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©  Eintracht Frankfurt
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 265782
• Published on 30/09/22 at 11:00
©  Canal+
Formula 1: China Telecom acquires streaming rights in China for the end of the 2022 season

The telecommunications operator China Telecom has acquired the streaming rights in China to Formula One for the end of the 2022 season, announced Formula One Group on 29/09/2022. "In addition to the existing F1 broadcast offering in China, fans will have a new way to watch a Grand Prix weekend…
Domain(s): Media
• Category(ies): Rights Acquisitions, Digital, Marketing - Communication, …
• Article # 265740
• Published on 30/09/22 at 10:20
©  Let's Play
Paris Saint-Germain: 12,000 visitors to the Parc des Princes for "Let's Play Paris" (24-25/09/2022)

12,000 visitors came to the Parc des Princes (Paris, FRA) for the first edition of the "Let's Play Paris" fair (from 24 to 25/09/2022), "a brand new pop culture event" and "a setting perfectly in keeping with the passions of the new generations," said the Paris Saint-Germain (Ligue 1 Uber Eats) on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, esport - gaming
• Article # 265735
• Published on 30/09/22 at 09:40
©  Leaders
Leaders 2022: "Covid has led to fast changing audience behaviour" (Donata Hopfen, DFL)

"Covid has led to fast changing audience behaviour. We need to find our own way. The balancing act of being aware of tradition and the very close ties to fandom and society, while on the other hand trying to embark on new journeys, is difficult and you always need to find a very fine middle way in…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 265461
• Published on 29/09/22 at 17:55
©  D.R.
Premier League: Coca-Cola (beverages), official partner of Liverpool & Tottenham from 2022-23

The Coca-Cola Company, the American beverage company, has become an official partner of Liverpool FC (third level) and Tottenham Hotspur FC (second level), announced the two Premier League clubs, on 29/09/2022. As part of the agreements, the American company will offer fans of each club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 265739
• Published on 29/09/22 at 17:35
©  hummel
Qatar 2022: SC for Delivery & Legacy responds to Hummel's accusations regarding workers' conditions

"Qatar's reforms are acknowledged by the International Labour Organization (ILO) and International Trade Union Conference (ITUC) as a benchmark in the region," announced the Supreme Committee for Delivery & Legacy (SC) for the 2022 World Cup, on 29/09 2022. The SC reacted to the stance taken by…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Legal, …
• Article # 265706
• Published on 29/09/22 at 17:00
©   D.R.
Formula 1: Max Verstappen (Red Bull Racing) and Viaplay extend their partnership

Dutchman Max Verstappen (Red Bull Racing), 2021 Formula 1 world champion driver, has extended his partnership with Viaplay as part of their multi-year agreement, announced the Swedish media group on 29/09/2022. "The Viaplay logo to appear on Verstappen's race helmet from October's Singapore…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 265674
• Published on 29/09/22 at 16:20
©  Volkswagen France
Think Football 2022: "Football, a platform for sustainable mobility" (J-M. Caparros, Volkswagen FRA)

"We have made football our communication platform for sustainable mobility. It is by proposing concrete actions (a fleet of electrified vehicles for the FFF, installation of charging stations at amateur clubs) that we can be inspiring and a leader in terms of electromobility. But we must not…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 265695
• Published on 29/09/22 at 15:30
©  LaLiga
LaLiga: partnership with Snapchat for the distribution of sports content on the social network

LaLiga has partnered with California-based Snap Inc to share content from the 2022-23 football season on the social network Snapchat, announced the Spanish league on 29/09/2022. "We're bringing the best of the game to millions of fans on Snapchat with weekly game highlights, historic archives…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 265672
• Published on 29/09/22 at 14:40
©  Lega Serie A
Italy: "We need support to build stadiums" (L. De Siervo, Lega Serie A)

"Needless to say, we don't have the revenues of LaLiga Santander or the Premier League, we need to have the tools to reach those levels. To close the revenue gap, we need support to build stadiums and fight piracy, which has cost over €1bn in the last three years. Do you have any idea how much…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Media, …
• Article # 265668
• Published on 29/09/22 at 12:30