Archives 2021 (page 84/286)

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LaLiga: Sorare (NFT) signs a licensing agreement with LaLiga Santander and LaLiga SmartBank

Sorare, a French startup and developer of a blockchain enabled fantasy football platform, has signed a licensing agreement with LaLiga to produce digital trading cards (NFTs) featuring LaLiga Santander and LaLiga SmartBank players, announced the Spanish League on 09/09/2021. "LaLiga is the…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 227938
• Published on 10/09/21 at 11:00

Tennis: Lexus (car manufacturer), partner and "official car" of the 2021 Davis Cup finals

Lexus, a car brand belonging to the Japanese car manufacturer Toyota, has become a partner and "official car" of the 2021 Davis Cup by Rakuten finals, announced the ITF and Kosmos Group, organisers of the competition, on 09/09/2021. Lexus will be responsible for the official transport of the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 227910
• Published on 10/09/21 at 10:20

Exclusive Marketing: "A third of our investments go to esports" (Olivier Bouelharrag, Kia France)

"Esports allows us to work on a marketing tool that has enormous potential. Kia France has decided to have a specific budget for esports in order to work on this territory locally. It's a deliberate choice, we must be the only ones in Europe to operate in this way. From a budgetary point of view…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Activation, …
• Article # 227831
• Published on 10/09/21 at 09:40

Spain: Up to 9 2021-22 LaLiga Santander matches broadcast on Twitch via agreement with Mediapro

The streaming platform Twitch (a subsidiary of Amazon) will broadcast up to nine LaLiga Santander matches in Spain in 2021-22, thanks to an agreement with the Spanish League and the Spanish audiovisual group Mediapro, announced Gol (Mediapro Group's free DTT channel) on 09/09/2021. The first…

Domain(s): Media
• Category(ies): Marketing - Communication, Digital, Media, …
• Article # 227897
• Published on 09/09/21 at 17:50

Serie A TIM: Manpower Group (HR) extends as an official partner of FC Inter Milan

Manpower Group, an American company specialised in human resources consulting, recruitment and temporary work, has extended its partnership with FC Inter Milan (Serie A TIM) "for the coming seasons," announced the club on 09/09/2021. Manpower Group has the status of "official HR partner,…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 227880
• Published on 09/09/21 at 17:10

esports: 8 official events to be held at the 2022 Asian Games in Hangzhou, China

Eight official esports medal events (for as many different video games) are on the programme of the 2022 Asian Games which will be held in Hangzhou (CHN) from 10 to 25/09/2022, according to the Olympic Council of Asia (OCA) on 08/09/2021. While esports had been presented as a demonstration…

Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, esport - gaming
• Article # 227885
• Published on 09/09/21 at 16:40

Qatar 2022 qualifiers: 7.34 million viewers for Iceland - Germany on RTL

Iceland - Germany (0-4), the German national team's sixth qualifying match for the 2022 World Cup, drew an average of 7.34 million viewers on the free and private TV channel RTL, on Wednesday 08/09/2021 (kick off at 20:45 CET), according to data from the audience measurement institute AGF. This…

Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 227878
• Published on 09/09/21 at 16:00

Rugby: 2023 World Cup ball to display the names of each of the 10 host cities

The GIP France 2023, the organising body of the Rugby World Cup France 2023, has presented the official ball two years ahead of the competition (to be held from 08/09 to 28/10/2023), on 08/09/2021. "We wanted to be the Rugby World Cup for the territories, and the official competition ball will…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 227859
• Published on 09/09/21 at 15:20

Qatar 2022 qualifiers: 7.78 million viewers for Italy - Lithuania on Rai 1

Italy - Lithuania (5-0), the Italian national team's sixth qualifying match for the 2022 World Cup (Group C), drew an average of 7.782 million viewers on the Italian public TV channel Rai 1, on Wednesday 08/09/2021 (kick-off 20:45 CET), according to data from the audience measurement institute…

Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 227857
• Published on 09/09/21 at 14:40

World Cup: "A unique event that can't be turned into a commonplace event" (World Leagues Forum)

The World Leagues Forum has announced that it is against the idea of a World Cup every two years. "The association representing professional leagues at world level, will oppose any proposals to hold the football World Cup every two years and dilute the historical and traditional values of a…

Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 227835
• Published on 09/09/21 at 14:00