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©  Chiliz Group
Chiliz Group: launch of Chiliz Sports, "to foster business opportunities between sport & technology"

Chiliz Group, a Maltese company specialised in cryptocurrencies and owner of the blockchain-based platform Socios.com, has launched "Chiliz Sports", an independent division of the group that bills itself as a consultancy/marketing agency dedicated to players in the tech and sports sectors…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Agencies, Sponsors - Partners, …
• Article # 338961
• Published on 26/09/24 at 16:40
©  D.R.
Puma: partnership with Google Cloud expanded to improve e-commerce experience using AI

Puma and the US cloud computing platform Google Cloud are strengthening their strategic partnership to improve the shopping experience on the German equipment manufacturer's online shop, announced the two organisations on 24/09/2024. • As part of the agreement, Google Cloud will provide the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Digital, …
• Article # 338957
• Published on 26/09/24 at 16:25
©  Toyota
IOC: Toyota (automotive manufacturer) will not renew its "Top" global partnership after 2024

Car manufacturer Toyota will not be renewing its global partnership with the International Olympic Committee, which expires at the end of 2024, announced Akio Toyoda, CEO of the Japanese group, on 26/09/2024. However, the company "will continue to support athletes," confirmed Toyoda. In 2015…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding
• Article # 338942
• Published on 26/09/24 at 16:00
©  Arsenal FC
Premier League: ComAve (e-commerce) official partner of Arsenal FC from 2024-25

ComAve, a Luxembourg-based e-commerce platform, has become an official partner (2nd level) of Arsenal FC (Premier League) under a "multi-year" agreement from the 2024-25 season, announced the club on 26/09/2024. Under the terms of the partnership, the group will provide supporters of the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 338938
• Published on 26/09/24 at 15:20
© D.R
DTT frequencies: C8, NRJ 12 & Le Média TV's appeals for interim measures rejected by State Council

The Conseil d'État (Council of State, France's highest court of administrative justice) has dismissed the interim appeals lodged by the C8 (Canal+ group) and NRJ 12 (NRJ group) channels concerning the non-renewal of their DTT frequencies from 2025, ruling that "the condition of urgency has not…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Authorities, Media, …
• Article # 338934
• Published on 26/09/24 at 14:40
©  Paris Saint-Germain
Paris Saint-Germain: a special status for season ticket holders with the club for at least 40 years

Paris Saint-Germain (Ligue 1 McDonald's) has created the "Abonné historique" (historical season ticket holder) status for annual season ticket holders who have been with the club for at least 40 years, i.e. since the 1984-85 season in 2024-25, announced the club on 26/09/2024. "Over the last…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 338924
• Published on 26/09/24 at 14:10
©  Instagram
LALIGA: "the most prominent brand on social media in Spain" (Social Media Brand Observatory 2024)

"LALIGA has been recognised the most prominent brand on social media in Spain, according to the 2024 Social Media Brand Observatory presented on Wednesday (25/09/2024) by IAB Spain, the association for advertising, marketing, and digital communication in Spain," announced the Spanish league the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 338909
• Published on 26/09/24 at 13:40
©  Atlético de Madrid
Club Atlético de Madrid: record number of disabled fans to visit Civitas Metropolitano on 23/10/2024

The Champions League league phase match between Club Atlético de Madrid (LALIGA EA Sports) and LOSC Lille (Ligue 1 McDonald's) at the Civitas Metropolitano (70,460 capacity) in Madrid (ESP) will host the 2024 edition of the "Partido Inclusivo" (Inclusive Match) on 23/10/2024. As part of this…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Social Responsibility, …
• Article # 338810
• Published on 26/09/24 at 10:40
©  Luton Town FC
Luton Town FC: planning permission for a new 25,000-seat stadium approved by Luton Borough Council

Luton Borough Council (England) has granted Luton Town FC (Sky Bet Championship) planning permission to build a new 25,000-seat stadium on the Power Court brownfield site in the town centre, announced the club on 24/09/2024. LTFC, which submitted its application on 13/09/2024, has published its…
Domain(s): Clubs
• Category(ies): Clubs, Local authorities, Employment - training, …
• Article # 338845
• Published on 26/09/24 at 10:00
©  UEFA
UEFA: 2nd edition of the "Champions Innovate" call for projects supported by adidas & Mastercard

UEFA has launched the second edition of the "Champions Innovate" programme in order to "leave a lasting impact on Munich (GER), the 2025 UEFA Champions League final host city," announced the body on 19/09/2024. Launched via the UEFA Innovation Hub in 2023-24, the scheme aims to bring together the…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 338779
• Published on 26/09/24 at 09:20