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Premier League: Sorare (NFTs/fantasy league), official partner of Liverpool FC from 2022-23

Sorare, a startup specialised in NFTs bearing the image of players, has expanded its partnership with Liverpool FC (Premier League) to become a global partner (third level) from 2022-23, announced the club on 22/09/2022. The two parties had entered into an initial licensing agreement in 2021…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 264993
• Published on 23/09/22 at 11:40

Exclusive Think Football 2022: "The World Cup, a cultural event for Uber Eats" (Arnaud Gouénard)

"We see the World Cup more as a cultural event than just a football competition. It is a moment during which all French people come together, a very special time in our country: 1998, 2018... the World Cup is a transgenerational moment. Every French person remembers the evening when France became…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 264927
• Published on 23/09/22 at 11:00

Australia/Football: Subway (fast food chain) obtains naming rights to the men's national teams

Subway, an American fast food chain, has acquired the naming rights to the Australian men's football teams, which will be known as the "Subway Socceroos (first team), Subway Olyroos (U23), Subway Young Socceroos (U20) and Subway Joeys (U17)" for a period of three years (2022-2025), announced…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 264918
• Published on 23/09/22 at 10:20

Stade Brestois 29: public consultation phase for the new stadium project from 10/10 to 20/11/2022

As part of its project for a new stadium, which will be known as the "Espace Froutven", Stade Brestois 29 (Ligue 1 Uber Eats) is launching a public consultation phase, which will take place from 10/10 to 20/11/2022, and whose objectives are "to inform and collect input from the public in order to…

Domain(s): Clubs
• Category(ies): Ticketing, Finance, Authorities, …
• Article # 264912
• Published on 23/09/22 at 09:40

France: "Ligue 1 broadcasting rights tender will be launched in autumn 2023" (Vincent Labrune, LFP)

"The call for tenders for the broadcasting rights to Ligue 1 (cycle from the 2024-25 season) will be launched in the autumn of 2023," announced Vincent Labrune, president of the LFP, at the first "Demain le Sport" conference organised by Radio France, France Télévisions and the L'Équipe group, in…

Domain(s): Clubs, Public Authorities & Regulations, Media
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 264901
• Published on 22/09/22 at 17:25

Italy/FIGC: ITA Airways (airline), official partner of the Italian Football Federation for 2022-2024

The Italian state-owned airline, ITA Airways, has become an official partner of the Federazione Italiana Giuoco Calcio (FIGC) "until 31/12/2024" in order to "develop and promote Italian sport around the world," announced the Italian Football Federation during a press conference at the Federal…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Merchandising - Licensing
• Article # 264881
• Published on 22/09/22 at 16:30

Think Football 2022: "The role of ultras in clubs" - 14:15 CET, at the FFF headquarters (04/10/2022)

"At the level of each professional club, there must be the involvement of the approved supporters' associations in the management of the clubs to define the orientations of these clubs and to define together, for example, the security conditions in stadiums as well as in relation to travel," said…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 264870
• Published on 22/09/22 at 15:30

Rugby: Sky Italia and Rai acquire rights to broadcast the 2023 World Cup in Italy

The pay-TV operator Sky Italia and Italian public broadcasting group Rai have acquired the broadcasting rights in Italy to the 2023 Rugby World Cup, announced the two groups on 21/09/2022. Sky Italia has also acquired the TV rights to the 2021 Women's Rugby World Cup (postponed to 2022), which…

Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 264831
• Published on 22/09/22 at 14:40

Paris 2024 Olympic Games: "multi-ticket" packs to be sold from 15/02/2023; registration required

The first tailor-made "multi-ticket" packs for the Paris 2024 Olympic Games will be sold on Wednesday 15/02/2023, announced the organisers on 20/09/2022. "A pack consists of three competition sessions. Those selected at random will be able to build their own pack. Registration will be open for…

Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Game - pitch, Legal, …
• Article # 264735
• Published on 22/09/22 at 14:00

Valencia CF: attendance at Mestalla Stadium up 20% thanks to data analysis

Valencia CF (LaLiga Santander) "was able to increase their match attendance by 20%" at the Mestalla (55,000 capacity) by sending a simple email to targeted fans using the American IT company Microsoft's "Dynamics 365" management tool, announced the club on 21/09/2022. "Valencia CF set up a…

Domain(s): Clubs
• Category(ies): Ticketing, Digital, Marketing - Communication, …
• Article # 264809
• Published on 22/09/22 at 12:30