Archives 2021 (page 48/286)

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©  D.R.

Bundesliga: Horizm (AI) to support Borussia Dortmund in managing its digital assets

Horizm, a digital asset management platform launched in 2021, will support Borussia Dortmund (Bundesliga), announced the Swiss company on 21/10/2021. Horizm's solutions enable right holders to "better track, value and monetize their digital media." "Horizm’s unique platform enables rights…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 232388
• Published on
©  FC Inter Milan

FC Inter Milan: AYX and HappyBet, regional partners for Asia and Germany-Austria respectively

HappyBet, a German sports betting operator owned by the Playtech group, has become a regional partner (4th level) of FC Inter Milan (Serie A TIM) for Germany and Austria from the 2021-22 season, announced the 2020-21 Italian champions on 23/10/2021. Inter Milan also announced a partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 232359
• Published on
©  AS Roma

AS Roma: a turnover of €190.4m (+34.8%) and net loss of €185.3m in 2020-21

AS Roma (Serie A TIM) posted a turnover of €190.4m (excluding capital gains on player transfers) in the 2020-21 financial year (from 01/07/2020 to 30/06/2021), up 34.8% versus 2019-20 (€141.2m), according to the annual accounts approved by the club's board on 22/10/2021. With the exception of…
Domain(s): Clubs
• Category(ies): Finance, Legal, Investment - Shareholding, …
• Article # 232338
• Published on
©  Lega Serie A

Serie A TIM: Inter Milan - Juventus draws 1.3 million viewers in Italy on DAZN (Auditel)

FC Inter Milan - Juventus FC (1-1), on Matchday 9 of the 2021-22 Serie A TIM season, drew an average of 1.3 million viewers in Italy, on the pay-TV platform DAZN, on Sunday 24/10/2021 (kick-off at 20:45 CET), according to data from the audience measurement institute Auditel. During the 2020-21…
Domain(s): Media
• Category(ies): Media Audiences, Digital, Media
• Article # 232325
• Published on
©  D.R.

2022 World Cup: Mengniu Group (dairy products, CHN), official sponsor of the tournament in Qatar

Mengniu Group, a Chinese producer of dairy products, has become an official sponsor of the 2022 World Cup in Qatar, announced FIFA on 25/10/2021. The competition will take place in the emirate from 21/11 to 18/12/2022. This is a second level partnership in the sponsorship hierarchy of the first…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 232305
• Published on
©  Free

Free Ligue 1: a record 1 million video views for Matchday 11, including 500,000 for Marseille - PSG

The Free Ligue 1 app recorded one million video views on Matchday 11 of the 2021-22 Ligue 1 Uber Eats season (a record for a single day), including 500,000 for the Olympique de Marseille - Paris Saint-Germain match (a record for a single match, despite the absence of goals), "Le classique" which…
Domain(s): Media
• Category(ies): Media Audiences, Digital, Marketing - Communication, …
• Article # 232286
• Published on
©  FC Bayern

2021-22 Bundesliga: attendance for Matchday 9 (29,562 spectators on average per game)

Matchday 9 of the 2021-22 Bundesliga season drew an average of 29,562 spectators per match, from Friday 22 to Sunday 24/10/2021. The average fill rate was 62.5%. These low figures, modest for the German championship, can be explained by the limited capacities imposed by the public authorities…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 232272
• Published on
©  Golden Goals

Ligue 1 Uber Eats: FC Nantes selling NFTs in the form of shirts or flags for each of its matches

FC Nantes are selling NFTs on the specialised platform Golden Goals for each match during the 2021-22 Ligue 1 Uber Eats season, announced the club on 22/10/2021. Players' shirts, the official pennant (tapering flags) for the 2021-22 season as well as one created for each match are available as…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 232253
• Published on
©  LaLiga

Spain: 1.63 million viewers for Barça-Real Madrid on Movistar; 951,000 for Marseille-PSG on Cuatro

FC Barcelona - Real Madrid CF (1-2), on Matchday 10 of the 2021-22 LaLiga Santander season, drew an average of 1.63 million viewers on the Spanish pay-TV channel Movistar LaLiga (Telefonica Group) on Sunday 24/10/2021 (kick-off at 16:15 CET), according to data from the audience measurement company…
Domain(s): Media
• Category(ies): Media Audiences, Media, Essentials Media
• Article # 232252
• Published on
©  Uber Eats

Ligue 1: Uber Eats and MPG allow one fan per matchday to bring the match ball out onto the pitch

Uber Eats, a meal delivery application, has activated its partnership with the LFP and joined forces with the fantasy football league platform Mon Petit Gazon (MPG) to offer an operation where MPG user fans have the chance to be designated to bring out the ball onto the pitch at a stadium during…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 232243
• Published on