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©  MLS
MLS: AT&T (telecom) renews its partnership with the league, as well as US and Mexican Federations

The American telecommunications conglomerate AT&T has renewed its agreement as an official partner of MLS, as well as changed its activation rights, announced the North American football league on 20/07/2017. Neither the duration nor the length of the renewal were disclosed. AT&T has been a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 98689
• Published on 31/07/17 at 18:10
©  nba.com
NBA: Flagstar Bank becomes jersey sponsor of the Detroit Pistons from 2017-18

Flagstar Bank, a US-based savings bank based in the state of Michigan, will become the jersey sponsor of the Detroit Pistons from the 2017-18 season, announced the NBA franchise on 26/07/2017. The NBA has launched an experimental jersey sponsorhip programme for a duration of three years on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98890
• Published on 31/07/17 at 11:29
©  Chelsea FC
Premier League: Chelsea, 9th club to announce a shirt sleeve sponsor, Alliance Tyres for 2017-18

Yokohama Rubber, the main shirt sponsor of Chelsea FC (Premier League) for the 2015-2020 period, has expanded its partnership with the club on 22/07/2017. The Japanese tyre manufacturer has made its sub-brand Alliance Tyres the club's shirt sleeve sponsor for the 2017-18 season. This partnership…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 98771
• Published on 31/07/17 at 09:24
©  Torino FC
Serie A TIM: Suzuki Italia (motorcycles) extends its main shirt sponsorship of Torino FC

Suzuki Italia, a subsidiary of the Japanese motorcycle and engine maker, has extended its main shirt sponsorship of Torino FC (Serie A TIM), said the club on 25/07/2017. The amount and duration of the agreement, in the first level of the club's sponsorship hierarchy, were not communicated. Suzuki…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 98867
• Published on 31/07/17 at 09:23
©  Evian et Wimbledon
Tennis: Evian extends as "official mineral water" of Wimbledon for five years, until 2022

Evian, the French mineral water brand of the Danone Group, has extended as the official supplier and "official mineral water" of Wimbledon for five years (2018-2022), on 19/07/2017. Evian is the official supplier of the British Grand Slam tournament and the official sponsor of the US Open Grand…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 98847
• Published on 28/07/17 at 12:44
©  Minnesota United FC
MLS: Allianz (insurance) gets naming rights of the future Minnesota United FC stadium, Allianz Field

Allianz, the German insurance conglomerate, has acquired the naming rights to the future Minnesota United FC (MLS) stadium, on 25/07/2017. The 19,400 capacity venue, whose construction cost is estimated at $150m (€128.8m on 26/07/2017) and which will be inaugurated for the start of the 2019 MLS…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98863
• Published on 28/07/17 at 12:14
©  RCSA
Ligue 1: CroisiEurope extends and expands partnership to become main co-partner of RC Strasbourg

CroisiEurope, an Alsatian company who are the "leader in river-cruising in Europe", will be extending and expanding its partnership with RC Strasbourg Alasce (Ligue 1 Conforama), announced the club on 23/07/2017. The Alsatian cruise company will be upgraded from the status of "official partner" to…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98649
• Published on 27/07/17 at 11:50
©  Prozis
Prozis: nutrition partner of AS Roma, FC Internazionale Milano, and Sevilla FC for 2017-18

Prozis, "a European leader in the area of sport supplementation and functional foods", has become a nutrition partner of Sevilla FC (LaLiga Santander) for the 2017-18 season, on 19/07/2017. The Portuguese company also signed a similar agreement with AS Roma (Serie A TIM) on 05/07/2017 and FC…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98691
• Published on 27/07/17 at 10:25
©  D.R.
Video gaming: EA Sports, Konami, and Sega acquire Bundesliga licensing rights (2018-2022)

EA Sports, a Canadian-USA based video game publisher (a subsidiary of Electronic Arts), has extended its licensing rights from the Bundesliga International, the commercial branch of the DFL, for the next four seasons, until 2021-22, on 18/07/2017. The Japanese video game publishers Konami and Sega…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 98616
• Published on 27/07/17 at 09:02
©  Liverpool FC
Premier League: Falken Tire (tyres) becomes a global partner of Liverpool FC from 2017-18

Falken Tire, the Japanese tyre brand which belongs to the Sumitomo Rubber Industries group, has become a global partner and official tyre partner of Liverpool FC (Premier League) from the 2017-18 season, on 17/07/2017. Falken Tire, which will benefit from the status of official partner (in the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98489
• Published on 26/07/17 at 16:11