Sponsors & Partners: archives February, 2023 (page 2/5)

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Formula One Group: Qatar Airways succeeds Emirates as F1's official airline partner

Qatar Airways has become a global partner (first level) of Formula One Group as part of a "multi-year deal" from the 2023 season, announced the body at the Motorsport Festival in Doha (QAT) on 22/02/2023. As part of the agreement, the airline will have the status of Formula 1's "official…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 281072
• Published on 23/02/23 at 10:40

Germany: Vorwerk (home appliances), official partner of the women's national team from 2023

Vorwerk, a home appliances group and owner of the Thermomix brand, has become an official partner of the German women's national team through the Deutscher Fussball Bund (DFB) from 2023, announced the German Football Association on 21/02/2023. This is the company's first sports sponsorship…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 280946
• Published on 22/02/23 at 11:30

FC Barcelona: Afizzionados (TV channel), regional partner in Mexico for three seasons (2023-2026)

Afizzionados, a Mexican pay-TV sports channel, has become a regional partner (3^rd level) of FC Barcelona (LaLiga Santander) in Mexico for three seasons (2023-2026), announced the club on 20/01/2023. As part of the agreement, Afizzionados has the status of Barça's "official fan experience…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Media
• Article # 280859
• Published on 21/02/23 at 16:35

Formula 1: Zinedine Zidane, sponsor of Alpine's "equal opportunity programmes"

Zinedine Zidane has been appointed ambassador of the BWT Alpine F1 Team and sponsor of its equal opportunities programmes "Rac(H)er" and the second edition of the "Concours Excellence Mécanique Alpine (nationwide competition)," announced the Formula 1 team during the presentation ceremony of its…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Employment - training
• Article # 280549
• Published on 17/02/23 at 16:10

Weekly News Extra (13-17/02/2023)

• An offer of more than €4bn from a group of private Qatari funds has reportedly been made for the purchase of Manchester United FC (Premier League). • Iranian businessman Jahm Najafi, who heads a consortium of Middle Eastern entrepreneurs, has reportedly made a €3.75bn bid to buy Premier League…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 280589
• Published on 17/02/23 at 16:00

Paris Saint-Germain: Purnell (watchmaker), official partner for three years (2023-2026)

Purnell, a Swiss luxury watch brand, has become an official partner (3^rd level) of Paris Saint-Germain (Ligue 1 Uber Eats) for three years (2023-2026), announced the club on 16/02/2023. As part of the agreement, the Swiss watchmaker will benefit from the status of "official timekeeper" of the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 280424
• Published on 16/02/23 at 15:50

Paris 2024: RGS Events, official furniture, fixtures & equipment supplier for the Olympic Games

RGS Events, an Australian company specialised in the supply of furniture, fixtures and equipment (FF&E) for the major events industry, has become an official supporter of the COJO Paris 2024 on 13/02/2023. RGS Events will therefore be responsible for the supply of furniture and equipment…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 280389
• Published on 16/02/23 at 13:00

Germany/DFB: Continental (tyres) expands its partnership to include the women's team (2023-2026)

German tyre brand Continental has expanded its partnership with the Deutscher Fussball Bund (DFB) to include the women's national team, announced the German Football Association on 15/02/2023. The company based in Hannover (GER) had initially become an official partner (2^nd level) of the men's…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 280364
• Published on 16/02/23 at 10:00

Udinese Calcio: Prosciutto di San Daniele (ham) extends as sleeve sponsor for 2023-24

Prosciutto di San Daniele, a brand of cured ham from the Friuli (ITA) region, will continue as a sleeve sponsor of Udinese Calcio (Serie A TIM) for the 2023-24 season, announced the club on 15/02/2023. The Italian brand had become Udinese Calcio's first ever sleeve sponsor during the 2020-21…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 280330
• Published on 16/02/23 at 08:40

UEFA: sponsorship revenue up compared to the pre-pandemic period for clubs in 2022

Commercial and sponsorship revenues generated by clubs in Europe's top leagues in the financial year 2022 (2021-22 season) were 13% higher than in 2019 (season 2018-19), the last year before the Covid-19 pandemic, according to UEFA in the 14^th edition of its annual club licensing benchmarking…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 280210
• Published on 15/02/23 at 10:40