Archives 2021 (page 132/286)

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©  EA Sports

Video games: Kylian Mbappé (Paris Saint-Germain, FRA) on the cover of EA Sports' FIFA 22

Kylian Mbappé, French international player playing for Paris Saint-Germain (Ligue 1 Uber Eats), will appear on the cover of the FIFA 22 video game, announced the American publisher EA Sports on 11/07/2021. The game will be available for pre-order from 01/10/2021. The 2018 World Cup winner was…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Digital, …
• Article # 223439
• Published on
©  Puma

Exclusive Puma France: "Our new headquarters is a mark of our vision and ambitions" (Richard Teyssier)

Puma France, a subsidiary of the German equipment manufacturer, inaugurated its new national headquarters in Strasbourg (Bas-Rhin, FRA) in the Wacken business district, near the European Parliament, on 01/07/2021. "This new headquarters is a mark of our vision and our ambitions," said Richard…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 223394
• Published on
©  Newcastle United FC

Premier League: Kayak (travel comparison site), sleeve sponsor of Newcastle United FC for 2021-22

Kayak, an American travel price comparison service, has become a partner and sleeve sponsor of Newcastle United FC (Premier League) for the 2021-22 season, announced the club on 09/07/2021. Kayak has the status of main partner, the first level in Newcastle United FC's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 223429
• Published on
©  UEFA

Euro 2020 Final: Italy - England draws 29.5 million viewers in the UK and 20.6 million in Italy

Italy - England (1-1, 3-2 on penalties), the Euro 2020 final played in front of 67,173 spectators at Wembley (London, ENG), drew an average of 29.5 million viewers on the public TV channel BBC One and the free and private TV channel ITV, Sunday 11/07/2021 (kick-off at 20:00 BST, 21:00 CET). A peak…
Domain(s): Media
• Category(ies): Media Audiences, Media, Essentials Media
• Article # 223406
• Published on
©  FCGB

FC Girondins de Bordeaux: 2 charities to feature on shirts for the club's first friendly matches

FC Girondins de Bordeaux (Ligue 1 Uber Eats) will play its first friendly matches (see programme below) in shirts bearing the logos of the Toutes à l'Abri association (a shelter for women and children) and the Marie Curry catering company, two charitable structures focused on the social and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 223395
• Published on
©  D.R.

UEFA: executive committee allocates more resources to fight against match-fixing

The UEFA executive committee has agreed to increase the resources invested in the fight against match-fixing and to develop its internal expertise and investigation unit in this area, according to the European body during its meeting organised in London (ENG) on 11/07/2021, ahead of the Euro 2020…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Betting, …
• Article # 223369
• Published on
©  D.R.

MMA: Crypto.com (cryptocurrency), major partner of the UFC for $175m over 10 years (2021-2030)

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become the first official "cryptocurrency platform partner" of the Ultimate Fighting Championship (UFC, an American mixed martial arts organisation) from 2021, announced the platform on 06/07/2021. The deal will be worth $175m…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 223351
• Published on
©  UEFA

Euro 2020 Final: Italy - England draws 11.81 million viewers in France on M6 (audience share: 52.8%)

The Euro 2020 final between Italy and England (1-1, 3-2 on penalties), played in front of 67,173 spectators at Wembley (London, ENG), drew an average of 11.81 million viewers, with a peak audience of 13.9 million, on the French free and private TV channel M6 on Sunday 11/07/2021 (kick-off at 21:00…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 223361
• Published on
©  FIGC

Italy: FIGC publishes anti-Covid protocol document for professional football in 2021-22

The planning, organisation and management of the 2021-22 season in terms of training, pre-match activities and matches played in Italy in the presence of spectators are set out in the reference document (available to download) published by the FIGC "for the containment of the Covid-19…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 223355
• Published on
©  UEFA

Euro 2020: Italy crowned European champions (1-1, 3-2 on penalties in the final versus England)

Italy have been crowned Euro 2020 (played in 2021) champions by defeating England in the final (1-1, 3-2 on penalties) at Wembley (London, ENG) on Sunday 11/07/2021. The country has reached four European Championship finals but this is their second victory in the competition after 1968. The…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 223352
• Published on