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©  Lega Serie A
Italy / Lega Serie A: Philadelphia (Mondelez) partnership extended to Fantacalcio (fantasy football)

Philadelphia, a soft cheese spread brand belonging to the American group Mondelēz International, has extended its partnership with Lega Serie A to the Fantacalcio fantasy football game, in which the Italian league owns a 51% stake, the body announced on 23 July 2026. The brand, which had…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 449175
• Published on 23/07/26 at 16:00
©  Puma
Puma: Dusan Hamlin appointed vice president e-commerce with immediate effect

British executive Dusan Hamlin has been appointed to the newly created role of vice president e-commerce at Puma with immediate effect, the German equipment manufacturer announced on 22 July 2026. "He will be responsible for driving the global strategy and commercial direction of the group’s…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Digital, …
• Article # 449094
• Published on 23/07/26 at 10:10
©  ESTAC Troyes
Ligue 1 McDonald's: Century 21 (real estate) extends as sleeve sponsor of ESTAC Troyes for 2026-27

Century 21 Groupe Martinot, a real estate agency network, has extended as sleeve sponsor of ESTAC Troyes (promoted to Ligue 1 McDonald's) for the 2026-27 season, the club announced on 17 July 2026. The company has appeared on the sleeve of the club's shirts since the 2022-23 season, at the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449046
• Published on 22/07/26 at 16:30
©  Real Madrid CF
LALIGA EA Sports: Unicaja (bank) extends as regional partner of Real Madrid CF until 2029-30

Spanish banking group Unicaja has extended as regional partner of Real Madrid CF (LALIGA EA Sports) for a further four seasons, i.e. through to 2029-30, the club announced on 21 July 2026. Unicaja has been a sponsor of the Madrid club since the 2020-21 season, and is a founding partner of its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 448916
• Published on 21/07/26 at 18:00
©  Fulham FC
Fulham FC: ClickHouse (software) to replace Sbotop (betting) as main shirt sponsor from 2026-27

ClickHouse, an American analytics database software company, has become the main shirt sponsor of Fulham FC (Premier League) under a multi-year partnership from the 2026-27 season onwards, the club announced on 21 July 2026. "ClickHouse will also feature across Craven Cottage, the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 448883
• Published on 21/07/26 at 15:20
©  Genoa CFC
Deal Tracker: Leeds United FC, Genoa CFC, West Ham United FC… the latest sponsorship deals in football

• British sports betting operator bet365, through its live sports scores platform bet365 Scores, has become the sleeve sponsor of Genoa CFC (Serie A Enilive) for two seasons (2026-2028). • North Defence, a Luxembourg-based manufacturer of military vehicles, has become an official partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 448714
• Published on 20/07/26 at 14:00
©  News Tank
Weekly News Extra (13 to 17 July 2026)

• Bernd Neuendorf, the president of the DFB, told German daily Bild that he had refused to sign a letter supporting the re-election of FIFA president Gianni Infantino ahead of the FIFA Congress scheduled for Rabat, Morocco, on 18 March 2027. • CA Osasuna (LALIGA EA Sports) has asked LALIGA to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 448655
• Published on 17/07/26 at 19:45
©  AC Milan
Serie A Enilive: MSC Cruises extends as sleeve sponsor of AC Milan from the 2026-27 season

MSC Cruises, the cruise line division of the MSC Group (shipping) based in Geneva (SUI), will continue as sleeve sponsor of AC Milan (Serie A Enilive) from the 2026-27 season, the club announced on 16 July 2026. MSC Cruises succeeded BitMEX (trading) as sleeve sponsor starting in the 2023-24…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 448650
• Published on 17/07/26 at 18:35
©  D.R.
Ligue 1 McDonald’s : BYD (CHN) global automotive partner of Paris Saint-Germain (2026-2029)

BYD ("Build Your Dreams"), the Chinese electric vehicle manufacturer, has become the official automotive partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2026-2029), the club announced on 16 July 2026. The collaboration encompasses global marketing campaigns, content…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 448480
• Published on 16/07/26 at 18:15
©  Tennis Australia
Tennis Australia: Sportfive appointed as lead agency partner for the Australian Open in Italy and Europe

Sportfive has been appointed "lead agency partner" for Tennis Australia and the Australian Open Tennis Championships (Grand Slam) across the Italian and European markets, the international sports marketing agency announced on 13 July 2026. Sportfive’s mission is to translate "brand ambition into…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Federations, International authorities, …
• Article # 448411
• Published on 16/07/26 at 14:45