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MLS: Leidos becomes shirt sponsor of DC United, Corona ends shirt sponsorship with Chivas USA

Leidos, a government consulting agency, has become the main shirt sponsor of DC United (MLS, USA-CAN) on 24/02/2014. Leidos, which has its headquarters very close to Washington, D.C. in Reston, Virginia, replaces Volkswagen on the DC United shirt.Volkswagen was the shirt sponsor of the capital…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 15280
• Published on 28/02/14 at 19:24
©  Bayern
Bayern Munich promotes the instant messaging service of Samsung

Bayern Munich (Bundesliga) signed a new agreement with the South Korean electronics company Samsung to participate in promoting the instant messaging service ChatON, announced the club on 21/02/2014. Fans of the German club were able to submit questions on 24/02/2014 to Bayern Munich midfielder…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 15438
• Published on 28/02/14 at 15:20
©  URBSFA
Burrda Sport presents Belgian uniform for the 2014 World Cup

The Qatari sporting goods supplier Burrda Sport presented the shirt for the Belgian national team for the 2014 World Cup on 27/02/2014.The brand unveiled three shirts in the national colors, one red, one black and one "third shirt" in yellow, priced commercially at €75. This is the first time a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 15419
• Published on 28/02/14 at 12:05
©  Allianz
Allianz capital injection into Bayern Munich: "We invest in our brand" (Joe Gross, Allianz)

"We believe it is a good deal. We invest in our brand and in the development of the company in Germany and abroad," said Joseph Kumar Gross, marketing manager of the Allianz Group to the German financial website Börse Online on 17/02/2014. The German insurance company, who has had naming rights to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 15385
• Published on 28/02/14 at 11:30
©  D.R.
Liga: Qatar Airways unveils Boeing 777 in the colours of FC Barcelona

The Qatar Airways airline, a major partner of FC Barcelona (Liga BBVA), unveiled a Boeing 777 in the club's colours on 25/02/2014.The aircraft was announced at the launch of the partnership between the club and Qatar Airways in July 2013. The design reveals the Barça flag on the fuselage of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15372
• Published on 27/02/14 at 15:10
©  D.R.
Brazil 2014: Exclusive Adidas 2014 World Cup t-shirt designs accused of inciting "sex tourism"

The German brand Adidas announced the withdrawal of the sales of two t-shirt designs launched in the United States for the 2014 World Cup on 25/02/2014. They have been accused by the Brazilian authorities as encouraging "sex tourism."On one design, the image of a heart that accompanies the slogan…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 15365
• Published on 27/02/14 at 14:19
©  Fantex
NFL: Vernon Davis (49ers) will become the first athlete on the stock market

San Francisco 49ers (NFL, National Football League, League of American Football League) player Vernon Davis will become the first athlete listed on the stock market, announced Fantex Holdings, which launched the sale of 421,000 shares in the player at $10 each (about €7.3) on 01/30/2014. Vernon…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Legal, Social Responsibility
• Article # 15358
• Published on 27/02/14 at 13:29
©  Wembley Stadium
England telecommunications group EE now major partner of Wembley Stadium until 2020

The English telecommunications company EE became the major partner of Wembley Stadium (90,000 seats) in London on 26/02/2014. The six-year contract between the two parties will continue until 2020. The partnership will officially start at the finals of the Capital One Cup between Manchester City…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Authorities, …
• Article # 15363
• Published on 27/02/14 at 12:59
©  iON
Premier League: iON, manufacturer of portable cameras, partner of Manchester City until 2017

iON, the U.S. manufacturer of portable HD cameras, has become a partner of Manchester City (Premier League), announced the club on 25/02/2014. The brand is under contract until the end of the 2016-17 season. iON will provide the club with cameras. Most notably, it will install several models…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15303
• Published on 26/02/14 at 12:32
©  PMU
PMU organises a Facebook contest that allows fans to challenge the French national team in foosball

The sports betting operator PMU, sponsor of the FFF (French Football Federation), is organising a Facebook contest that will allow fans to challenge the French national team in foosball, the company announced on 25/02/2014. For the friendly match between France and the Netherlands (05/03/2014 at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15307
• Published on 26/02/14 at 11:42