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©  Stockhorn Arena
Switzerland: cable car company Stockhorn acquires the naming rights to the stadium of FC Thun

Stockhornbahn AG, the company that operates the Stockhorn cable car, acquired the naming rights to the stadium of FC Thun (Canton of Berne, Switzerland) on 22/02/2014. The stadium opened in July 2011 and was known as the Arena Thun. It now becomes the Stockhorn Arena. It has a capacity of 9,500…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 15269
• Published on 25/02/14 at 17:31
Netherlands: Warrior will equip NEC Nijmegen from 2014-15

The American brand Warrior will become the official kit and equipment supplier of NEC Nijmegen (Netherlands, Eredivisie) from 01/07/2014, the club announced on 24/02/2014. Warrior replaces the German brand Jako. Nijmegen is the first Dutch professional sports club to be equipped by Warrior. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 15264
• Published on 25/02/14 at 16:31
Ping An Insurance becomes title sponsor of the Chinese first division for 2014-2018

Ping An Insurance, a Chinese company specialising in banking and insurance, became the title sponsor of the Chinese Super League (Chinese first division) for the period of 2014-2018, announced IMG Worldwide, an American marketing and media rights management company and strategic partner of Super…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 15260
• Published on 25/02/14 at 15:47
©  Dr Pepper Dallas Cup
USA: Adidas partner of the 35th edition of Dr Pepper Dallas Cup youth tournament (U13-U19)

The German sporting goods supplier Adidas agreed to a multi-year sponsorship partnership with the Dr Pepper Dallas Cup (USA), an international youth football tournament, on 21/02/2014. The tournament, which will be held from 13/04 to 20/04/2014, will see Adidas become the official match ball…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 15202
• Published on 25/02/14 at 14:16
©  Bayer Leverkusen
Germany: auto manufacturer Opel extends its contract with Bayer Leverkusen until 2015-16

German auto manufacturer Opel has extended its partnership with Bayer Leverkusen (Bundesliga), announced the club on 20/02/2014. Opel, which has sponsored Bayer Leverkusen since August 2012, is now contracted with the club until the end of the 2015-16 season.Opel gets visibility on the advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15250
• Published on 25/02/14 at 12:03
©  D.R.
Bundesliga: Italian brand Lotto Sport replaces Puma as sponsor of Hoffenheim from 2014-15

The Italian brand Lotto Sport will replace the German brand Puma as the official kit supplier of TSG Hoffenheim 1899 (Bundesliga), announced the club on 18/02/2014. The contract will commence in June 2014 and expire at the end of the 2018-19 season.Puma has been under contract with Hoffenheim…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 15206
• Published on 24/02/14 at 16:45
Imad Benmoussa becomes president of Coca-Cola in France

Moroccan Imad Benmoussa was appointed president of the French subsidiary of Coca-Cola, announced the brand on 07/02/2014. He takes over from Véronique Bourez, who is now vice-president of the Europe and Eurasia division of McDonald's for the Coca-Cola Company. Imad Benmoussa will aim to continue…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Merchandising - Licensing
• Article # 15183
• Published on 24/02/14 at 10:59
©  Budweiser
Budweiser launches advertising campaign "Rise As One" for the 2014 World Cup

The American beer brand Budweiser, official partner of FIFA (Federation Internationale de Football Association), launched an advertising campaign titled "Rise as One" for the 2014 World Cup on 20/02/2014. The campaign will be rolled out via TV commercials, billboards and print media campaigns. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 15153
• Published on 21/02/14 at 18:59
Adidas extends with UEFA for Euro 2016 and World Cup 2018 qualifiers

Adidas extended its partnership with UEFA (Union of European Football Associations) for Euro 2016 and the 2018 World Cup qualifiers on 21/02/2014. The agreement will begin during the 2014-2017 period. Adidas will provide the ball for Euro 2016 qualification matches. The German supplier will be an…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 15152
• Published on 21/02/14 at 17:59
©  SC Freiburg
Bundesliga: automobile company Opel continues with SC Freiburg until 2015-16

The German automobile company Opel extended its partnership with SC Freiburg (Bundesliga) for at least two more seasons, announced the club on 20/02/2014. The company has sponsored the club since the 2011-12 season. The extension of the agreement was negotiated by the sports media and marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15141
• Published on 21/02/14 at 14:06