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©  Juventus
Juventus FC: Fiat, via Jeep, extends as shirt sponsor until 2023-24 (€45m per season)

FCA Italy, the Italian subsidiary of the Italian-American manufacturer Fiat Chrysler Automobiles, and holder of the Jeep brand, has extended as the main shirt sponsor of Juventus FC (Serie A TIM), for three seasons (2021-22 to 2023-24) with a future annual allocation of "€45m per season and with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 203935
• Published on 30/12/20 at 18:00
©  Gotaga
esports: PokerStars activation on Twitch with French streamer Gotaga and Neymar Jr. (PSG)

PokerStars, a brand of the Quebec-based online gaming and sports betting operator The Stars Group, has activated its partnership with Corentin "Gotaga" Houssein, streamer and ambassador for Team Vitality, and Brazilian footballer Neymar da Silva Santos Júnior (Paris Saint-Germain) by organising a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 203846
• Published on 29/12/20 at 11:00
©  RC Celta
LaLiga Santander: adidas extends as RC Celta's equipment supplier for 5 seasons (2020-2025)

adidas extends as official equipment supplier to RC Celta (LaLiga Santander) for five more seasons (2020-2025), the club announced on 12/23/2020. As part of this agreement, adidas will also equip the RC Celta esport, the youngsters of the club's academy as well as the formation which evolves in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 203808
• Published on 28/12/20 at 11:45
News Tank Football wishes you a happy end to a difficult 2020, and see you in the new year 2021

The entire News Tank Football team wishes each subscriber-partner and every reader a happy end to 2020, a challenging and difficult year in a myriad of ways. After the publication in 12 months of more than 3,000 business intelligence news items, the newsletter of 24/12/2020 is the last one of this…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 203758
• Published on 24/12/20 at 15:20
©  Segafredo Zanetti
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 203768
• Published on 24/12/20 at 14:15
©  NHL
NHL: Devils, Capitals, Predators and Panthers, first franchises to display a sponsor on helmets

Prudential Financial, an American company specializing in financial products and services, and the New Jersey Devils franchise signed the first helmet sponsorship deal in NHL history, to be in effect throughout the 2020-21 season, the ice hockey league announced on 22/12/2020. Prudential has also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 203752
• Published on 24/12/20 at 13:45
©  Damwon Gaming
eSports: Kia Motors, title sponsor of Damwon Gaming (KOR), winners of the Worlds 2020 (LoL)

Kia Motors, South Korean car manufacturer, has become partner and title sponsor of Damwon Gaming, which will become "DMW Kia" from the 2021 season, as part of a multi-year agreement, announced the South Korean esports organisation on 22/12/2020. The world champion LoL team at the Worlds 2020…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 203608
• Published on 23/12/20 at 10:49
©  NBA
NBA: Motorola (mobiles) most represented jersey sponsor for 2020-21 season, which begins 22/12/2020

Motorola, a telecommunications company belonging to the Chinese group Lenovo, is the most represented jersey sponsor in the NBA for the 2020-21 season, as the brand is displayed on the Brooklyn Nets and Indiana Pacers jerseys, as of 22/12/2020. The 2020-21 NBA season begins behind closed doors on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 203566
• Published on 22/12/20 at 17:14
©  D.R.
Bundesliga: Beats (audio accessories) extends as an official partner of FC Bayern Munich for 2020-21

Beats by Dr. Dre, an American audio brand of headphones and speakers, owned by Apple, has extended its partnership with FC Bayern Munich (Bundesliga) for 2020-21, announced the club on 21/12/2020. Beats will continue to benefit from the status of official partner, the fourth level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 203518
• Published on 22/12/20 at 11:29
©  Sportfive
Ligue 1 Uber Eats: Sibel Energie, pocket sponsor of RC Lens for six months (from 01/01 - 30/06/2021)

Sibel Energie, a French company specialised in energy solutions, has become a partner and left pocket sponsor of RC Lens (Ligue 1 Uber Eats) for six months, from 01/01 to 30/06/2021, announced Sportfive, RC Lens' exclusive marketing agency, on 21/12/2020. Sibel Energie has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 203437
• Published on 22/12/20 at 09:35