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©  D.R.
Bundesliga: 15 out of 18 stadiums have name sponsors for 2014-15

15 out of the 18 Bundesliga stadiums (83%) have a name sponsors for the 2014-15 season, which started on 22/08/2014 (Bayern Munich - VfL Wolfsburg, 2-1). Germany is the top European country in stadium-naming contracts.SV Werder Bremen (Weser Stadion), Borussia Mönchengladbach (Borussia Park) and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Essentials Sponsors & Partners
• Article # 24120
• Published on 26/08/14 at 17:36
©  Doug Scott
IMG and WME: Doug Scott appointed executive vice-president of marketing and brand solutions

Doug Scott (USA) was appointed executive vice-president of marketing and brand solutions of the marketing and media rights agency IMG and of the artist representation agency WME (William Morris Endeavor Entertainment), the two organisations announced on 19/08/2014.Since 2006, Doug Scott had been…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 24093
• Published on 26/08/14 at 12:19
©  BVB
Bundesliga: Grundig (electronics) becomes sponsor of Borussia Dortmund for 2014-15

Grundig, a German manufacturer of electronics, has become the sponsor of Borussia Dortmund (Bundesliga) in 2014-15, the club announced on 24/08/2014.The Signal Iduna Park (capacity 80,700) will be equipped with Grundig television sets (in the hospitality and reception areas). The company will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24087
• Published on 26/08/14 at 11:40
©  D.R.
MLS: Bimbo (food production) extends shirt sponsorship contract with Philadelphia Union through 2019

Bimbo, a Mexican food company that specialises in bakery products, has extended its contract as shirt sponsor of Philadelphia Union (MLS, the North American football league) through 2019, the franchise announced on 20/08/2014. The contract was initially scheduled to end in 2014.The contract is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24071
• Published on 25/08/14 at 18:29
©  Witters
Bundesliga: Canton of Grisons (CHE) tourism bureau to sponsor Hamburger SV through 2015-16

The Canton of Grisons (SUI) tourism bureau has become the sponsor of Hamburger SV (Bundesliga) through 2015-16, the club announced on 21/08/2014. Sportfive Germany, the exclusive marketing company of the HSV, helped negotiate the agreement.This region in souteastern Switzerland will host the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24039
• Published on 25/08/14 at 16:59
©  Liverpool FC
Premier League: Barbados Tourism Authority partners with Liverpool through 2015-16

The Barbados Tourism Authority has partnered with Liverpool FC (Premier League) through 2015-16, the club announced on 21/08/2014. A promotional activity to promote the tourist destination will be set up at Anfield's Family Park (capacity 45,500) before the match versus Aston Villa (4th matchday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24058
• Published on 25/08/14 at 15:34
Premier League: MTN Cameroon (telecommunications) regional sponsor of Manchester City in 2014-15

The Cameroonian subsidiary of the South-African telecommunications group MTN has become the regional partner of Manchester City (Premier League) in 2014-15, the 2013-14 Premier League champion announced on 22/08/2014.MTN will use the image rights of the club and of its players for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24053
• Published on 25/08/14 at 15:07
©  FC Bayern
Bundesliga: Logistics company DHL extends partnership with Bayern Munich through 2019-20

DHL, the German logistics company, has extended its partnership with FC Bayern Munich (Bundesliga) through 2019-20, the club announced on 21/08/2014. DHL will take advantage of the partnership through commercials using images of the club and its players, and will provide shipping services for FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24020
• Published on 25/08/14 at 11:17
©  Crystal Palace
Premier League: William Hill to become official betting operator of Crystal Palace in 2014-15

The British company William Hill has become the official betting operator of Crystal Palace (Premier League), the club announced on 20/08/2014.The operator, which is headquartered in Gibraltar and owns 2,430 licensed betting offices in the UK, will be displayed on LED advertising during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23992
• Published on 22/08/14 at 16:59
©  BVB
Bundesliga: Signal Iduna extends naming contract with Borussia Dortmund stadium through 2025-26

Signal Iduna, a German company that specialises in insurance and financial services, has extended its naming contract with Borussia Dortmund's (Bundesliga) stadium (capacity 80,700) through 2025-26, the club announced on 21/08/2014.Signal Iduna holds the naming rights of the stadium (formerly…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23979
• Published on 22/08/14 at 14:01