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©  D.R.
Ligue 1: Chinese sponsor Sanei displayed in Mandarin on Reims' shirt against AS Monaco

Chinese manufacturer of elevators, Sanei, Stade de Reims' (Ligue 1) main shirt sponsor has had its brand displayed in Mandarin on the shirt of the team from the Champagne region, on the occasion of the 8th day of Ligue 1 against AS Monaco (1-1), on the 29/09/2013.Sanei will be Stade de Reims…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10242
• Published on 30/09/13 at 15:47
©  Liverpool FC
Premier League: American brand Gatorade to partner with Liverpool FC until 2015/16

US energy drink brand Gatorade has become Liverpool FC's (Premier League) sponsor, the club announced on the 26/09/2013. The three-year contract between the two parties will run until the end of the 2015/16 championship.Gatorade will be present at Anfield (45,000 seats) stadium and on the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10239
• Published on 30/09/13 at 15:11
©  PSG
PSG: Citroën to launch a contest on its Facebook page using the image of six Parisian players

Citroën, the French car manufacturer and partner of Paris Saint-Germain (Ligue 1), launches a forecast app on its Facebook page, using the image of six Parisian players (Blaise Matuidi, Christophe Jallet, Edinson Cavani, Javier Pastore, Lucas and Ezequiel Lavezzi) to promote the Citroen DS3…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 10206
• Published on 27/09/13 at 19:50
©  D.R.
Marc Brix, managing director of US agency Octagon for the German market

German Mark Brix has been appointed managing director of the German market for Octagon agency, a US company specialised in marketing management and promotion of sporting and entertainment events, on the 26/09/2013.Marc Brix has been CEO of Marc Brix Sports Group, a sports marketing agency based in…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 10174
• Published on 27/09/13 at 10:58
©  Arsenal
Premier League: energy drink Gatorade to sponsor Arsenal until 2015/16

US energy drink brand Gatorade has become sponsor of Arsenal (Premier League), the club announced on the 26/09/2013. The three-year contract between the two parties will run until the end of the 2015/16 championship. Under the agreement, the Gunners' first team and youth teams (under 21 and under…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10156
• Published on 26/09/13 at 18:34
Christina Zepper appointed director of the British office of Conceptum Sport Logistics in London

Christina Zepper has been appointed director of the German sports logistics company Conceptum Sport Logistics in London (England), the company announced on the 19/09/2013. She will be responsible for the implementation and development of the new office of the company in Britain.Conceptum Sport…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Legal, Social Responsibility
• Article # 10127
• Published on 26/09/13 at 11:40
Sponsoring: La Liga opens in UAE its first sales office outside of Spain

La Liga (Spanish Professional League) will open a sales office in the free zone of Dubai Airport (UAE), UAE press announced on the 24/09/2013. This is the first regional office of La Liga opened outside of Spain.La Liga wants to develop commercial links in the region and negotiate new sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 10123
• Published on 26/09/13 at 10:23
©  PokerStars
Ligue 1: PokerStars extends its partnership with Olympique Lyonnais until the end of 2013/14

Online poker operator PokerStars has extended its partnership with Olympique Lyonnais (Ligue 1), the club announced on the 24/09/2013. Under the new agreement, the two parties are bound until the end of the 2013/14 season. PokerStars has been sponsoring Olympique Lyonnais since the 2012/13…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10065
• Published on 25/09/13 at 15:15
©  Daniel Augusto Jr
Brazil: Italian telecommunications group TIM to sponsor Corinthians until 2016

Italian telecommunications group TIM (Telecom Italia Mobile) has extended its shirt sponsorship agreement with Corinthians (Brazil), the Sao Paulo club announced on the 24/09/2013. Two logos of the company are incorporated on players' numbers on the back of their shirt. The partnership began in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10082
• Published on 25/09/13 at 12:00
©  D.R.
Partners: German company Conceptum Sport Logistics to open office in London

CSL (Conceptum Sport Logistics), a German event logistics company for sport and culture, has opened a new office in London (United Kingdom), the group announced on the 19/09/2013.Already established in Germany (Munich, Frankfurt, Düsseldorf and Hamburg), Switzerland (Lausanne), Brazil (Rio de…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 10014
• Published on 23/09/13 at 18:59