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©  D.R.
Ligue 1 McDonald’s: adidas replaces Puma as RC Lens equipment supplier for five seasons (2026-2031)

adidas will once again become the official equipment supplier of RC Lens (Ligue 1 McDonald’s) for five seasons (2026-2031), the club announced on 01 June 2026. The partnership, which covers all RC Lens teams, was negotiated by Sportfive, the club’s marketing agency. The German brand becomes the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 442878
• Published on 01/06/26 at 15:00
©  Lega Serie A
Italy: 24 conferences and presentation of the 2026-27 calendar on the agenda of the Serie A Festival

The third edition of the Serie A Festival, to be held in Parma (Emilia-Romagna, ITA) from 05 to 07 June 2026, will feature 24 conferences (full programme available for download), split between two venues: the Sala Scudetto at the Teatro Regio and the Sala Coppa Italia under the Portici del Grano…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Game - pitch, …
• Article # 442814
• Published on 01/06/26 at 14:00
©  Toulouse FC
Toulouse FC: 2026-27 season ticket prices between €218 and €989

Toulouse FC (Ligue 1 McDonald's) have launched their season ticket campaign for the 17 games of the 2026-27 Ligue 1 season at the Stadium (33,033 capacity), at prices ranging from €218 to €989 (excluding discounts and hospitality), on 28 May 2026. The club has introduced three new features for…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 442819
• Published on 01/06/26 at 13:00
©  D.R.
SportGen Summit: "Rights holders are not competing against content creators" (J. Parmentier, IOC)

"The goal is for rights holders and broadcasters to work hand in hand creatively. One of the best examples was what Snoop Dogg did during the Paris Games. Snoop Dogg was hired by NBC, which paid him to be active throughout the Paris Olympic Games. The aim was to drive audiences toward NBC. We, the…
Domain(s): Media
• Category(ies): Essentials Media, International authorities, Media, …
• Article # 442662
• Published on 01/06/26 at 12:00
©  DFB
Germany/DFB: nearly 4 million spectators for the 3.Liga in 2025-26, average attendance of 10,470 per game

The 2025-26 3. Liga season attracted 3.978 million spectators, the second-highest total attendance in the competition’s history (4.39 million in 2024-25), announced the Deutscher Fussball Bund (DFB) on 27 May 2026. The 20 clubs competing in Germany’s third division recorded an average…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Federations, Ticketing, …
• Article # 442812
• Published on 01/06/26 at 11:00
©  UEFA Champions League / X
2025-26 Champions League final: average audience down in France (9.19 million, down 22% vs 2024-25)

Paris Saint-Germain (Ligue 1 McDonald's) - Arsenal FC (Premier League) (1-1 after extra time, 4-3 on penalties), the 2025-26 Champions League final, drew an average of 9.19 million viewers on the private free-TV channel M6 (6.25 million) and the pay-TV channels Canal+ (2.5 million) and Canal+ Foot…
Domain(s): Media
• Category(ies): Essentials Media, Media, Media Audiences, …
• Article # 442857
• Published on 01/06/26 at 10:00
©  WSL Football
Barclays WSL/USA: Paramount replaces ESPN in record US TV rights deal (2026-2030)

Paramount Skydance, owner of CBS Sports Group and streaming platform Paramount+, has acquired the broadcasting rights to the Barclays Women's Super League in the United States for the 2026-2030 period (four seasons), WSL Football announced on 28 May 2026. The agreement, described by WSL…
Domain(s): Media
• Category(ies): International authorities, Professional leagues, Media, …
• Article # 442756
• Published on 01/06/26 at 09:10