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©  Hertha BSC
Bundesliga: Hertha BSC launches its own OTT platform (HerthaTV) and a new website

Hertha BSC (Bundesliga) has launched its own OTT platform "HerthaTV" and a new website "to provide all fans around the world with an emotional, attractive and forward-thinking digital experience, as well as underlining the club’s role as a digital forerunner," announced the Berlin club on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 212430
• Published on 24/03/21 at 13:20
©  RFEF
RFEF: new logo and new visual identity for the Spanish Football Federation

The Royal Spanish Football Federation has unveiled its new logo and visual identity at an event held at the RFEF headquarters on 23/03/2021. "The development of a new visual identity is one of the milestones of the RFEF's strategic plan for the 2022-2024 period and will allow us to have an…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 212419
• Published on 24/03/21 at 12:29
©  FIGC
FIGC: Panini becomes an official partner of the Italian Football Federation until 2030

Panini, an Italian manufacturer of collectable cards and stickers, has become an official partner of the Federazione Italiana Giuoco Calcio for the senior men's national team until 2030, announced the Italian Football Federation on 23/03/2021. The group based in Modena (Emilia Romagna, ITA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 212417
• Published on 24/03/21 at 11:45
©  OL
Olympique Lyonnais: agreement with Ho Chi Minh City Football Federation extended by 3 years

"Fortified by a first 5-year cycle, Olympique Lyonnais (Ligue 1 Uber Eats) and Ho Chi Minh City Football Federation (Vietnam) have chosen to extend their cooperation for another 3 years, until 31/12/2023," announced the French club on 23/03/2021. "Olympique Lyonnais is pleased to extend its…
Domain(s): Clubs
• Category(ies): Authorities, Social Responsibility, Stadiums
• Article # 212324
• Published on 24/03/21 at 11:04
©  Lega Serie A
Serie A: "International TV rights will go down. Our biggest problem is beIN" (L. De Siervo)

"It (international TV rights) will definitely go down. A decent amount. Our biggest problem is beIN (Media Group). beIN was worth 50% of our package (2018-2021) and they've decided not to take part in our auction. And they've prohibited all of their friends and intermediaries to make offers for…
Domain(s): Media
• Category(ies): Authorities, Agencies, Essentials Media
• Article # 212359
• Published on 24/03/21 at 10:20
©  D.R.
Spain: LaLiga partners with the Rafa Nadal Academy (tennis) to develop joint events and projects

LaLiga and the Rafa Nadal Academy (RNA) by Movistar (Telefonica Group), a tennis academy founded by the Spanish professional player Rafael Nadal, have entered a three-year partnership "which will include joint events, educational projects and an international strategy, to share experience and…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums
• Article # 212395
• Published on 24/03/21 at 09:50
©  Miami Dolphins / Open Miami
Tennis/Covid-19: Miami Open installs "cabanas", a premium offer outside the courts

The Miami Open (Florida, USA) is adapting its hospitality service in response to the Covid-19 pandemic and is offering "cabanas" (huts) outside the courts so that the public can follow the matches on-site, via a big screen, throughout the event which runs from 22/03 to 04/04/2021. Although the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums
• Article # 212347
• Published on 23/03/21 at 17:29
©  Bruin Sports Capital x TGI Sport
Bruin Sports Capital becomes a co-owner of TGI Sport (technology, media and marketing)

Bruin Sports Capital (Bruin) has entered into an agreement with Quadrant Private Equity to become a co-owner of TGI Sport (TGI), a multi-discipline sports infrastructure, technology and media rights company specialised in sports, according to the US investment fund on 22/03/2021. "The deal…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 212325
• Published on 23/03/21 at 16:49
©  Ingo Cordes / SAP
Exclusive SAP: "If a decision maker sees how our software is used in sports, it can benefit them" (L. Lamade)

"If a decision maker sees how our software is used in sports, they can find the benefits for their own organisation. For instance, if SAP can track players on the football pitch or boats, it could track a customer in a store and provide insights of their habits to a retailer," said Lars Lamade…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Essentials Sponsors & Partners, …
• Article # 211930
• Published on 23/03/21 at 16:04
©  Socios.com
Premier League: Manchester City launch a Fan Token in partnership with Socios.com (cryptocurrency)

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of Manchester City FC (Premier League) from 2020-21, announced the club on 19/03/2021. Socios.com has been granted the status of global partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 212284
• Published on 23/03/21 at 15:20