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©  @MGMResortsItls
Sports Betting: MGM Resorts (hotels and casinos) official MLB gaming and entertainment partner

MGM Resorts, an American chain of hotels and casinos, has become the first official gaming and entertainment partner of Major League Baseball (MLB) as part of a "multiyear agreement," according to MLB, on 27/11/2018. MLB is the third major league in North America to sign with MGM Resorts after the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 134576
• Published on 30/11/18 at 17:39
©  Atlético de Madrid
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 134620
• Published on 30/11/18 at 12:29
©  Sevilla FC
LaLiga Santander: Robles Restaurantes extends its partnership with Sevilla FC until 2022-23

Robles Restaurantes, a Spanish restaurant chain, has extended as a partner and the "official restaurant" of Sevilla FC (LaLiga Santander) for five seasons, until end 2022-23, on 27/11/2018. Robles Restaurantes has the status of official partner, the second level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 134564
• Published on 29/11/18 at 17:50
©  Atlético de Madrid
Atlético de Madrid: Nibank (bank), regional partner of the club in the Caribbean and South America

Nibank, based in the Dominican Republic, Antigua and Barbuda, has become a regional partner of Club Atlético de Madrid (LaLiga Santander) in the Caribbean and South America for four seasons, until the end of the 2021-22 season, on 23/11/2018. This is the first regional sponsorship agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 134561
• Published on 29/11/18 at 16:39
©  D.R.
eSports: Team Vitality raises €20m thanks to Indian entrepreneur Tej Kohli

Team Vitality, has raised €20m thanks to the Indian entrepreneur Tej Kohli, via his investment branch Rewired.gg, according to the French eSports team, on 26/11/2018. "After remarkable growth in 2018, this financial agreement will allow us to accelerate even further next year to nurture our…
Domain(s): Sponsors & Partners
• Category(ies): Finance, esport - gaming
• Article # 134434
• Published on 28/11/18 at 18:00
©  FC St. Pauli
FC St. Pauli: an "anti-fascist" shower gel will finance an initiative against the far right

Budni, a German network of pharmacies, is activating its partnership with FC St. Pauli (2.Bundesliga) via the creation of a shower gel "Anti-Fa - die wilde Frische der Straße" (Anti-Fa-the wild freshness of the street), according to the club, on 19/11/2018: "The 'Anti-Fa' (a pun between…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 134431
• Published on 28/11/18 at 15:45
©  D.R.
Ligue 1 Conforama: American Express (financial services) extends with PSG (2018-2021)

American Express, a US financial services company, has extended its partnership with Paris Saint-Germain (Ligue 1 Conforama) for three seasons, or the 2018-2021 cycle, according to the club, on 26/11/2018. The company will continue to operate at the "Conciergerie du Parc - American Express…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 134324
• Published on 27/11/18 at 16:45
©  LOSC Lille
France: New Balance (equipment supplier) extends its partnership to LOSC Lille's eSports team

The American brand New Balance has extended its partnership to the eSports team of LOSC Lille (Ligue 1 Conforama), LOSC eSports, according to the club on 23/11/2018. "Thus, Luke 'Crafty' Craft and the future players will wear the equipment provided by New Balance during each competition," added…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 134325
• Published on 27/11/18 at 15:39
©  Leaders
2018 Leaders Sport Business Summit: conference held in London on 10 and 11/10/2018

The 2018 edition of the Leaders Sport Business Summit took place at Stamford Bridge (41,663 capacity), the home of Chelsea FC (Premier League), in London (UK), on 10 and 11/10/2018. In the presence of leaders of European sports leagues, major US sports leagues and European football clubs (AS…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Rights Acquisitions, …
• Article # 134202
• Published on 27/11/18 at 11:14
©  Leaders
Leaders Sport Business Summit 2018: conference and networking in London (ENG) on 10 and 11/10/2018

"We want to launch our OTT platform, MyLigue1, in early 2019, to support our international development. Since joining the LFP (in April 2016), we have launched a programme to catch up with our Top 5 European competitors with a goal of growth in terms of attractiveness, quality and revenue," said…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 134201
• Published on 27/11/18 at 11:00