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©  Levante UD
LaLiga Santander: Levante UD enters a training-focused partnership with Wakatake Group (JPN)

Levante Union Deportiva (LaLiga Santander) has entered into a collaboration agreement with Wakatake Group, a Japanese organisation specialised in the training of young players, in order to "facilitate the introduction of the methodology and the brand of the granota team to the Japanese market,…
Domain(s): Clubs
• Category(ies): Social Responsibility
• Article # 216170
• Published on 30/04/21 at 10:20
©  Stade de Reims
Ligue 1 Uber Eats: Stade de Reims and FC Paços de Ferreira (Liga NOS) extend partnership until 2024

Stade de Reims (Ligue 1 Uber Eats) has extended its partnership with FC Paços de Ferreira (Liga NOS) until 2024, announced the club on 28/04/2021. The two clubs had initially committed for three years on 19/08/2020. "SDR is now linked until 2024 with the traditional and ambitious Liga NOS…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 216125
• Published on 30/04/21 at 09:40
©  MUFC
2020-21 Europa League: head-to-head Manchester United - AS Roma (semi-final first leg, 29/04/2021)

Manchester United FC (Premier League) are ranked 4th place in the 2021 Most Valuable Soccer Teams established by the American business magazine Forbes at $4.2bn (€3.5bn), a Top 20 in which AS Roma (Serie A TIM) are ranked 17th at $548m (€452m), as the two clubs prepare to face each other in the…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Finance, …
• Article # 216171
• Published on 29/04/21 at 17:30
©  DFL / DFB
Germany: DFB and DFL reserve two "Management in Professional Football" scholarships for girls

The German Football Association (DFB) and the German Football League (DFL) are for the first time offering two scholarships to girls for the training programme entitled "Management in Professional Football," announced the bodies on 29/04/2021. "The future recipients of the scholarships do not…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 216161
• Published on 29/04/21 at 17:00
©  Paris Saint-Germain
Champions League: PSG - Man City draws 1.2 million viewers in Italy, 796,000 in Spain

Paris Saint-Germain (Ligue 1 Uber Eats) - Manchester City FC (Premier League), semi-final first leg of the 2020-21 Champions League (1-2), drew an average of 1.267 million viewers, on the pay-TV channel Sky Sport (Sky Italia), on Wednesday 28/04/2021 (kick-off at 21:00 CET). This figure…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 216152
• Published on 29/04/21 at 16:10
©  BT
Media: BT confirms discussions for the possible sale of its BT Sport pay-TV package

"Further to media reports, BT can confirm that early discussions are being held with a number of select strategic partners, to explore ways to generate investment, strengthen our sports business, and help take it to the next stage in its growth. The discussions are confidential and may or may not…
Domain(s): Media
• Category(ies): Marketing - Communication, Agencies, Finance, …
• Article # 216181
• Published on 29/04/21 at 15:30
©  D.R.
Intel and ESL extend their partnership to inject $100m into esports over 2022-2025

Intel Corporation, a US-based computer and electronics company, has extended its partnership with the Electronic Sports League to jointly invest another $100m (€82.8m) in esports over three years, between 2022 and 2025, announced the Swedish esports event organiser and producer on 28/04/2021. The…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 216126
• Published on 29/04/21 at 14:40
©  D.R.
Women's Champions League (2021-2025): new financial distribution model (€24m in 2021-22)

Significantly increased prize money for all participating clubs and solidarity payments (to be reinvested for development purposes) for the first time to all first division clubs of UEFA member associations entering teams in the Women's Champions League, are the two elements of UEFA's financial…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 216068
• Published on 29/04/21 at 14:00
©  Real Betis Balompié
LaLiga Santander: Minerva (insurance broker), regional partner of Real Betis in Africa from 2021

Minerva Risk Advisors, a Zimbabwean insurance broker, has become a regional partner of Real Betis Balompié (LaLiga Santander) in Africa from 2021, announced the Spanish club on 28/04/2021. Minerva Risk Advisors has the status of regional partner, the fourth level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 216093
• Published on 29/04/21 at 13:00
©  OL
Video games: adidas presents a virtual Olympique Lyonnais shirt available on FIFA 21 (EA Sport)

adidas and Olympique Lyonnais (Ligue 1 Uber Eats) have presented the "Rio" a virtual shirt, and the club's 4th kit for 2020-21, available exclusively on the FIFA 21 video game (published by EA Sports) on 28/04/2021. This virtual shirt will not be available in physical form. "In February 2021…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 216070
• Published on 29/04/21 at 12:20