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©  Israel - Premier Tech
Cycling: Premier Tech (CAN), co-title sponsor of the Israel team - Premier Tech from 2022

The Israeli team Start-Up Nation will become Israel - Premier Tech, with the Canadian company Premier Tech becoming its co-title sponsor from 2022, according to the UCI WorldTour cycling team on 06/01/2022. The Canadian company specialised in industrial automation (gardening, packaging…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 238706
• Published on 07/01/22 at 12:30
©  OM
Exclusive Football: 1,444 sponsorship/partnership agreements recorded in 2021 (+32.7% compared to 2020)

1,444 is the number of football sponsorship agreements compiled by News Tank Football between 01/01 and 31/12/2021. This report, based on official statements from clubs, leagues and advertisers, mainly concerns the European Top 5 leagues (Bundesliga, LaLiga Santander, Ligue 1 Uber Eats, Premier…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 238696
• Published on 07/01/22 at 11:40
©  D.R.
CAF: TikTok (social media) and Umbro (footballs), official sponsors of the TotalEnergies AFCON 2021

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and in 75 languages, and the equipment manufacturer Umbro become official partners (second level) of the Confederation of African Football and sponsors of the TotalEnergies AFCON 2021 organised in Cameroon…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 238652
• Published on 07/01/22 at 09:40
©  D.R.
Team Vitality: a new €50m investment from Indian entrepreneur Tej Kohli (Rewired.gg)

Team Vitality has secured a new €50m investment over three years from Indian entrepreneur Tej Kohli via his company Rewired.gg, announced the French esports team on the occasion of the presentation of its 2022 roster on the Counter-Strike: Global Offensive (CS:GO) video game (published by Valve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Investment - Shareholding, …
• Article # 238577
• Published on 06/01/22 at 11:40
©  Studio Collet, via Intermarché
FFF: Intermarché puts charms (mini shirts) from French national team players into galettes des rois

Intermarché, the historic food retailer belonging to the Les Mousquetaires Group, has activated its partnership with the French Football Federation on the occasion of Epiphany, an annual Christian celebration (on 06/01/2022) during which the "galette des rois" (king cake in English, a dessert that…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 238561
• Published on 06/01/22 at 11:00
©  D.R.
esports: Chupa Chups (lollipops) extends as an official partner of Karmine Corp for 2022

Chupa Chups, a Spanish lollipop brand, has extended its partnership with Karmine Corp (KCorp, LFL) for the year 2022, announced the French esports club on 01/01/2022. Since 2021, the Chupa Chups logo has been displayed on the shirts of the winners of the two League of Legends Europeans Masters…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 238558
• Published on 06/01/22 at 10:20
©  PSG
Ligue 1 Uber Eats: Sports Water, official partner of Paris Saint-Germain for 2021-2024

Sports Water, the mineral and sparkling water brand of the American group WaterCo, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 05/01/2022. Sports Water benefits from the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 238526
• Published on 05/01/22 at 17:40
©  D.R.
Collectibles: Fanatics (licensing) acquires Topps trading card business for $500m (€441.3m)

Fanatics, a US manufacturer and distributor of licensed sports products, has acquired the sports and entertainment division of Topps, a manufacturer of trading cards and stickers, from Tornante Company and Madison Dearborn Partners, according to the US companies on 04/01/2022. The buyout is valued…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 238506
• Published on 05/01/22 at 16:30
©  D.R.
Exclusive "We need to treat women's assets on their own to restore their value" (Sacha Brunet, Two Circles)

"In our study on women's sport, in addition to capitalising on major events and investing upstream, on the issue of rights, we highlighted the need to treat women's assets in their own right in order to restore their value," said Sacha Brunet, consultant at the sports marketing agency Two Circles…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 238455
• Published on 05/01/22 at 14:40
©  Australian Open
Tennis: Kia, title sponsor of the new Australian Open court, the "Kia Arena" (5,000 capacity)

Kia, a South Korean car manufacturer, has extended its partnership with the Australian Open Tennis Championships and will become the title sponsor of one of the courts of the Australian Grand Slam tournament from 2022 onwards, announced the competition organisers on 04/01/2022. The 2022 edition of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 238373
• Published on 05/01/22 at 12:30