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©  D.R.
The Metrics Factory: GP Explorer given visibility equivalent to a €20.6m media plan

The GP Explorer, a Formula 4 car race organised by Lucas "Squeezie" Hauchard and broadcast live on the content creator's Twitch channel on 08/10/2022, offered visibility equivalent to a €20.6m media plan (the equivalent of what a brand would have had to spend on advertising on social networks to…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Social Networks, …
• Article # 267203
• Published on 13/10/22 at 14:00
©  M6
France: M6 launches new pay streaming platform 6play Max

M6 has launched its new pay streaming platform 6play Max, in collaboration with its technology partner Bedrock (a company specialised in the development of streaming platforms, co-owned by M6 and RTL Group), announced the French free-TV group on 11/10/2022. "In addition to enjoying an ad-free…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 267296
• Published on 13/10/22 at 12:30
©  LFP
France: Mon Petit Gazon (fantasy football) signs a "strategic agreement" with the LFP

Mon Petit Gazon, a French fantasy football game, has entered into a "strategic agreement" and will "join the digital ecosystem" of the Ligue de Football Professionnel from 2022-23, announced the body on 12/10/2022. "This agreement is part of a threefold ambition: to accompany the digitalisation…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 267300
• Published on 13/10/22 at 11:40
©  Roblox
Web3: "FIFA World" - FIFA's first metaverse platform, launched in collaboration with Roblox

FIFA has teamed up with Roblox, an online multiplayer video game platform with 43.2 million users connected daily, to launch "FIFA World", the world governing body's first metaverse platform, announced FIFA on 12/10/2022. FIFA World is a virtual environment where users with their avatars can…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 267304
• Published on 13/10/22 at 11:00
©  Webedia
France: Webedia launches "Webedia3" a structure dedicated to Web3 (NFTs, metaverse, etc.)

Webedia, a French group specialised in online leisure and entertainment, has presented "Webedia3", a new entity with an international dimension dedicated to Web3 activities, which aims to "become the leader in Web3 entertainment, accessible to as many people as possible, from the general public to…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 267193
• Published on 13/10/22 at 10:20
©  Premier League
Premier League: £3.6m in additional funding for the 72 National League clubs

The Premier League will provide an additional £3.6m (€4.1m) in funding for the 72 National League clubs (National League, fifth division, National League North and National League South, sixth division), on top of the £9m (€10.2m) already provided for the next three years, for a total of £12.6m…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 267279
• Published on 13/10/22 at 09:40
©  AFC Ajax
2022-23 Champions League: head-to-head SSC Napoli - AFC Ajax, Wednesday 12/10/2022

Since the start of the 2022-23 season, AFC Ajax (Eredivisie) have been playing with a team with an average age of 26.5 years, according to a study by the CIES Football Observatory published on 26/09/2022, which is one month younger than the one fielded by SSC Napoli (Serie A TIM), as the two clubs…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 267237
• Published on 12/10/22 at 18:15
©  DFB
Women's Bundesliga: 2023-2027 TV rights sold to 5 broadcasters in Germany for €5.17m/per year

The telecommunications operator Deutsche Telekom, the OTT platform DAZN, the German public broadcasting groups ARD and ZDF and the German pay and free-TV group Sport1 have acquired the broadcasting rights, in Germany, to the Flyeralarm Frauen-Bundesliga for four seasons over the 2023-2027 cycle…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media, Essentials Media
• Article # 267241
• Published on 12/10/22 at 17:50
©  FIFA
Qatar 2022: FIFA & AB InBev (beer) launch fan zones in 6 cities on the sidelines of the tournament

The Belgian brewery group AB InBev and FIFA are organising "FIFA Fan Festivals" for fans in six cities around the world during the 2022 World Cup: Dubai (UAE), London (ENG), Mexico City (MEX), Rio de Janeiro (BRA), São Paulo (BRA) and Seoul (KOR), announced the world body on 11/10/2022. "All…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 267210
• Published on 12/10/22 at 17:35
©  CBRE
LFP: new headquarters in Paris (FRA) to be completed by the first quarter of 2024

A 3,560 m² building, located at 34-36 boulevard de Courcelles (Paris, FRA), which is undergoing a major renovation with delivery scheduled for the first quarter of 2024, is how CBRE, "the world's largest commercial real estate investment and services company", describes the future headquarters of…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal, Marketing - Communication, …
• Article # 267232
• Published on 12/10/22 at 17:00