Archives 2021 (page 54/286)

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©  FFF

2021 Nations League finals: a cumulative live audience of 130 million viewers worldwide

The 2021 Nations League finals, played by France (1st), Spain (2nd), Italy (3rd) and Belgium (4th), from 06 to 10/10/2021 in Italy, posted "an estimated cumulative live audience of 130 million," announced UEFA on 18/10/2021. This figure is 30% higher than the first edition, won by Portugal (host…
Domain(s): Media
• Category(ies): Media Audiences, Authorities, Media, …
• Article # 231603
• Published on
©  UEFA

UEFA: Gazprom presents the Euro 2020 Goal of the Tournament in the form of an NFT to P. Schick (CZE)

Gazprom, a Russian energy supplier, has activated its partnership with UEFA and presented the Euro 2020 Goal of the Tournament in the form of an NFT to Czech striker Patrik Schick during a video conference organised on YouTube by UEFA on 15/10/2021. The digital asset was designed by Russian…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 231585
• Published on
©  OL Groupe

OL Groupe: commercial agreement with Live Nation (events) for the future arena's programming

OL Groupe, the holding company that owns Olympique Lyonnais (Ligue 1 Uber Eats), and Live Nation, an American entertainment organisation and promotion company, have signed a "15-year commercial agreement (with an exit option exercisable after the first ten years)" that will start with the delivery…
Domain(s): Clubs
• Category(ies): Ticketing, Investment - Shareholding, Marketing - Communication, …
• Article # 231574
• Published on
©  FC Girondins de Bordeaux

FC Girondins de Bordeaux: collectable shirt and dedicated collection for club's 140th anniversary

FC Girondins de Bordeaux (Ligue 1 Uber Eats) and its German equipment supplier adidas are marketing a collectable shirt, of which 1881 have been produced in reference to the year the club was founded, as well as a dedicated collection to celebrate its 140th anniversary, announced the French club…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 231569
• Published on
©  D.R.

Spain: Mediaset (free-TV) acquires rights to 5 Paris Saint-Germain Ligue 1 matches including OM-PSG

Mediaset España has acquired the broadcasting rights in Spain for five Paris Saint-Germain 2021-22 Ligue 1 Uber Eats matches "at its own discretion", from the Spanish agency Enjoy Television, announced the Spanish free-TV group on 15/10/2021. The first of these five matches will be the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media Audiences, Media
• Article # 231550
• Published on
©  Formula One Management

Formula 1: start of the 2022 season in Bahrain on 20/03, new Miami Grand Prix on 06-08/05/2022

Formula One Group has presented the 2022 Formula One Grand Prix calendar on 15/10/2021. A record 23 races are on the programme, with a new GP scheduled for Miami (Florida, USA) from 06 to 08/05/2021, the second race to be held in the United States in the 2022 season. The season will end in Abu…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 231539
• Published on
©  Telecom Italia

Italy: "DAZN's technical problems are rapidly being resolved" (L. Gubitosi, TIM)

"A distinction must be made between the technical and commercial elements. On the first point, it should be clarified that the network is holding up very well, while there are other technological aspects that require an inevitable period of adjustment, given the epochal transformation we are…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 231524
• Published on
©  Real Madrid CF

Real Madrid: Codere adapts its partnership and becomes a regional betting partner in Latin America

Codere, a Spanish sports betting operator, has extended its partnership with Real Madrid CF (LaLiga Santander) and become the club's regional partner in Latin America for five seasons (2021-2026), announced the bookmaker on 14/10/2021. The partnership covers the senior men's and women's teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 231511
• Published on
©  EPCR

Rowing: Vincent Gaillard (ex-EPCR), appointed executive director of the international federation

Vincent Gaillard has been appointed secretary general and executive director of World Rowing, the international rowing federation, as of January 2022, announced the body on 14/10/2021. He replaces Matt Smith, who has held the post since 1995. Rowing's international governing body is based in…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 231510
• Published on
©  The FA

Biennial World Cup project: IOC "concerned" and calls for "a wider consultation"

"The IOC supports the calls of stakeholders of football, international sports federations and major event organisers for a wider consultation, including with athletes' representatives, which has obviously not taken place," said the International Olympic Committee following its executive board…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners, Legal, …
• Article # 231497
• Published on