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©  D.R.
Leaders Beijing: "We are doing our own development work in China" (Ivan Gazidis, Arsenal)

"Should the leagues be more centralised, with development driven by the leagues, or by the clubs? This is an ongoing debate. The Premier League does do things for our development in Asia, in particular with the Premier League Asia Trophy, and I previously worked on the development of MLS, which is…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Media Audiences, Marketing - Communication, Rights Acquisitions, …
• Article # 98474
• Published on 21/07/17 at 16:59
©  D.R.
Leaders Beijing: "Sports must represent 5% of Chinese GDP by 2025" (Arthur Wei, Sina Sports)

"Beginning in 1984, the reform and the open door policy launched China's transformation, making it the second-largest economy in the world 30 years later. In October 2014, article 46 of the the State Council set the foundations of the Chinese sports industry and set the targets to be met by 2025…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 98467
• Published on 21/07/17 at 15:35
©  Leaders
Leaders Beijing: "China is a country full of opportunities, it is exciting" (B. Cupps, adidas)

"The main challenge in China for an international brand is to 'translate' a global brand and localize it. When you area 'creator' brand, then what does it mean to be a creator in China? It's different than in Europe of the USA. Here, we have created a TV spot for the Chinese, by the Chinese - a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 98459
• Published on 21/07/17 at 14:40
©  RMFC
Spain: Mediapro and beIN Media Group acquire TV rights to the 2018-2021 European cups (official)

The Spanish audiovisual group Mediapro and the pay-TV group beIN Media Group have acquired, from UEFA and valid in Spain, the exclusive broadcast rights to the European cups for the 2018-2021 period, on 19/07/2017. The amount of the agreement will be €1.1bn for the period (€366m per season…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 98392
• Published on 21/07/17 at 12:41
©  D.R.
Leaders Beijing: "The young Chinese audience is looking for engagement" (Collins Qian, NBA China)

"You will be surprised how long people watch on mobile here in China; it's the same as on TV. The difference in screen size is a challenge, not the length of the game. Our viewers are mobile driven. You have to be constantly listening to the market and adapt very quickly. In less than two years, a…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Media Audiences, Marketing - Communication, Stadiums, …
• Article # 98442
• Published on 21/07/17 at 12:05
©  Matt Watson / Maya Yoshida
Southampton FC: main shirt sponsor Virgin Media (telecom) becomes shirt sleeve sponsor until 2019

Virgin Media, a British pay-TV, mobile, and internet operator, will expand its partnership with Southampton FC (Premier League), the club announced on 16/07/2017. Virgin Media, whose current agreement runs until 2018-19, will benefit from the status of major partner, in the first level of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 98393
• Published on 21/07/17 at 10:40
©  AC Milan
China: agreement between AC Milan and CNGEF (public body) for the development of school football

"Today is a very important day for us. This agreement with CNGEF (China Next Generation Education Foundation) is a great opportunity for Chinese football to grow and to develop a new model for all young players," said Yonghong Li, president of AC Milan (Serie A TIM), on 16/07/2017 in Guangzhou…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Marketing - Communication, …
• Article # 98391
• Published on 21/07/17 at 10:10
©  genoacfc.it
Genoa CFC: the Zentiva brand (Sanofi group) extends shirt upper chest sponsorship for 2017-18

The French pharmaceutical group Sanofi has extended its partnership with Genoa CFC (Serie A TIM) for the 2017-18 season, on 14/07/2017. Under the agreement, the Zentiva brand (generic drug) will be displayed on the right chest space of the Genoa shirt during away matches of the club for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 98369
• Published on 21/07/17 at 09:39
©  RFEF
Spain: the RFEF president could be suspended, draw of the new fixture list delayed one day

Angel Maria Villar Llona, president of the Spanish federation (RFEF) since 29/06/1988, could be suspended from his post after being held in police custody on 18/07/2017 as part of an investigation for suspicion of financial malpractices in the organisation of international matches. "The list of…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 98312
• Published on 20/07/17 at 18:24
©  Sina
Leaders Sport Business Summit: leaders of Sina Sports, Wanda, and Arsenal in Beijing on 21/07/2017

Leaders, an Anglo-American event organisation company, will host - for the first time in China - an edition of its conference "Leaders Sport Business Summit" in Beijing (CHN), at the headquarters of the Chinese digital sports media platform Sina Sports, on 21/07/2017.Arthur Wei, the CEO of Sina…
Domain(s): Public Authorities & Regulations
• Category(ies): Media Audiences, Marketing - Communication, Rights Acquisitions, …
• Article # 98360
• Published on 20/07/17 at 17:59