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©  Chelsea FC
Premier League: WhaleFin (crypto) expected to end sleeve sponsorship deal with Chelsea FC (press)

WhaleFin, a cryptocurrency trading platform owned by Amber Group (SGP), is expected to abandon its sleeve sponsorship deal with Chelsea FC (Premier League), according to press reports on 09/12/2022. The deal is valued at £20m (€23.3m) per season, making it the most lucrative sleeve sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 273736
• Published on 12/12/22 at 17:00
©  World Aquatics
Swimming: International Federation (FINA) changes name to "World Aquatics" & adopts new logo

The International Swimming Federation has changed its name to "World Aquatics" and is evolving its brand identity, announced the body at an extraordinary congress held in Melbourne (AUS) on 12/12/2022. The Federation is also abandoning the initials of its name "FINA" (Fédération Internationale de…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 273708
• Published on 12/12/22 at 16:20
©  Manchester City
2022-23 Barclays Women's Super League: an average of 6,000 spectators/day, +200% vs December 2021

"We are currently averaging almost 6,000 fans a week in the Barclays Women's Super League (2022-23) as we go into the final league fixtures of 2022 - which is up over 200% on this time last year," said Kelly Simmons, director of the women's professional game at The Football Association (The FA)…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Marketing - Communication, …
• Article # 273698
• Published on 12/12/22 at 15:30
©  KNVB
Qatar 2022: AFC Ajax (Eredivisie), the club that has produced the most World Cup players

AFC Ajax (Eredivisie) is the club that has trained the most players participating in the 2022 World Cup in Qatar, with 11 players staying at the club for at least three years between their 15th and 21st birthdays, according to a study by the CIES Football Observatory published on…
Domain(s): Clubs
• Category(ies): Authorities, Game - pitch, Transfer Market
• Article # 273691
• Published on 12/12/22 at 14:40
©  DFL
2023-24 Bundesliga: season to begin on 18/08/2023, final matchday (34) on 18/05/2024

The 2023-24 Bundesliga season will begin on 18/08/2023 (Matchday 1) and end with Matchday 34, the final matchday, on 18/05/2024, announced the DFB on 09/12/2022. Among the main dates to remember during the 2023-24 season: • Matchday 16 will be the only midweek matches of the season on 19 and…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Marketing - Communication
• Article # 273690
• Published on 12/12/22 at 14:00
©  Association Addictions France
Qatar 2022: Budweiser (beer), sponsor of FIFA, sanctioned in France for illegal advertising

Budweiser, an American beer brand owned by Belgian brewer AB InBev, has been ordered to withdraw its "Buuuuud" campaign launched for the 2022 World Cup from the public space following a decision by the French courts, announced Addictions France, the association behind the referral, on 09/12/2022…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 273663
• Published on 12/12/22 at 12:50
©  TF1
Qatar 2022: 17.72 million viewers for England - France on TF1 (FRA), 19.4 million on ITV (UK)

England - France (1-2), quarter-final of the 2022 World Cup, drew an average of 17.72 million viewers with a peak audience of 20.1 million on the French private free-TV channel TF1, on Saturday 10/12/2022 (kick-off at 20:00 CET), according to data from the audience measurement institute…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 273641
• Published on 12/12/22 at 11:40
©  FIFA
Qatar 2022: adidas & FIFA present "Al Hilm" the World Cup ball to be used from the semi-finals

adidas and FIFA have presented "Al Hilm", the official ball for the final matches of the 2022 World Cup in Qatar, on 12/12/2022. The ball will be used for the semi-finals (12 and 13/11), the match for third place (17/11) and the final (18/11). "Al Hilm, which translates as 'The Dream' in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 273631
• Published on 12/12/22 at 11:00
©  OL Groupe
OL Groupe: closing of the sale to Eagle Football Holdings (USA) scheduled for 19/12/2022

"Eagle Football Holdings LLC and its financing sources, as well as the sellers (Pathé, IDG Capital, Holnest) and OL Groupe, are now ready to launch the closing process. Taking into account mechanical delays inherent to this type of process, such closing should take place on 19/12/2022," announced…
Domain(s): Clubs
• Category(ies): Authorities, Finance, Investment - Shareholding, …
• Article # 273628
• Published on 12/12/22 at 10:20
©  News Tank
Paris Saint-Germain: "We expect more than 300,000 Stadium Tour visitors in 2022-23" (Nicolas Arndt)

"We expect to welcome more than 300,000 spectators to the Parc des Princes (Paris, FRA) as part of the Stadium Tour over the 180 dates it will be open in 2022-23," said Nicolas Arndt, ticketing, hospitality and non-match events director at Paris Saint-Germain (Ligue 1 Uber Eats), to News Tank…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 273605
• Published on 12/12/22 at 09:40