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Premier League: Dongqiudi (football application) becomes shirt sleeve sponsor of Crystal Palace FC

Dongqiudi, a Chinese football application, has become the shirt sleeve sponsor of Crystal Palace FC (Premier League) on 18/07/2017. The duration of this partnership, in the first level of the club's sponsorship hierarchy, was not communicated but "is a multi-year deal", said the club. Under the…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 98277
• Published on 20/07/17 at 14:10

LaLiga Santander: Cellnex Telecom (telephony) supplier of Club Atlético de Madrid until 2027

"The club has reached an agreement with Cellnex Telecom (an independent operator of wireless telecommunications infrastructure) for the next 10 years that will offer 2G, 3G, and 4G coverage, and 5G in the future to the Spanish operators who want to provide this solution to their clients,…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 98276
• Published on 20/07/17 at 12:50

Serie A TIM: Konka (electronics) to sell TVs in China in the colours of FC Internazionale Milano

The Chinese brand Konka will produce and sell, in China in limited edition, TVs in the colours of FC Internazionale Milano (Serie A TIM), announced the brand specialised in the production and distribution of electronic products and household appliances on 06/07/2017. The TV model LED55R90 has a…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 98128
• Published on 19/07/17 at 15:29

Premier League: Ericsson (telecom / services) becomes "connected venue" partner of Chelsea FC

Ericsson, a Swedish networking and telecommunications equipment and services company, has become the "connected venue" partner of Chelsea FC (Premier League) on 17/07/2017. Ericsson will benefit from the status of official partner, in the second level of the club's sponsorship hierarchy."Ericsson…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 98225
• Published on 19/07/17 at 13:20

China: "The office narrows down the 10,000km between buyer and seller" (X. Asensi, Barça)

"The issue with football in China is that a lot of the western properties just see China as a money maker. We are here to stay. We're not here to take the money and run. We are the only ones, together with an English club - Manchester United - having a headquarters in Asia-Pacific. So we're…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 98126
• Published on 19/07/17 at 09:24

Puma: the third and away kits of the 22 clubs equipped by the brand presented on the same day

Puma has, for the first time, presented the 22 third and away kits of the football clubs equipped by the German brand on the same day, on 12/07/2017. The initiative was launched on social networks with the hashtag #StepOut."The reveal began in Sydney (AUS) as the Arsenal FC team stepped out in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 98001
• Published on 18/07/17 at 17:08

DFB: Volkswagen (automobiles) becomes "mobility partner" of the German Federation from 01/01/2019

The German automobile manufacturer Volkswagen will becomes a general sponsor and "mobility partner" of the DFB from 01/01/2019, announced the German Football Federation on 14/07/2017. The partnership, at the top level in the sponsorship hierarchy, will run until 31/07/2024, or a period of five and…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 98143
• Published on 18/07/17 at 13:24

Ligue 1: Ubaldi.com (centralised buying) becomes back of the shirt sponsor of OGC Nice from 2017-18

Ubaldi.com, a French centralised buying platform, has become an official sponsor of OGC Nice (Ligue 1 Conforama) for the 2017-18 season, on 12/07/2017. This partnership is in the second level of the club's sponsorship hierarchy. As part of the agreement, Ubaldi.com will be displayed on the back of…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 98112
• Published on 18/07/17 at 10:05

Tottenham Hotspur: Hewlett-Packard "IT networking and wireless partner" of club's future stadium

Hewlett-Packard Enterprises (HPE), a US manufacturer of computers and electronics and digital solutions provider, has been selected by Tottenham Hotspur FC (Premier League) as the "official IT networking and wireless infrastructure partner" of their future stadium (61,559 capacity), announced the…

Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 98094
• Published on 17/07/17 at 16:54

Emirates NBD Egypt, LEA, Kelme, Nike: the main sponsorship contracts in LaLiga Santander

The Egyptian bank Emirates NBD Egypt has become a regional partner, in Egypt, of FC Barcelona (LaLiga Santander) for three seasons (2017-2020), with two additional seasons as an option, on 06/07/2017. Founded in June 2013 by the Emirates NBD bank - via the acquisition of the Egyptian subsidiary of…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 97975
• Published on 17/07/17 at 09:14