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©  D.R.
Bundesliga: Schwarzwaldmilch (dairy products) extends as shirt sponsor of SC Freiburg

Schwarzwaldmilch, a dairy company based in Freiburg (Baden-Württemberg, Germany), has extended as a shirt sponsor of SC Freiburg (Bundesliga) from 2019-20, according to the club on 13/05/2019. "The dairy cooperative extended its contract as SC Freiburg's main shirt sponsor ahead of schedule," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 147419
• Published on 16/05/19 at 15:11
©  D.R.
CAF: Yamaha Motor becomes a partner of the Total 2019 AFCON in Egypt from 21/06 to 19/07/2019

Yamaha Motor, the vehicle brand of the Japanese conglomerate of the same name, has become a partner of the Total 2019 Africa Cup of Nations, according to the group on 13/05/2019. The CAF competition will be held in Egypt from 21/06 to 19/07/2019. "Yamaha Motor has taken on this initiative with…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 147337
• Published on 15/05/19 at 17:04
©  D.R.
LaLiga Santander: Codere (sports betting) extends as a partner of Real Madrid CF until 2021

Codere, a Spanish sports betting operator, has extended its partnership with Real Madrid CF (LaLiga Santander) "until 2021," according to the club on 13/05/2019. Codere continues to benefit from the status of regional partner, the third level in the Spanish club's sponsorship hierarchy. Codere…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 147309
• Published on 15/05/19 at 15:15
©  D.R.
Southampton FC: LD Sports (platform) succeeds Virgin Media as main shirt sponsor (2019-2022)

LD Sports, a new sports content, marketing and entertainment platform to be launched in China in the summer of 2019, has become a partner and main shirt sponsor of Southampton FC (Premier League) for three seasons (2019-2022), announced the club on 13/05/2019. LD Sports will become a main club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 147112
• Published on 14/05/19 at 16:09
©  West Ham United FC
Premier League: MuchBetter (app) becomes an online and digital payments partner of West Ham United

MuchBetter, a payment application for Android and Apple devices, has become the "Official Online & Digital Payments Wallet Partner" of West Ham United FC (Premier League) announced the London club on 10/05/2019. Neither the duration nor the value of the agreement has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 147179
• Published on 14/05/19 at 15:09
©  IAAF
Athletics: Seiko (watchmaker) becomes the official timekeeper of the IAAF until 2029

The Japanese watchmaker Seiko Watch Corporation has extended its term as official timekeeper of the IAAF for ten years (2020-2029), according to the body on 10/05/2019. "Seiko will provide its state-of-the-art timing and measurement services to all 37 World Athletics Series events during the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 147172
• Published on 14/05/19 at 14:29
©  D.R.
Formula 1: Facebook and Twitter communities of the drivers (May 2019)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of subscribers) communities of the 20 drivers of the 2019 Formula 1 World Championship. Sebastian Vettel (GER) and Kimi Räikkönen (FIN) do not have an official account on Facebook or Twitter as of on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 147146
• Published on 14/05/19 at 13:39
©  D.R.
Formula 1: Facebook and Twitter communities of the teams (May 2019)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of followers) communities of the 10 teams of the 2019 Formula 1 World Championship. These infographics are automatically updated on the first of each month.
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 147147
• Published on 14/05/19 at 12:49
©  Twitter
Premier League: Genius Sports Group to distribute data to betting operators with Football DataCo

Genius Sports Group, a data technology provider, alongside Football Dataco, a British company in charge of the protection, management and marketing of sports data rights of the English and Scottish professional football leagues, have announced an agreement to distribute live data from the Premier…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 147092
• Published on 14/05/19 at 10:14
©  D.R.
France: Unibet (sports betting) sponsors 50 French amateur football clubs via La Centrale du Sport

Unibet, brand of the Maltese sportsbook and online gambling operator of the Kindred Group (GER), has joined with the startup La Centrale du Sport (sports equipment price comparison service) to offer 50 clubs French football match outfits (shirts, shorts and socks), announced the Centrale du Sport…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 146715
• Published on 14/05/19 at 09:40