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©  adidas
adidas: turnover down 16% (€19.8bn) and net profit down 78% (€429m) in 2020

adidas Group has posted a turnover of €19.84bn for the financial year 2020 (01/01 to 31/12/2020) hit by the Covid-19 pandemic, down 16% versus 2019 (€23.6bn) at constant perimeter, announced the German equipment manufacturer on 10/03/2021. adidas posted an operating profit of €751m, down 71.7…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 210984
• Published on 11/03/21 at 10:10
©  FC Barcelone
LaLiga Santander: FC Barcelona opens an official account in Russian on the social network Viber

FC Barcelona (LaLiga Santander) has launched a digital community dedicated to its Russian fans on the instant messaging service Viber, owned by the Japanese group Rakuten (internet services, e-commerce, finance and digital content), announced the Catalan club on 09/03/2021. "FC Barcelona has…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 210930
• Published on 11/03/21 at 09:35
©  Liverpool FC
Champions League: head-to-head Liverpool FC - RB Leipzig (Round of 16 second leg, 10/03/2021)

With just over 88 million fans on social networks (Instagram, Facebook, Twitter and TikTok, as of 10/03/2021), Liverpool FC (Premier League) has nearly 43 times as many as RB Leipzig (Bundesliga), who total just over 2 million, as the two teams prepare to face each otherin the second leg of their…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 210954
• Published on 10/03/21 at 17:44
©  Premier League
Premier League: Infront extends free-to-air TV rights in sub-Saharan Africa (2022-2025)

The French subsidiary of the Swiss media rights and marketing agency Infront has extended its contract with the Premier League for the marketing of the English league's free-to-air broadcasting rights in sub-Saharan Africa over the 2022-2025 cycle, on 09/03/2021. Infront is already marketing these…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 210953
• Published on 10/03/21 at 17:09
Germany: sublicense agreements between ARD/ZDF and Deustche Telekom (Euro 2020+2024, 2022 World Cup)

The German telecommunications operator Deutsche Telekom and the German public broadcasting groups ARD and ZDF (via their agency SportA) have announced the signing of several sublicensing agreements for the broadcasting in Germany of Euro 2020 (postponed to 2021), the 2022 World Cup and Euro 2024…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 210929
• Published on 10/03/21 at 16:40
©  United World
Ligue 2 BKT: Châteauroux acquired by United World Group (KSA), Michel Denisot appointed president

"United World is proud to announce the acquisition of the French football club La Berrichonne de Châteauroux, currently playing in Ligue 2 BKT," said the Saudi group owned by Prince Abdullah bin Mosaad on 03/09/2021. "This decision is also made easy by the special position the football club…
Domain(s): Clubs
• Category(ies): Legal
• Article # 210800
• Published on 10/03/21 at 16:10
©  FC Barcelona
Twitter: Top 100 European football clubs with the most followers (March 2021)

With more than 65 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/03/2021. To establish this Top 100…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 210616
• Published on 10/03/21 at 14:30
©  Formula One Group
Formula 1: new version of the "F1 TV" OTT platform and launch of "F1 TV Pro" in 3 new territories

Formula One Group has announced a new version of its OTT platform "F1 TV" with enhanced features for the 2021 FIA Formula One World Championship, as well as the launch of its "F1 TV Pro" streaming offer in three new territories (Brazil, Czech Republic and Slovakia) on 08/03/2021. "Developed…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities
• Article # 210854
• Published on 10/03/21 at 13:29
©  D.R.
Sailing/America's Cup: Emirates Team New Zealand (NZL) versus Luna Rossa Prada Pirelli (ITA)

The Italian team Luna Rossa Prada Pirelli is challenging the defending champion Emirates Team New Zealand in the 36th America's Cup presented by Prada, which started just after 16:00 (New Zealand Time) on 10/03/2021. The sailing competition ends with the first monohull (boat) to win seven races…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 210868
• Published on 10/03/21 at 12:39
©  FC Inter Milan
Serie A TIM: Riello (heating), regional partner of Inter Milan in China from 2020-21

Riello, an Italian company specialised in heaters and burners, has become a regional partner of FC Inter Milan (Serie A TIM) for mainland China from 2020-21, announced the club on 09/03/2021. Riello has from the status of regional partner, the fifth level in Inter Milan's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 210839
• Published on 10/03/21 at 11:54