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©  Adidas
Striker Diego Costa (Atlético Madrid) becomes ambassador of Adidas

Brazilian-born and naturalised Spanish striker Diego Costa (Atletico Madrid) became an ambassador for German sports equipment brand Adidas on 05/02/2014. The player, born on 07/10/1988, has played twice for Brazil (friendly matches) but decided to play for the Spanish national team in October…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 14483
• Published on 07/02/14 at 11:30
©  D.R.
Neymar affair: Brazilian companies could break sponsorship negotiations

Several Brazilian companies could have broken negotiations with Neymar (FC Barcelona) regarding sponsorship contracts, announced the Spanish daily Marca, on 05/02/2014. The controversy surrounding the conditions of the transfer of the Brazilian player from FC Santos (Brazilian Serie A) to FC…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 14470
• Published on 07/02/14 at 10:39
© adidas
Champions League: Adidas presents the ball for the 2014 final via its platform Gamedayplus

The sports equipment company Adidas presented the ball for the final of the Champions League, via a video, on 03/02/2014. The colours, blue and orange, were chosen in relation with Lisbon, the city where the final of the competition will be held on 24/05/2014: blue represents the sea and the sky…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 14458
• Published on 06/02/14 at 16:59
©  Everton FC
Premier League: Umbro to equip Everton from 2014-15 to 2018-19

Umbro will become the official kit and equipment supplier of Everton (Premier League) from the 2014-15 season, announced the Liverpool-based club on 04/02/2014. The five-year partnership will expire at the end of the 2018-19 season. The new Everton kit should be presented on 01/06/2014. Umbro…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 14392
• Published on 05/02/14 at 15:30
©  D.R.
Bundesliga: Hypo Vereinsbank continues contract with David Alaba (Bayern Munich) until 2016

David Alaba, Austrian defender of Bayern Munich (Bundesliga), extended his contract as an ambassador of the German bank Hypo Vereinsbank until 2016, on 03/02/2014. David Alaba has been associated with the bank since May 2013. Hypo Vereinsbank is a subsidiary of the Italian group Unicredit. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14373
• Published on 04/02/14 at 18:59
©  D.R.
Premier League: Manchester United negotiate their 2015-16 contract with several equipment companies

German sports equipment companies Adidas and Puma and the American company Warrior are negotiating to become the official supplier of Manchester United (Premier League) from 2015-16, announced the British newspapers The Times and The Guardian on the 29/01/2014.Nike, which has supplied the English…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 14284
• Published on 03/02/14 at 15:42
©  Puma
Brazilian Dante (Bayern Munich) continues with Puma until 2015-16

Bayern Munich defender Dante Bonfim Costa Santos (Brazil international, 10 caps, 2 goals) extended his contract with Puma on the 24/01/2014. Dante will be an official ambassador of the German brand until the end of the 2015-16 season. The thirty year-old player has been contracted with Puma since…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 14282
• Published on 03/02/14 at 15:00
©  FFF
Sponsorship: "The image survey clause will not be present in FFF's future contracts" (Noël Le Graët)

The clause in FFF's contracts, that allowed sponsors to change their contributions based on image surveys conducted by the Kantar Sport agency, "will not be present in future FFF's contracts," said Noël Le Graët, the president of the FFF (French Football Federation), to NTF on 21/01/2014. "We are…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 13849
• Published on 03/02/14 at 12:34