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©  FSV Mainz
Bundesliga: Mewa (textiles) succeeds Opel as naming partner of FSV Mainz's stadium in 2021-2026

Mewa, a German specialty textile company based in Wiesbaden (Hesse, Germany, neighbouring Mainz), has extended its partnership with FSV Mainz 05 (Bundesliga) and obtained the naming rights for its stadium for 2021-2026, on 24/03/2021. The stadium (34,000 capacity) will be named Mewa Arena from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 212555
• Published on 25/03/21 at 11:19
USA: CBS acquires Serie A and Coppa Italia TV rights (2021-2024 cycle) for $75m/year (+30%)

The American audiovisual group ViacomCBS has acquired the broadcasting rights to the Serie A TIM and the Coppa Italia, in the United States, over the 2021-2024 cycle, for a sum of $75m (€64m) per year, according to the American agency Associated Press on 23/03/2021. "In a strategic area like…
Domain(s): Media
• Category(ies): Authorities, Agencies, Essentials Media
• Article # 212572
• Published on 25/03/21 at 10:44
©  FIFA
FIFA: Annual Report, with 2020 financial statements and 2022 provisional budget

"In 2020, football stopped and then returned, but only when we can safely enjoy full stadiums again will we be able to truly celebrate the return to football. You can be sure that we will do everything we can to make this happen in a safe and secure way," wrote Gianni Infantino, president of FIFA…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 212554
• Published on 25/03/21 at 10:09
©  LaLiga Santander
LaLiga: chance for fans to attend an event-based broadcast of 3 matches at the League's HQ

LaLiga will roll out the "Vive LaLiga Santander" operation, which will allow fans to attend an event-based broadcast of three Spanish league games on Matchdays 30, 35 and 38 of the 2020-21 LaLiga Santander season, according to the Spanish league on 23/03/2021. On each of the three days, a fan…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums
• Article # 212507
• Published on 25/03/21 at 09:40
©  Danone
Danone Nations Cup: official ball sold for the benefit of a charity providing access to water

The French food group Danone and the French brand Kipsta (Decathlon group), its official supplier for the Danone Nations Cup (see below), are committing themselves to supporting access to drinking water through the US charity Watering Minds, announced the food company on 24/03/2021. The French…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 212506
• Published on 24/03/21 at 17:49
©  Miami-Dade
NBA: FTX (cryptocurrency), title sponsor of the Miami Heat Arena for $135m over 2022-2040

FTX, a Hong Kong-based cryptocurrency trading platform, has signed a partnership agreement with Miami-Dade County (Florida, USA) to become the new title sponsor of the Miami Heat Arena (19,600 capacity) for the 2022-2040 period, announced the body on 23/03/2021. From 2022, the venue will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 212499
• Published on 24/03/21 at 17:24
©  OneFootball
OneFootball: DFB, Borussia Dortmund and Tottenham Hotspur become shareholders of the platform

The German Football Association (DFB), Borussia Dortmund (Bundesliga) and Tottenham Hotspur FC (Premier League) have become shareholders of OneFootball, announced the German-based football media platform on 24/03/2021. They join 10 other clubs who have been minority shareholders since…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 212498
• Published on 24/03/21 at 16:50
©  Liverpool FC
Premier League: Liverpool FC opens new store in Bangkok, the club's fifth in Thailand

Liverpool FC (Premier League) is opening a new store in Bangkok, its second in the Thai capital and fifth in total in the Southeast Asian country, announced the club on 18/03/2021. The new Liverpool FC outlet is located in the Siam Square shopping centre in central Bangkok. The club set up its…
Domain(s): Clubs
• Category(ies): Merchandising - Licensing
• Article # 212495
• Published on 24/03/21 at 16:15
©  D.R.
Video games: Neymar Jr. becomes the first athlete to have their own avatar on Fortnite

Epic Games, a US video game publisher, has entered into a licensing agreement with Neymar da Silva Santos Júnior to make the Brazilian player a playable character in the video game Fortnite, according to the Paris Saint-Germain (Ligue 1 Uber Eats) player via his Instagram account on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 212480
• Published on 24/03/21 at 15:20
Tokyo 2020: connected bracelets will send "pulses of support" to New Zealand athletes

ANZ (Australia and New Zealand Banking Group Limited) will activate its partnership with the New Zealand Olympic and Paralympic team, offering athletes the opportunity to wear an "ANZ Support Band" a connected wristband that will allow them to receive vibrations transmitted remotely by fans as a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 212286
• Published on 24/03/21 at 14:10