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©  AS Monaco Basket
Basketball: Zondacrypto main jersey sponsor of AS Monaco Basket for the EuroLeague from 2024-25

Zondacrypto, an Estonia-based cryptocurrency exchange platform, is to become a main partner and jersey sponsor of AS Monaco Basket (Betclic Élite) for its Turkish Airlines EuroLeague games from the 2024-25 season, announced the club on 09/01/2025. "For AS Monaco Basket, this alliance comes at a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 383371
• Published on 09/01/25 at 15:25
©  Club Atlético de Madrid
Club Atlético de Madrid: Red Bull (energy drinks) official partner until 2026-27

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has become an official partner of Club Atlético de Madrid (LALIGA EA Sports) for two and a half seasons, until the end of 2026-27, announced the club on 09/01/2025. This is the brand's first sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 383363
• Published on 09/01/25 at 14:40
©  EFH
Eagle Football Holdings: investment group Sportsbank agrees to a "significant investment"

Sportsbank, a sports investment group based in London (ENG), has signed an agreement with American company Eagle Football Holdings Limited, owner of Olympique Lyonnais (Ligue 1 McDonald's), Botafogo (Brasileirão Betano), RWD Molenbeek (Belgian 2nd division), FC Florida academy (USA) and minority…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 383296
• Published on 09/01/25 at 10:40
©  Detroit Lions / X
2024-25 NFL regular season: an average of 17.5 million viewers in the USA (-2.2%)

The 2024-25 NFL regular-season games recorded an average audience of 17.5 million viewers in the United States, according to data compiled by the American institute Nielsen in January 2025. This figure is down 2.2% on 2023-24, but represents the second-best average audience for an NFL regular…
Domain(s): Media
• Category(ies): Media, Media Audiences, North America
• Article # 383293
• Published on 09/01/25 at 10:20
©  DFB
DFB: a record 289,000 visitors for the German Football Museum (Dortmund) in 2024

The German Football Museum, located in Dortmund (Germany) and owned 50% by the city and 50% by the Deutscher Fussball Bund, recorded a record attendance of 289,000 visitors in 2024, up 40% on 2023, announced the DFB on 08/01/2025. Ticketing revenue rose by 23%, while merchandising was up 70%…
Domain(s): Public Authorities & Regulations
• Category(ies): Local authorities, Federations, Marketing - Communication, …
• Article # 383259
• Published on 09/01/25 at 08:50
©  beIN Media Group / X
Australian Open: beIN Media Group extends exclusive TV rights in the MENA region until 2029

beIN Media Group has extended its exclusive MENA broadcasting rights to the Australian Open Grand Slam for the 2025-2029 cycle (five editions), announced the Qatari pay-TV group on 08/01/2025. The 2025 edition of the tournament will be held from 12 to 26/01/2025. beIN has held these rights in…
Domain(s): Media
• Category(ies): International authorities, Media, Rights Acquisitions, …
• Article # 383186
• Published on 08/01/25 at 17:05
©  DFB
Germany/DFB: Coca-Cola extends its partnership to all national teams until 2030

American drinks manufacturer The Coca-Cola Company has extended as an official partner (2nd level) of the German men's national team for a further five years, until 2030, and has also extended the agreement to the women's, U23 and U21 teams, announced the Deutscher Fussball Bund on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 383202
• Published on 08/01/25 at 16:55
©  D.R.
Basketball: "Developing a long-term product strategy with Amazon" (Bastien Lacheny, NBA)

"We are delighted to be working with Amazon to launch this venture over 11 seasons, enabling us to develop a long-term strategy for the product together. Amazon has proven its ability to distribute premium rights over the last five years in Europe with the Champions League (Italy, Germany and the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, International authorities, Professional leagues, …
• Article # 383191
• Published on 08/01/25 at 16:25
©  D.R.
Africa/CAF: partnership with Canal+ International to develop training for sports journalists

The Confederation of African Football has entered into a strategic partnership with the Canal+ International group (via its entity dedicated to training and education, Canal+ University) with the aim of developing "training programmes in the field of sports journalism for young African talent,…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): International authorities, Media, Game - pitch, …
• Article # 383182
• Published on 08/01/25 at 16:00
©  Athletic Club Bilbao
Supercopa de España: "The redistribution model could be made fairer" (J. Uriarte, Athletic Club)

"The system of redistribution (of funds) to the clubs taking part in the Supercopa de España is an RFEF decision and we believe that the model could be improved and made fairer, like those put in place in European or LALIGA competitions, which take into account factors such as sporting…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Finance, …
• Article # 383179
• Published on 08/01/25 at 15:20