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©  Binance
Cameroon 2021: Binance (crypto-assets), official sponsor of the TotalEnergies AFCON

Binance, a Hong Kong-based cryptocurrency exchange platform, has become a partner of the Confederation of African Football and an official sponsor of the TotalEnergies AFCON Cameroon 2021 (held from 09/01 to 06/02/2022), announced the cryto-asset operator on 10/01/2022. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 239048
• Published on 11/01/22 at 15:30
©  Lega Serie A
Lega Serie A: collaboration with the "beIT" campaign for the promotion of Italian companies abroad

Lega Serie A has entered a collaboration with Maeci, the Italian Ministry of Foreign Affairs and International Cooperation and ICE Agenzia, the Italian Trade Agency for the promotion and internationalisation of Italian companies abroad, which will become the "international main partner" of the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Employment - training, …
• Article # 239039
• Published on 11/01/22 at 15:00
©  Granada CF
LaLiga Santander: Platzi (edtech), main shirt sponsor of Granada CF for the remainder of 2021-22

Platzi, an American online educational technology platform available in Spanish, has become the main shirt sponsor of Granada CF (LaLiga Santander) for the second part of the 2021-22 season, announced the Andalusian club on 08/01/2022. The agreement also covers Granada CF's senior women's team and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training
• Article # 238972
• Published on 11/01/22 at 11:00
©  Venezia FC
Serie A TIM: Green Project Agency (energy), main shirt sponsor of Venezia FC for the rest of 2021-22

Green Project Agency, a Venice-based energy efficiency company, has become the main shirt sponsor of Venezia FC (Serie A TIM) for the remainder of the 2021-22 season, according to the club on 07/01/2022. Promoted side Venezia FC did not have a main shirt sponsor for 2021-22 prior this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 238929
• Published on 11/01/22 at 09:40
©  FC Barcelona
esports: Gamers Hub Media Events partners with FC Barcelona to organise competitions from 2022

Gamers Hub Media Events Europe (GHME), a Barcelona-based events and esports agency, has become the first ever partner of the esports section of FC Barcelona (LaLiga Santander), announced the Catalan club on 10/01/2022. "Within the framework of this alliance, GHME, which has extensive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 238930
• Published on 10/01/22 at 17:55
©  Karmine Corp
esports: Orange (telecoms) main partner of Karmine Corp after being partnered with Team Vitality

Orange, a French telecommunications operator, has become a major partner and main jersey sponsor of Karmine Corp (KCorp, LFL) for the 2022 and 2023 seasons, announced the French esports club co-founded by streamer Kamel "Kameto" Kebir (1.1 million subscribers on Twitch) on 08/01/2022. This…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 238900
• Published on 10/01/22 at 15:30
©  RB Leipzig
Bundesliga: 888sport (betting), official partner of RB Leipzig until 2023

888sport, a Gibraltar-based sports betting operator, has become an official partner (second level) of RB Leipzig (Bundesliga) until 2023, announced the club on 07/01/2022. This is 888sport's first agreement with a Bundesliga club. "Alongside significant TV-relevant advertising presence (such as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 238837
• Published on 10/01/22 at 14:00
©  Team Vitality
esports: Tezos (blockchain) succeeds Orange as main partner of Team Vitality (2022-2024)

Tezos, a Luxembourg-based blockchain platform, has become the main jersey sponsor of Team Vitality's esports teams for three years (2022-2024), announced the French organisation on 06/01/2022. "Through the biggest partnership in Team Vitality history, the brands will unite to give the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 238725
• Published on 07/01/22 at 17:55
©  News Tank
Weekly News Extra (03-07/01/2022)

• US Salernitana 1919 has been bought by Italian Daniele Iervolino and will therefore finish the 2021-22 Serie A TIM season. • Wolverhampton Wanderers FC supporters have donated over £150,000 (€179,400) to the club's Foundation in 2021. • Kelly Fairweather has been promoted to the position of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 238751
• Published on 07/01/22 at 17:20
©  CAF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 238727
• Published on 07/01/22 at 16:20