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©  Atlético de Madrid
LaLiga: Wanda acquires the naming rights to the new Atletico Madrid stadium, Wanda Metropolitano

Wanda, the Chinese conglomerate specialising in tourism, hospitality, and entertainment, has acquired the naming rights to the new stadium of Club Atlético de Madrid (Laliga Santander), on 09/12/2016. The stadium of 67,000 seats, which has a construction cost of €195m and will be inaugurated in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 82887
• Published on 12/12/16 at 16:30
©  Lagardère Sports
Ligue 1: South Korean Hyundai (automobiles) becomes official car of OGC Nice for 2016-2018

IMAC 2, a car dealership of the South Korean brand Hyundai based in Nice and the French Riviera, has become an official supplier to OGC Nice (Ligue 1) for two seasons (2016-2018), announced on 07/12/2016. This agreement makes Hyundai the official car of the Riviera club."IMAC 2 will have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 82632
• Published on 12/12/16 at 16:11
©  FFF
FFF: Nike extends its supplier contract for the French national teams for eight years (2018-2026)

The American brand Nike has extended as the equipment supplier of the FFF for the 2018-2026 period, on 08/12/2016. The equipment brand, which has provided the match and training kits of French football since 2011, won after the consultation regarding the selection of a sporting goods provider for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 82749
• Published on 09/12/16 at 12:35
©  Wuaki TV
Spain: Wuaki.tv (Rakuten) launched an offer with beIN Connect ahead of Barça-Real for €12.99/month

Wuaki.tv, the Spanish platform for video streaming on the internet, mobile devices, and connected TVs, has partnered with the pay-TV group beIN Media Group, on 29/11/2016. The agreement allowed Wuaki.tv, a platform of the Japanes Rakuten group, to launch a joint offer with beIN Connect for a…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Digital, Rights Acquisitions
• Article # 82732
• Published on 09/12/16 at 10:30
©  sslazio.it
Serie A TIM: Italian sports equipment brand Macron should extend with SS Lazio until 2022 (press)

The Italian sports equipment brand Macron should renew, for five seasons (2017-2022), its kit supplier partnership with SS Lazio (Serie A TIM), according to Gianluca Pavanello, CEO of Macron, on 02/12/2016. Macron has supplied the Roman club team since 2012-13. The annual amount is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 82538
• Published on 08/12/16 at 17:55
©  nordphoto
Bundesliga: Wiesenhof (food) continues as shirt sponsor of Werder Bremen until 2017-18

Wiesenhof, German brand specialising in meat products and frozen foods, has continued its partnership as the main shirt sponsor of SV Werder Bremen (Bundesliga) until 2017-18, on 02/12/2016. The extension, for a contract which was set to expire at the end of the 2016-17 season, was negotiated by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 82619
• Published on 08/12/16 at 12:20
©  AS Roma
Serie A TIM: Nissan (automobiles) becomes premium partner of AS Roma in 2016-17

Nissan Italy, the Italian subsidiary of the Japanese automaker, has become a premium partner of AS Roma (Serie A TIM) for the remainder of the 2016-17 season, on 29/11/2016. This is a second-level partnership in the sponsorship pyramid for the Roman club. Nissan and AS Roma will focus their…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 82234
• Published on 06/12/16 at 17:08
©  LaLiga
LaLiga: Microsoft becomes official technology partner of the Spanish Professional Football League

The US information technology group Microsoft has become the official technology partner of LaLiga, announced the Spanish Professional Football League on 30/11/2016. Terms of the deal were not disclosed. This is "a global alliance that seeks to transform the experience of football fans through…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 82329
• Published on 06/12/16 at 17:07
©  LaLiga
LaLiga: Stihl (garden equipment) official partner of the Spanish Professional Football League

The Spanish subsidiary of Stihl, the German manufacturer of garden equipment and tools, became an official partner of LaLiga, announced the Spanish Professional Football League on 29/11/2016. Terms of the deal were not disclosed. Stihl gets visibility on the 3-D panels situated behind the goals in…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication, …
• Article # 82247
• Published on 05/12/16 at 17:59
©  Orange
eSports: Orange becomes a partner of the Spanish professional video games league until 2018

The French telecommunications group Orange has become the main partner of the "Liga de Videojuegos Profesional", the professional eSports League in Spain, until 2018, the two entities announced on 29/11/2016. With this agreement, Orange becomes the naming partner of the Gamergy event: this…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 82197
• Published on 01/12/16 at 16:40