), drew an average of 876,000 viewers on the French pay-TV channel RMC Sport 1…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 211199
• Published on 12/03/21 at 13:30
©  Pirelli
Formula 1: Pirelli (tyres) extends as exclusive supplier until 2024

The Italian tyre brand Pirelli has extended its role as Formula One's exclusive tyre supplier for an additional season, until 2024, announced the brand on 05/03/2021. "The most recent tyre tender from the FIA and Formula 1 back in 2018 was for the supply of a 13-inch tyre during the 2020…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 210778
• Published on 12/03/21 at 12:59
©  adidas
adidas: new growth strategy aims to increase sales by 8-10% per year until 2025

adidas has presented "Own the Game" a new strategy for the growth of the brand. "With its new strategy, the company aims to increase sales by an average of between 8% and 10% per annum on a currency-neutral basis over the four-year period between 2021 and 2025," announced the German sports…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Finance, …
• Article # 211152
• Published on 12/03/21 at 12:24
©  Real Madrid
Real Madrid: Meatless Farm (vegan food products), global partner from 2020-21

Meatless Farm, a British company specialised in vegan, plant-based food products, has become a partner of Real Madrid CF (LaLiga Santander) from 2020-21, announced the club on 10/03/2021. Meatless Farm has the status of global partner, the second level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 211151
• Published on 12/03/21 at 11:44
©  NHL x The Walt Disney Company
NHL: The Walt Disney Company (ESPN) acquires 2021-2028 TV rights in the United States for $2.8bn

The Walt Disney Company, parent company of the American sports pay-TV channel ESPN, has acquired the rights to broadcast, in the United States, the National Hockey League (NHL) for seven years, the 2021-2028 period, indicated the American entertainment and media group on 10/03/2021. The deal…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 211153
• Published on 12/03/21 at 11:09
©  Christian Verheyen via la DFL
Bundesliga/2.Bundesliga: Derbystar (Select Sport) extends as official ball supplier until 2025-26

Derbystar, a German manufacturer of footballs and sports equipment belonging to the Danish group Select Sport, has extended its partnership with the DFL as the official ball supplier of the Bundesliga, 2.Bundesliga and Supercup for at least four additional seasons (2022-2026), announced the German…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 211118
• Published on 12/03/21 at 10:40
©  D.R.
TikTok: number of followers of the 78 European Top 5 clubs with an official account (March 2021)

With 7.8 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on the Chinese social network TikTok, ahead of Paris Saint-Germain (Ligue 1 Uber Eats, 5.6 million) and Real Madrid CF (LaLiga Santander, 4.6 million), according to data recorded by News Tank Football on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 211052
• Published on 12/03/21 at 10:05
©  Team Vitality
Team Vitality: G. de Monplanet, ex-CEO of adidas France, appointed managing director and co-CEO

Guillaume de Monplanet has been appointed managing director and co-CEO of Team Vitality, announced the French organization specializing in esports on 11/03/2021. Guillaume de Monplanet will therefore support Nicolas Maurer, co-founder and co-CEO of Team Vitality. Guillaume joins the French…
Domain(s): Clubs
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 211080
• Published on 12/03/21 at 09:30
©  Arkema
Arkema: Clara Mateo (Paris FC), signs permanent work contract with title sponsor of the women's D1

Clara Mateo, a player for Paris FC's women's team (D1 Arkema), has signed a contract with Arkema as a materials engineer "in order to combine her sporting and professional career," on the occasion of International Women's Day, on 08/03/2021. Clara Mateo has already completed a 12-week internship…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 210634
• Published on 11/03/21 at 17:50