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©  Liga Portugal
esports: Uber Eats becomes title sponsor of the Portuguese League's competition the "eLiga Portugal"

Uber Eats, a home meal delivery application, has become the title sponsor of the "eLiga Portugal", the Portuguese esports competition launched by the Liga Portugal, announced the body on 26/02/2021. The "eLiga Portugal Uber Eats" will serve as the official qualifying phase to determine…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 210018
• Published on 03/03/21 at 09:35
©  LOSC Lille
Ligue 1 Uber Eats: New Balance extends as equipment supplier of LOSC Lille

New Balance has extended as the official equipment supplier of LOSC Lille (Ligue 1 Uber Eats) as part of a "new long-term commitment," announced the French club on 02/03/2021. New Balance will continue to benefit from the status of major partner, the first level in the club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 210047
• Published on 02/03/21 at 17:20
©  AS Monaco FC
Ligue 1 Uber Eats: Instagram, Facebook and Twitter statements for the 20 clubs (March 2021)

The 20 clubs competing in the 2020-21 Ligue 1 Uber Eats season total more than 132 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/03/2021. The French championship is the least popular European Top 5 league on these three social networks…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 209901
• Published on 02/03/21 at 16:40
©  Borussia Dortmund
Bundesliga: BetMGM (betting) becomes a regional partner of Borussia Dortmund in the USA

BetMGM, a sports betting and online gambling operator, belonging to the American global hospitality and entertainment company MGM Resorts International, has become the "exclusive regional partner" of Borussia Dortmund (Bundesliga) in the USA, announced the club on 01/03/2021. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 209998
• Published on 02/03/21 at 15:59
Portugal: centralised sale of TV rights for the 1st and 2nd football divisions from 2028-29

The Portuguese government has adopted a decree law making the centralised sale of the broadcasting rights of the first and second divisions of the Portuguese football championships compulsory "after the 2027-28 season" (from the 2028-29 season), according to Portuguese press on 01/03/2021. The…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 210019
• Published on 02/03/21 at 15:19
©  D.R.
NBA: PepsiCo (food group) extends as a partner of the North American basketball league

PepsiCo, an American multinational food, snack and beverage group, has extended its partnership with the National Basketball Association (NBA) as part of a "multi-year" agreement, according to specialised media on 01/03/2021. PepsiCo will notably be promoting its Mountain Dew (beverages) and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 209966
• Published on 02/03/21 at 13:39
©  AC Milan
Serie A TIM: AC Milan launch a new programme for deaf and hard of hearing fans

AC Milan (Serie A TIM) has entered into a partnership with the Italian National Agency for the Deaf (Ente Nazionale Sordi/ENS) in order to "to allow deaf fans to enjoy all AC Milan events and digital content through the subtitling and translation service in the Italian sign language," announced…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 209973
• Published on 02/03/21 at 12:44
©  RTL
France/Covid-19: "Return of the public (to stadiums)? Clearly a premature question" (R. Maracineanu)

“Today, this is clearly a premature question, but we are still working on it. Asking the subject is important so as not to forget the subject," stated Roxana Maracineanu, French Minister Delegate in charge of Sport, on RTL radio on 28/02/2021, about the return of the public to the sports arenas…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Authorities, Legal, …
• Article # 209919
• Published on 02/03/21 at 11:54
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 4.678 million viewers in Spain for Matchday 25

The 10 games on Matchday 25 of the 2020-21 LaLiga Santander season, played behind closed doors from 26/02 to 01/03/2021, posted a cumulative audience of 4.678 million viewers in Spain (3.909 million on the Movistar LaLiga pay-TV channels and 769,000 on the free-TV channel Gol) according to data…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 209972
• Published on 02/03/21 at 11:24
©  D.R.
2020-21 Bundesliga: a cumulative audience of 4 million viewers for Matchday 23 on Sky Deutschland

Seven of the nine games on Matchday 23 of the 2020-21 Bundesliga season, played from 26 to 28/02/2021, posted a cumulative audience of 3.828 million viewers on the channels of the pay-TV operator Sky Deutschland, according to data from German audience measurement institutes AGF and GfK. The…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 209965
• Published on 02/03/21 at 10:54