Archives January, 2021

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©  Fortnite

Brazil: Fortnite (Epic Games), shirt sponsor of Santos FC for the 2020 Copa Libertadores final

Fortnite, a free access shooting game developed by Epic Games, has become the main shirt sponsor of Santos FC (Brasileirão Assaí, Brazilian first division), on the occasion of the final match of the 2020 Copa Libertadores between Santos FC and SE Palmeiras (Brasileirão Assaí Serie A) at the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 206817
• Published on
©  Fonbet

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 206804
• Published on
©  DFB

Germany: Hermann Winkler appointed vice-president of the DFB, succeeds Erwin Bugar, who died in 2020

The executive committee of the German Football Association (DFB) has appointed Hermann Winkler to the position of vice-president of the executive committee with immediate effect, announced the body on 29/01/2021. Winkler succeeds Erwin Bugar, who died on 02/12/2020 at the age of 68. Hermann…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal
• Article # 206796
• Published on
©  D.R.

France: Téléfoot (Mediapro) to continue broadcasting Ligue 1 and Ligue 2 until at least 03/02/2021

The Téléfoot channel will continue to broadcast Ligue 1 Uber Eats and Ligue 2 BKT at least until 03/02/2021 (Matchday 23 for both championships), according to information from Agence France-Presse on 29/01/2021. The LFP launched two two "market consultations" concerning the audiovisual rights…
Domain(s): Media
• Category(ies): Agencies, Clubs, Legal
• Article # 206783
• Published on
©  NTF/NTS

Exclusive e-Think Sport: "Spotify is both a good and bad example for the sports industry" (G. Collard, Eleven)

"I think the example of Spotify for the sports industry is both a good one and a bad one, because they have been losing money for years. So we have to have a discussion on that business model, and its sustainability. I think just lowering the price and hoping that piracy will be gone is not true…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Ticketing, Media Audiences, Marketing - Communication, …
• Article # 205983
• Published on
©  FFF

Coupe de France TV rights: France Télévisions and Eurosport ask for a 30% discount for 2020-21

In a joint letter addressed to the FFF, the public service broadcaster France Télévisions and the pay-TV group Eurosport have requested a 30% discount on the broadcasting rights to the Coupe de France for the 2020-21 season due to its change of format, according to information provided by the…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 206740
• Published on

Exclusive e-Think Sport/media: "Some club presidents want to have their cake and eat it" (G. Bolle,Nicecactus)

"The Canal+ group has changed a lot since the arrival of Vincent Bolloré, a businessman who knows how to work on power relations. The Canal+ group saw itself as the saviour of French football with the Mediapro affair, but it realises that there are still some club presidents who want to have their…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Sponsors - Partners, …
• Article # 206707
• Published on
©  D.R.

Premier League: Nike presents an Air Max collection including fourth shirts for 3 partner clubs

Nike has presented fourth shirts for Tottenham Hotspur FC, Chelsea FC and Liverpool FC, as part of a series of Air Max collections for three of its clubs Premier League under contract, announced the equipment supplier on 27/01/2021. Each of the shirts and collections are inspired by the design of…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 206726
• Published on
©  AS Roma

Serie A TIM: AS Roma opens an academy in New York (USA), the club's fourth outside Italy

AS Roma (Serie A TIM) "is delighted to announce the opening of its latest International Academy, this time in New York (USA)," said the Italian club on 26/01/2021. "Open to boys and girls from 5-17 years of age, the first official Giallorossi academy in North America will offer all its players…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 206717
• Published on
©  D.R.

e-Think Sport: "Football, the leading party in France, but carries no political weight" (F. Thiriez)

"I am extremely shocked that football carries no political weight. Nothing! It's abnormal, because I usually say that it's the leading party in France with 2 million members. If we add the families, that makes almost 10 million people. We are not using this political force," said Frédéric Thiriez…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 206678
• Published on