Archives 2021 (page 233/286)

Filter by domain

Filter by year

Filter by month

©  UEFA

Champions League: 876,000 viewers for Paris Saint-Germain - FC Barcelona on RMC Sport 1

Paris Saint-Germain (Ligue 1 Uber Eats) - FC Barcelona (LaLiga Santander) the second leg Round of 16 match of the 2020-21 Champions League (1-1, 5-2 over the two matches, Paris Saint-Germain proceed to the quarterfinals), drew an average of 876,000 viewers on the French pay-TV channel RMC Sport 1…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 211199
• Published on
©  Pirelli

Formula 1: Pirelli (tyres) extends as exclusive supplier until 2024

The Italian tyre brand Pirelli has extended its role as Formula One's exclusive tyre supplier for an additional season, until 2024, announced the brand on 05/03/2021. "The most recent tyre tender from the FIA and Formula 1 back in 2018 was for the supply of a 13-inch tyre during the 2020…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 210778
• Published on
©  adidas

adidas: new growth strategy aims to increase sales by 8-10% per year until 2025

adidas has presented "Own the Game" a new strategy for the growth of the brand. "With its new strategy, the company aims to increase sales by an average of between 8% and 10% per annum on a currency-neutral basis over the four-year period between 2021 and 2025," announced the German sports…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Finance, …
• Article # 211152
• Published on
©  Real Madrid

Real Madrid: Meatless Farm (vegan food products), global partner from 2020-21

Meatless Farm, a British company specialised in vegan, plant-based food products, has become a partner of Real Madrid CF (LaLiga Santander) from 2020-21, announced the club on 10/03/2021. Meatless Farm has the status of global partner, the second level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 211151
• Published on
©  NHL x The Walt Disney Company

NHL: The Walt Disney Company (ESPN) acquires 2021-2028 TV rights in the United States for $2.8bn

The Walt Disney Company, parent company of the American sports pay-TV channel ESPN, has acquired the rights to broadcast, in the United States, the National Hockey League (NHL) for seven years, the 2021-2028 period, indicated the American entertainment and media group on 10/03/2021. The deal…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 211153
• Published on
©  Christian Verheyen via la DFL

Bundesliga/2.Bundesliga: Derbystar (Select Sport) extends as official ball supplier until 2025-26

Derbystar, a German manufacturer of footballs and sports equipment belonging to the Danish group Select Sport, has extended its partnership with the DFL as the official ball supplier of the Bundesliga, 2.Bundesliga and Supercup for at least four additional seasons (2022-2026), announced the German…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 211118
• Published on
©  D.R.

TikTok: number of followers of the 78 European Top 5 clubs with an official account (March 2021)

With 7.8 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on the Chinese social network TikTok, ahead of Paris Saint-Germain (Ligue 1 Uber Eats, 5.6 million) and Real Madrid CF (LaLiga Santander, 4.6 million), according to data recorded by News Tank Football on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 211052
• Published on
©  Team Vitality

Team Vitality: G. de Monplanet, ex-CEO of adidas France, appointed managing director and co-CEO

Guillaume de Monplanet has been appointed managing director and co-CEO of Team Vitality, announced the French organization specializing in esports on 11/03/2021. Guillaume de Monplanet will therefore support Nicolas Maurer, co-founder and co-CEO of Team Vitality. Guillaume joins the French…
Domain(s): Clubs
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 211080
• Published on
©  Arkema

Arkema: Clara Mateo (Paris FC), signs permanent work contract with title sponsor of the women's D1

Clara Mateo, a player for Paris FC's women's team (D1 Arkema), has signed a contract with Arkema as a materials engineer "in order to combine her sporting and professional career," on the occasion of International Women's Day, on 08/03/2021. Clara Mateo has already completed a 12-week internship…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 210634
• Published on
©  MUFC

Europa League: head-to-head Manchester United - AC Milan (Round of 16 first leg, 11/03/2021)

With €580.4m in turnover in 2019-20, Manchester United FC (Premier League) were ranked 4th place in the Football Money League 2021, versus 30th place for AC Milan (Serie A TIM) with €148.5m in turnover, as the two clubs prepare to face each other in the first leg of their 2020-21 Europa League…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Finance, …
• Article # 211122
• Published on