Archives 2021 (page 58/286)

Filter by domain

Filter by year

Filter by month

©  Las Vegas Lights FC

USA: Las Vegas Lights FC (football) installs mattresses at the edge of the pitch

Mattress Firm, an American mattress company, has activated its partnership with Las Vegas Lights FC (USL Championship, second division) and is installing mattresses on the edge of the pitch at Cashman Field (9,334 capacity, Las Vegas), announced the club on 06/10/2021. "Las Vegas Lights FC…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 231086
• Published on
©  L'equipe

Sorare (NFTs): L'Équipe to develop content to aid the development of the "Fantasy Football" game

L'Équipe, a French sports media group, and Sorare, a French startup that provides NFTs featuring football players, announced the signing of a partnership on 12/10/2021. "Since 2018, Sorare has been offering a 'Fantasy Football' game based on NFTs. In order to create a competitive team and…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 231067
• Published on
©  UEFA

UEFA: associations wishing to host Euro 2028 have until 23/03/2022 to express interest

UEFA national member associations interested in hosting Euro 2028 have until 23/03/2022 to express their interest. The designation of the host (or hosts) will take place in September 2023, according to the European body on 12/10/2021. UEFA did not mention FIFA's project for a biennial World…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Legal, Game - pitch, …
• Article # 231064
• Published on
©  Fulham FC

Sky Bet Championship: CRX Compression (training gear), official partner of Fulham FC for 2021-2023

CRX Compression, a Welsh company specialised in training and recovery compression garments, has become an official partner of Fulham FC (Sky Bet Championship) for two seasons (2021-2023), announced the club on 12/10/2021. CRX Compression has the status of "official partner", the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 231023
• Published on
©  Charlotte FC

MLS: Charlotte FC (expansion franchise) to recruit a player via a reality TV show

Charlotte FC, an expansion franchise that will join Major League Soccer starting in the 2022 season (see below), will recruit a player for its inaugural team through a reality TV show produced by Major League Soccer and US production company Metro-Goldwyn-Mayer Television (MGM), announced the club…
Domain(s): Clubs, Media
• Category(ies): Clubs, Game - pitch, Marketing - Communication, …
• Article # 231021
• Published on
©  Deltatre

Exclusive "A greater desire from rights owners to own the fan relationship directly" (J. Bradwell, Deltatre)

"What we've seen a lot this year is a greater desire from rights owners to own a relationship with the fan directly, and part of it I think has been accelerated because of the pandemic but this trend was happening anyway," said Jason Bradwell, senior director group marketing and communications at…
Domain(s): Media
• Category(ies): Marketing - Communication, Sponsors - Partners, Agencies, …
• Article # 230950
• Published on
©  Udinese Calcio

CIES: Udinese Calcio, European Top 5 club where expatriate players get the most game time in 2021-22

Udinese Calcio (Serie A TIM) is the club with the highest percentage of minutes played by expatriate players since the start of the 2021-22 season in the European Top 5 leagues, as of 30/09/2021, according to the CIES Football Observatory's "Weekly Post" published on 11/10/2021. With 88% of…
Domain(s): Clubs
• Category(ies): Game - pitch, Transfer Market
• Article # 230993
• Published on
©  UCI

esports/cycling: UCI to host second edition of the World Championships on Zwift on 26/02/2022

The second edition of the UCI Cycling Esports World Championships will be held on 26/02/2022 on Zwift, a global online training and competition platform for athletes, announced the International Cycling Union on 11/10/2021. "The next UCI Cycling Esports World Championships will move from…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Sponsors - Partners, …
• Article # 230965
• Published on