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©  OL Groupe
Olympique Lyonnais: Groupama acquires naming rights to Parc OL for three seasons (2017-2020)

Groupama Rhône-Alpes Auvergne, a regional subsidiary of the French insurance and banking group, has acquired the naming rights to Parc OL (59,286 capacity) for an initial period (renewable) of three seasons (2017-2020), announced the OL Groupe, the holding company of Olympique Lyonnais (Ligue 1…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 97980
• Published on 13/07/17 at 19:29
©  D.R.
NGT Europe: "Personalisation of pitches to generate profit from stadium operations" (Aurélien Hénon)

"We offer a new service - the personalisation of pitches by blowing air that creates the light green / dark green contrast - to generate profit from stadium operations by adding a new offer to the table and adding a new source of income without damaging the pitch," said Aurélien Hénon, business…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 95412
• Published on 13/07/17 at 18:11
©  Formula One
Formula 1: the Twitter and Facebook communities of the drivers (July 2017)

The 18 drivers of the 2017 Formula 1 World Championship, who have an official Twitter account as of 01/07/2017, have a cumulative 14.7 million followers on the social network, as of the same date (two drivers, the German Sebastian Vettel and the Finn Kimi Räikkönen, do not have an official…
Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Digital, Marketing - Communication
• Article # 97898
• Published on 13/07/17 at 15:34
©  Hisense
Formula 1: the Twitter and Facebook communities of the 10 stables (July 2017)

The 10 stables of the 2017 Formula 1 World Championship have a cumulative total of 10.3 million followers on the social network Twitter, as of 01/07/2017. The follower base of these teams grew by 101,144 (+1.0%) during the month of June 2017.Red Bull Racing (+23,480 followers) and Scuderia Ferrari…
Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Digital, Marketing - Communication
• Article # 97899
• Published on 13/07/17 at 12:29
©  ADO Den Haag
Cars Jeans, Opel, Lavazza: the main sponsorship deals concluded by the Eredivisie clubs

Several sponsorship deals have been concluded by Eredivisie clubs, the Dutch first professional football division, since 09/05/2017.Among the main agreements, Cars Jeans has become the main shirt sponsor of ADO Den Haag and the naming rights holder to the club's stadium in The Hague, for a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 97881
• Published on 12/07/17 at 18:00
©  angers-sco.fr
Ligue 1 Conforama: Winamax (sports betting) becomes shorts sponsor of Angers SCO for 2017-2019

Winamax, a French sports betting and online poker operator, has become the shorts sponsor of Angers SCO (Ligue 1 Conforama) for two seasons from 2017-2019, on 06/07/2017. Winamax will benefit from the status of official partner, in the second level of the club's sponsorship hierarchy. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 97568
• Published on 11/07/17 at 18:03
©  Toronto Raptors
NBA: Sun Life Financial becomes jersey sponsor of the Toronto Raptors from 2017-2020

Sun Life Financial, a Canadian insurance and wealth management company, has become the jersey sponsor of the Toronto Raptors from the 2017-18 season, announced the Canadian NBA franchise on 06/07/2017. The contract will run until 2019-20, the third and final season of the experimental jersey…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 97702
• Published on 11/07/17 at 15:29
©  UEFA
Futsal: UEFA launches tender for sponsorship rights (official flooring supplier) for 2018-2022

UEFA has invited parties who are interested in becoming the official flooring supplier to bid for the sponsorship rights applicable to the futsal competitions organised by the European governing body for the 2018-2022 period, on 10/07/2017.The competitions concerned are the 2018 and 2022 editions…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 97706
• Published on 11/07/17 at 11:10
©  Macron
Serie A TIM: Italian sports equipment brand Macron becomes kit supplier of SPAL 2013 until 2020-21

The Italian sports equipment brand Macron has become the kit supplier of SPAL 2013, promoted to the Serie A TIM for 2017-18, for four seasons (2017-2021), on 04/07/2017. Macron will benefit from the status of official club sponsor, in the first level of the sponsorship hierarchy of SPAL. Macron…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 97538
• Published on 10/07/17 at 18:30
©  Lagardère SE
F1: Formula One Group entrusts Lagardère Sports with its search for strategic partners in China

The sports marketing agency Lagardère Sports has signed a partnership with Formula One Group, the American holding company of Formula 1, on 06/07/2017. Lagardère Sports will be responsible for the search and signing of "strategic partnerships in China" for the Formula One Group, starting from…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 97573
• Published on 10/07/17 at 12:54