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Italy: record audience on DAZN for AC Milan - FC Inter Milan (2.2 million spectators; linear + OTT)

AC Milan - FC Inter Milan (0-3), on Matchday 23 of the 2020-21 Serie A TIM season played behind closed doors at the San Siro (Milan, ITA), drew an average of 1.143 million viewers on the satellite channel DAZN1, on 21/02/2021 (kick-off at 15:00 CET). This figure represented an audience share of…

Domain(s): Media
• Category(ies): Media Audiences, Agencies, Essentials Media
• Article # 209261
• Published on 23/02/21 at 11:40

Covid-19/stadiums: "A scientific experiment at Groupama Stadium" (J-M. Aulas, Olympique Lyonnais)

"Jean-Michel Aulas, president of the OL, is proposing to make the Groupama Stadium available as part of a scientific experiment involving the public in stadiums," said Olympique Lyonnais on 20/02/2021, at the end of a visit to Lyon (FRA) by Roxana Maracineanu, French Minister Delegate in charge of…

Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 209228
• Published on 23/02/21 at 11:00

Australian Open: Asics, Lacoste, Head… Novak Djokovic's partners celebrate his 18^th major title

The Serbian tennis player Novak Djokovic won the 2021 Australian Open against Russian Daniil Medvedev (7-5, 6-2, 6-2) on 21/02/2021. This is his 18^th Grand Slam title and a record ninth victory in Australia. Djokovic's partners celebrated this victory notably via Twitter (see below). Among them…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 209204
• Published on 23/02/21 at 10:20

Australian Open: Tag Heuer, Nike... Naomi Osaka's partners celebrate her 4^th major title

The Japanese tennis player Naomi Osaka won the 2021 Australian Open against American Jennifer Brady (6-4, 6-3) on 20/02/2021. This is her fourth Grand Slam title and her second victory in Australia after a first in 2019. Naomi Osaka's partners celebrated the victory via Twitter and Instagram…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 209205
• Published on 23/02/21 at 09:35

Premier League: Newcastle United Foundation distributes activity kits to schoolchildren at half-term

Newcastle United FC (Premier League), through its Foundation, will distribute 10,000 activity kits to schoolchildren "in a bid to enrich the lives of young people spending their February half-term at home," announced the English club on 17/02/2021. The British government has announced a national…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 209207
• Published on 22/02/21 at 17:30

LaLiga SmartBank: RCD Espanyol renews its collaboration with two academies in the USA and Japan

RCD Espanyol (LaLiga SmartBank) has renewed its collaboration agreement with its academy created in 2017 in New Jersey (United States) "for at least another four years," announced the Catalan club on 19/02/2021. "At the RCDE Academy of New Jersey, they trust in the first-rate training model…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 209182
• Published on 22/02/21 at 17:00

UEFA: Qatar Airways (airline), official sponsor of Euro 2020

Qatar Airways has become a partner and the "official airline" of Euro 2020, announced UEFA on 22/02/2021. Euro 2020 will take place from 11/06 to 11/07/2021. "As a partner of one of the world's biggest sporting events, the Qatar Airways brand will feature prominently across all digital…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 209183
• Published on 22/02/21 at 16:20

LFP TV rights: beIN joins Canal in its complaint; Free wants to renegotiate and offers to return lot

The pay-TV group beIN Sports has joined the free and pay-TV group Canal+ in its complaint against the Ligue de Football Professionnel before the Commercial Court of Paris (FRA) on 19/02/2021, according to the French sports daily L'Équipe, on 20/02/2021. A new hearing has been scheduled for Tuesday…

Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 209108
• Published on 22/02/21 at 15:40

Athletic Club Bilbao: agreement on salary cuts for first team players

"The entire Athletic Club Bilbao (LaLiga Santander) first-team squad have agreed to take a salary decrease for the 2020-21 season in order to help mitigate the impact the global pandemic has had upon the club," announced the Spanish club on 19/02/2021. "The agreement entails a fixed cut of…

Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 209144
• Published on 22/02/21 at 14:50

City Football Group: partnership with Vannes OC (French D4) 5 months after ESTAC Troyes acquisition

"On the initiative of our chairman Maxime Ray, Vannes Olympique Club (National 2, French 4^th division) reached an agreement for a technical partnership with City Football Group (CFG, a holding company invested in football assets, mainly professional clubs, see below), a process tailored by…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Transfer Market
• Article # 209128
• Published on 22/02/21 at 14:00