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Bolton Wanderers: new shirt sponsorship deal

On the 30/05/2013, Bolton Wanderers announced pay-day loan company QuickQuid as their new shirt sponsor for the 2013/14 season.The QuickQuid logo will replace betting company and online casino 188BET and will appear on the front of team kit, on billboards at the Reebok Stadium, in the matchday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 5994
• Published on 30/05/13 at 17:21
©  D.R.
Qatar 2022: Amsterdam ArenA and IMG to be consultants for the design and management of stadiums

On the 27/05/2013 it was announced by the Qatar 2022 World Cup committee, that Dutch company Amsterdam ArenA and U.S. media rights and marketing group IMG (International Management Group) will act as consultants for the design and management of the stadiums used in the competition. The two…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Merchandising - Licensing, …
• Article # 6026
• Published on 30/05/13 at 15:58
2013-14 Ligue 1 official balls: Adidas for L1, Uhlsport for L2

Adidas and the Professional Football League (LFP) presented the new ball for the Ligue 1 2013-14 season on the 27/05/2013. Another German supplier, Uhlsport, three days earlier presented the official ball for Ligue 2, which will also be used in the League Cup.It is Adidas' second year supplying…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 12209
• Published on 27/05/13 at 18:17
©  D.R.
Naming

NTF have published a report on stadium naming in France and abroad. This commercial practice of selling a stadium's naming rights to a sponsor is becoming popular in France, with the opening of the MMArena in Le Mans on the 29/01/2011 and the Allianz Riviera stadium due to open in Nice on the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 5764
• Published on 22/05/13 at 17:15
In Newcastle, a sponsor pays to reinstate the stadium's historic name

On the 09/10/2012, short-term loan company Wonga.com acquired the naming rights for Newcastle United's stadium in a five year deal worth €1.78m per year. The name of the stadium was changed back to St James' Park after it was named the Sports Direct Arena by owner Mike Ashley.In 2009, the naming…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5772
• Published on 22/05/13 at 12:20
©  Premierleague.com
Premier League: five of the twenty stadiums are 'named'

Stadium naming, although present in the UK since 1997, is not as widespread as in Germany. Apart from Arsenal and Manchester City's partnerships with Emirates and Etihad respectively, only three other clubs in 2012/13 sold their naming rights: Newcastle, Stoke City and Wigan Athletic. This form of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 5763
• Published on 22/05/13 at 12:14
Naming in American sport

Stadium naming was born overseas during the inter-war period. In 1926, William Wrigley Jr., chewing gum industrialist and owner of the Chicago Cubs baseball franchise, named the team's stadium Wrigley Field. Since the emergence of a professional sports industry in the United States, owners of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5762
• Published on 22/05/13 at 12:00
Components of naming

Naming, which consists of giving a sporting arena the name of a sponsor, is a form of sponsorship commonly used to develop brand awareness and loyalty.For the company that manages the stadium, naming acts as a source of income or even financial leverage to allow the stadium to be built.The value…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 5746
• Published on 22/05/13 at 11:42
Germany: the European pioneer of naming

Germany is undoubtedly the European pioneer in deals for naming rights. Bayer Leverkusen was the first European club to sell its stadium's naming rights, which has been called the Bayarena since 1997. The same year, English club Bolton Wanderers renamed its stadium The Reebok, after completing a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5743
• Published on 22/05/13 at 11:37
Stadiums: naming rights in France

The opening of the Allianz Riviera stadium in Nice on 05/09/2013 will be a historic day for French football. OGC Nice are set to become the first team in Ligue 1 to have their stadium named after a sponsor . The first instance of stadium naming in France occurred two and a half years ago. Le Mans…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5715
• Published on 22/05/13 at 11:15