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©  Olympique Lyonnais
France: Mastercard (payment) major partner of Olympique Lyonnais Féminine for 3 years (2019-2022)

Mastercard, an American payment solutions group, has become a partner of Olympique Lyonnais' women's team (D1 Féminine) for three seasons (2019-2022), according to the club on 21/05/2019. Mastercard has the status of a major partner, the second level in the sponsorship hierarchy of Olympique…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 147875
• Published on 22/05/19 at 16:00
©  D.R.
Bayern Munich: end of discussions with BMW who will not takeover the capital stake of Audi (press)

"FC Bayern Munich (Bundesliga) told BMW's representatives that it was ending discussions with the automobile brand because of a lack of trust, but Bayern Munich does not want to comment on the reasons for this decision," reported the Swiss news agency AWP Finanznachrichten on 18/05/2019. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 147916
• Published on 22/05/19 at 15:25
©  Axa
Tennis: AXA (insurance) launches an advertising campaign featuring its ambassador Serena Williams

The French insurance company AXA has launched "Know you can", an advertising campaign featuring its ambassador Serena Williams (WTA), announced AXA on 20/05/2019. "This positioning symbolizes AXA's new promise to its customers, that of being the encouraging partner who helps them feel more…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 147907
• Published on 22/05/19 at 13:59
©  RFEF
Spain: RFEF to end partnership with adidas and seek a new equipment supplier

"The Real Federacion Espanola de Futbol is entering a period of negotiations to change equipment suppliers. The current contract with adidas is in effect until 2026. The conditions agreed when it was signed several years ago do not comply with the criteria of legality, transparency and equity that…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 147799
• Published on 21/05/19 at 17:25
©  D.R.
Sky Bet Championship: Kappa succeeds Luke 1977 as equipment supplier of Aston Villa FC (2019-2022)

The Italian brand Kappa has become a principal partner and equipment supplier of Aston Villa FC (Sky Bet Championship) for three seasons (2019-2022), according to the club on 20/05/2019. Kappa succeeds Luke 1977, a British clothing brand based in Birmingham (ENG) and equipment supplier of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 147798
• Published on 21/05/19 at 16:45
©  DFL
Bundesliga: Derbystar presents the official 2019-20 match ball for the German 1st and 2nd divisions

The German sports equipment brand Derbystar and the DFL have presented the "Bundesliga Brillant APS", the official match ball of the Bundesliga and 2.Bundesliga for the 2019-20 season, in Hamburg (GER) on 17/05/2019. "On 26/07/2019, the new Bundesliga Brillant APS will be used in a regular…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 147698
• Published on 21/05/19 at 10:20
©  Kappa
SSC Napoli: Kappa launches "Summer Vibes", a clothing collection inspired by American sports

Kappa, an Italian sportswear brand, has activated its partnership with Societa Sportiva Calcio Napoli (Serie A TIM) with the launch of the "Summer Vibes" collection, clothing inspired by American sports, on 17/05/2019. The clothing collection consists of baseball and basketball jerseys with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 147674
• Published on 20/05/19 at 15:30
©  LaFourmi
2019 Women's World Cup: Crédit Agricole offers tickets and experiences through online competitions

Crédit Agricole has activated its partnerships with the 2019 Women's World Cup and the Fédération Française de Football (FFF) through competitions with the chance to win tickets to matches of the French women's team during the 2019 FIFA Women's World Cup (from 07/06 to 07/07/2019), according to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 147554
• Published on 20/05/19 at 09:45
©  HSE_Hungaria
Agencies: Havas Sports & Entertainment in charge of the digital strategy of clothing brand Hungaria

Havas Sports & Entertainment will support the digital strategy of the French clothing brand Hungaria and in particular devise "engagement mechanisms around the 2019 lifestyle and sportswear collections," said the agency belonging to the Havas communication group on 13/05/2019. "Our mission is…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 147470
• Published on 17/05/19 at 17:15
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 147549
• Published on 17/05/19 at 14:44