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©  @asroma
Serie A TIM: Hugo Boss (fashion brand) official tailor of AS Roma for two seasons (2017-2019)

Hugo Boss, the German fashion brand, has become the official tailor of AS Roma (Serie A TIM) for two seasons (2017-2019), on 03/10/2017. Hugo Boss will have the status of premium partner, in the third level in the sponsorship hierarchy of the Italian club. Hugo Boss succeeds another German brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 103493
• Published on 11/10/17 at 10:36
©  Getty Images / FIGC
Italy: Gianluigi Buffon, first to wear the 2018 home shirt, to celebrate 20 years with Italy

The Italian international goalkeeper Gianluigi Buffon is the only player in the "squadra azzurra" to have worn the new 2018 home team shirt of the Italian national football team, for the match against Macedonia (1-1, Group G qualification for the 2018 World Cup) on 06/10/2017. Puma, the FIGC…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 103567
• Published on 10/10/17 at 14:39
©  @FFF
FFF: Orange (French telecom group) becomes a major partner for four years from May 2018

Orange, the French telecommunications group, has become a major partner of the French Football Federation for four years from May 2018. It is a partnership of the first level in the sponsorship hierarchy of the FFF, announced Orange and the FFF on 05/10/2017.Orange, which is the "official operator…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 103341
• Published on 09/10/17 at 18:03
©  Facebook
Facebook Watch: "Reinventing the distribution, production, and experience of sport" (Dan Reed)

"Sport brings people together in a natural way. This is also the mission of Facebook. With Facebook Watch, we want to help broadcasters and rights holders reinvent the distribution, production, and consumer experience of sport, and accompany them in their transition to a digital, mobile, and…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 103484
• Published on 09/10/17 at 10:09
©  Burnley FC
Premier League: mobile game "Golf Clash" sleeve sponsor of Burnley FC for the 2017-18 season

"Golf Clash", a mobile game from the British company Playdemic, has become the shirt sleeve sponsor of Burnley FC (Premier League) for the remainder of the 2017-18 season, on 29/09/2017. "Golf Clash" is in the second level in the sponsorship hierarchy of the English club. "Golf Clash", a game…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 103121
• Published on 05/10/17 at 17:43
©  FIGC
Italy: Poste Italiane and Goleador (confectionery) partners of the FIGC until the end of 2018

Poste Italiane, the Italian state postal service, has become a top sponsor of the FIGC until the end of 2018, announced the Italian Football Federation on 02/10/2017. This is a second level partnership in the sponsorship hierarchy of the FIGC. "Our company, with its very strong territorial…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 103169
• Published on 05/10/17 at 15:39
©  Major League Gaming
Leaders: "eSports struggling to measure the effectiveness of sponsor investments" (S. DiGiovanni)

"When buying media space, agencies and brands want to check all the boxes: television, radio, signage, digital media, etc. It is a matter of spreading and reducing risks, to protect their investment. The current problem with eSports is that we are still struggling to measure the effectiveness of…
Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Marketing - Communication, Merchandising - Licensing, …
• Article # 103263
• Published on 05/10/17 at 14:34
©  Asics
Leaders 2017: "We need to prepare a new generation of active people" (Gene McCarthy, Asics)

"The health of the sports industry is ultimately equivalent to that of its consumers. In the United States, 66% of the population is not active enough, according to standards of good health. The new generation of Americans is the first to be in poorer health and to have a shorter life expectancy…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Sporting Goods & Brands, …
• Article # 103257
• Published on 05/10/17 at 11:15
©  Chelsea FC
Premier League: Nigerian beer Star becomes official partner of Chelsea FC in 2017-18

The beer brand Star has become the "official Nigerian beer partner" of Chelsea FC (Premier League) from the season 2017-18, on 29/09/2017. This is a third level partnership in the sponsorship hierarchy of the London club. Under the agreement, the Nigerian Breweries group, the brand's owner, will…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102996
• Published on 04/10/17 at 11:28
©  2017 Daniele Badolato - Juventus FC
Serie A: Costa Cruises (tour operator) becomes a regional partner of Juventus FC from 2017-18

Costa Cruises, an Italian travel agency company, has become a regional partner of Juventus FC (Serie A TIM) in China and Southeast Asia for the 2017-18 season, on 21/09/2017. Costa Cruises, a part of the US company Carnival Corporation & Plc, has gained the status of regional partner of the 5th…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102853
• Published on 03/10/17 at 18:09