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©  D.R.
Premier League: Fulham sign deal with Adidas

On 17/05/2013 Fulham FC (Premier League) signed a technical partnership agreement with Adidas. The German brand will manufacture Fulham's kits from the 2013/14 season. The duration and financial terms of the deal were not disclosed.Adidas replace Kappa, Fulham's technical partner since 2010/11…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 5665
• Published on 20/05/13 at 17:10
Azerbaijani oil company SOCAR seventh sponsor of Euro 2016

On 17/05/2013 SOCAR (State Oil Company of Azerbaijan Republic) signed a deal with UEFA (Union of European Football Associations) to become the seventh official sponsor of Euro 2016.The Azeri company becomes the seventh global partner for the 2016 UEFA European Football Championship (from 10/06 to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 5657
• Published on 20/05/13 at 12:24
©  D.R.
MP & Silva: Peter Hutton named new COO

In a statement released on the 17/05/2013, international media rights group MP & Silva have announced that Peter Hutton has been appointed as Chief Operating Officer. Hutton will be based in MP & Silva's London offices starting from July 2013. He will be responsible for the company's international…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 5753
• Published on 20/05/13 at 10:00
©  soccers.fr
PSG: Emirates to remain shirt sponsors until 2019

Paris Saint-Germain and Emirates have announced a new sponsorship deal, granting the airline a five-year extension to their partnership with the club until the end of the 2018/19 season. The deal is worth at least €20m per year, as opposed to the €5m that PSG currently receives annually…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5636
• Published on 17/05/13 at 15:45
©  D.R.
Alexandra Boutelier named director of Stade de France

On the 15/05/2013, Alexandra Boutelier was appointed Managing Director of Consortium Stade de France. Boutelier has been in charge of mergers and acquisitions at Vinci, the French concessions and construction company since 2012.With a postgraduate degree in corporate finance from Dauphine…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 5642
• Published on 16/05/13 at 17:56
©  OM.net
Three foreign candidates for the naming of the Stade Velodrome in Marseille

"Large retailers, car manufacturing, banking, insurance, electrical goods, airlines," these are the sectors of the companies that are interested in the naming of the Stade Velodrome in Marseille, according to Bruno Botella, CEO of Arema, the subsidiary of the Bouygues group who are in charge of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 5451
• Published on 14/05/13 at 09:52
©  D.R.
Arsenal sign record-breaking deal with Puma

Premier League club Arsenal have agreed a £170m (€200m) kit deal with Puma for the next five years. The Gunners will receive £30m (€35m) per year from Puma, who will design the kit from 2014-15 onwards. The deal will be the most lucrative in English football.Puma will replace Nike, who have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 5370
• Published on 10/05/13 at 11:02
Carlsberg: Official partner of Euro 2016

On 02/05/2013, UEFA (Union of European Football Associations) and the beer brand Carlsberg, announced the extension of a partnership initiated in 1988. In 2016, Carlsberg will be the official sponsor of the European championships for the eighth consecutive time.The Danish company is also set to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing
• Article # 5282
• Published on 02/05/13 at 18:50
©  palmeiras.com.br
Palmeiras: Allianz acquire stadium naming rights for €117 million

German insurer Allianz has signed the agreement for the naming rights of Brazilian club Palmeiras' stadium, for a total of $148.9 million (€117 million), on 29/04/2013. The club based in Sao Paulo indicates that the contract will last for 20 years with an option to extend for 10 years. This…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 5281
• Published on 02/05/13 at 16:30