Archives 2025 (page 281/285)

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©  ANJ

France/ANJ: increase in sports sponsorship by licensed gambling operators in 2025 (+23% vs 2024)

The promotional strategies of the 16 gambling operators licensed by the ANJ and the two operators under exclusive rights (La Française des Jeux and PMU) in 2025 include ‘a strong increase in sports sponsorship (+23% compared to 2024),’ according to a report published by the Autorité Nationale des…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Finance, …
• Article # 383419
• Published on
©  DAZN

Ligue 1 McDonald's: DAZN becomes a media partner of Stade de Reims for the 2024-25 season

DAZN has become the "media partner" of Stade de Reims (Ligue 1 McDonald's) for the 2024-25 season, announced the OTT sports platform on 09/01/2025. The collaboration aims to "offer Reims fans a memorable season, enriched with exclusive content within the dedicated Stade de Reims page in the…
Domain(s): Clubs, Media
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 383415
• Published on
©  LFP

Ligue 1 McDonald's/DAZN: Saturday night matches moved to 21:05 CET from Matchday 17

"From Matchday 17 of the Ligue 1 McDonald's (10 to 12/01/2025), the kick-off time for Saturday evening matches will be shifted to 21:05 (from 21:00 CET) to allow for better pre-match editorial content. Decided in consultation with DAZN, this change will also apply to Friday evenings at 21:05 if a…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Authorities, Professional leagues, Media, …
• Article # 383404
• Published on
©  Viaplay

LFP: Viaplay acquires TV rights to Ligue 1 & Ligue 2 in Scandinavia & the Netherlands from 2025

Swedish audiovisual group Viaplay has acquired exclusive broadcasting rights to the Ligue 1 McDonald's, Ligue 2 BKT and the Trophée des Champions in Scandinavia (Denmark, Sweden, Norway, Finland) and the Netherlands from 2025 as part of a multi-year agreement, announced the Ligue de Football…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 383402
• Published on
©  D.R.

World Rugby: STH (Sodexo Live!) in charge of hospitality & travel packages for three World Cups

Sports Travel & Hospitality (STH), a division of Sodexo Live!, has been appointed by World Rugby as the exclusive agency to market hospitality and travel packages for the 2025 (England, women's), 2027 (Australia, men's) and 2029 (Australia, women's) Rugby World Cups, announced Sodexo Live!, Sodexo…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 383399
• Published on
©  Paris Saint-Germain

Ligue 1 McDonald's: Bitpanda (crypto) premium partner of Paris Saint-Germain from 2024-25

Bitpanda, an Austrian cryptocurrency trading platform, has become a premium partner (2nd level) of Paris Saint-Germain (Ligue 1 McDonald's), announced the club on 09/01/2025. As part of the multi-year agreement, Bitpanda will notably benefit from visibility within the Parc des Princes (Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 383393
• Published on
©  Netflix

TV rights: $10bn spent by streaming platforms in 2024 (Ampere Analysis)

Streaming platforms paid $10bn (€9.69bn) for the broadcasting rights to sporting events in 2024, an increase of $7.2bn (€6.97bn) compared to "five years earlier," according to a study by British firm Ampere Analysis published on 07/01/2025. "In 2025, Ampere expects streaming platforms' spend on…
Domain(s): Media
• Category(ies): Essentials Media, Media, Rights Acquisitions, …
• Article # 383377
• Published on
©  AS Monaco Basket

Basketball: Zondacrypto main jersey sponsor of AS Monaco Basket for the EuroLeague from 2024-25

Zondacrypto, an Estonia-based cryptocurrency exchange platform, is to become a main partner and jersey sponsor of AS Monaco Basket (Betclic Élite) for its Turkish Airlines EuroLeague games from the 2024-25 season, announced the club on 09/01/2025. "For AS Monaco Basket, this alliance comes at a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 383371
• Published on
©  Club Atlético de Madrid

Club Atlético de Madrid: Red Bull (energy drinks) official partner until 2026-27

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has become an official partner of Club Atlético de Madrid (LALIGA EA Sports) for two and a half seasons, until the end of 2026-27, announced the club on 09/01/2025. This is the brand's first sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 383363
• Published on
©  EFH

Eagle Football Holdings: investment group Sportsbank agrees to a "significant investment"

Sportsbank, a sports investment group based in London (ENG), has signed an agreement with American company Eagle Football Holdings Limited, owner of Olympique Lyonnais (Ligue 1 McDonald's), Botafogo (Brasileirão Betano), RWD Molenbeek (Belgian 2nd division), FC Florida academy (USA) and minority…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 383296
• Published on