Archives September, 2022 (page 3/27)

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©  D.R.

Germany: Interwetten (sports betting), partner of the men's national team (2023-2026)

Interwetten, a Maltese sports betting and gambling operator, has become the "official sports betting provider" of the Deutscher Fussball Bund (DFB) for four years from 01/01/2023, announced German Football Association on 26/09/2022. The agreement covers "the advertising rights for the men's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 265665
• Published on
©  Mercedes-AMG Petronas F1 Team

Formula 1: Petronas (oil and petrol) extends as title sponsor of Mercedes-AMG Petronas F1 Team

Petronas, a Malaysian oil and petrol company, has extended its title sponsorship and technical partnership with Mercedes-AMG Petronas F1 Team from 2026, announced the Formula One team on 28/09/2022. The two parties have been linked since 2010. The current agreement (2017-2025) is estimated to be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 265662
• Published on
©  NBA

NBA: an updated version of the NBA application with new features and exclusive content

The NBA is launching a new version of the NBA App, developed in collaboration with the North American broadcasting group Turner Sports and available free of charge, announced the North American league on 27/09/2022. "With entirely new personalisation features, the NBA App will provide…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 265480
• Published on
©  FFF

United States: CBS to broadcast the French, Italian and German women's first divisions in 2022-23

CBS Sports (owned by US conglomerate Paramount Global) has acquired the non-exclusive US broadcast rights to the D1 Arkema, Flyeralarm Frauen-Bundesliga and Serie A TimVision for the 2022-23 season, announced the US pay-TV bouquet on 23/09/2022. The rights were acquired via a sublicensing…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 265575
• Published on
©  LaLiga

LaLiga Impulso: 41 clubs gathered during a week in Madrid (ESP) for a working session with CVC

International strategy, new digital tools, brand building, technological development, the commercial operation of stadiums, human resources management and organisational structures, were the main topics on which the 41 LaLiga Santander and LaLiga SmartBank clubs worked for a week in Madrid (ESP)…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Investment - Shareholding, …
• Article # 265581
• Published on
©  FC Inter Milan

FC Inter Milan: revenues of €439.6m (+20.5%) and a net loss of €140m in 2021-22

"The 2021-22 financial year, which continued to be deeply affected by the economic measures taken in the wake of the pandemic, has shown positive progression and has been approved by the board of directors, recording an increase in consolidated revenues of approximately €75m up to €439.6m,…
Domain(s): Clubs
• Category(ies): Finance, Legal, Essentials Clubs
• Article # 265579
• Published on
©  hummel

CSR: hummel enters into a 2-year partnership with Amnesty International (NGO) to support its work

Danish sportswear manufacturer hummel has entered into a two-year partnership with human rights organisation Amnesty International Denmark, announced the two parties on 27/09/2022. The agreement "will see the two brands join forces in various projects with the ultimate goal of raising funds for…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 265481
• Published on
©  Hisense

Think Football 2022: "The World Cup has the capacity to generate peak sales" (D. Neymarc, Hisense)

"Hisense is all about the values of sport. It is these values that we are seeking to highlight in our partnership with the 2022 World Cup. There is obviously a business dimension to it: football, and the World Cup in particular, have the capacity to generate peak sales. So we want to benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 265454
• Published on