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©  D.R.
Serie A: Intesa SanPaolo (bank) and Tiscali (internet provider) on Cagliari shirt for 2014-15

Italian bank Intesa SanPaolo and Internet provider Tiscali will appear on the Cagliari Calcio (Serie A) shirt for the 2014-15 season, the club announced on 05/08/2014. Intesa SanPaolo's logo will be on the back of the shirt. Tiscali, based in Cagliari, will be on the chest of the shirt of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23456
• Published on 07/08/14 at 12:52
Netherlands: Burger King extends its official partnership with the Eredivisie through 2016-17

The American fast food chain Burger King extended its contract as official partner of the Eredivisie, the Dutch first division, through the end of the 2016-17 season, on 05/08/2014.Burger King has been an official sponsor of the Dutch league since 2011-12. The restaurant chain will activate its…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 23433
• Published on 06/08/14 at 17:50
©  EA Sports
Video games: With EA Access, Electronic Arts offers on-demand games for €3.99 per month

On 29/07/2014, the video game producer Electronics Arts launched EA Access, a platform that provides access on the Xbox One console to the video games produced by Electronic Arts via internet for a monthly fee of €3.99 or an annual subscription of €24.99. This service was built in collaboration…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 23417
• Published on 06/08/14 at 15:38
©  LFP
Spain: Sportium becomes the official betting operator of Liga BBVA and Liga Adelante in 2014-15

Sportium has become the official betting operator of Liga BBVA and Liga Adelante, the first and second Spanish divisions, in 2014-15, the Spanish LFP (professional football league) announced on 04/08/2014.Sportium will feature on the pitch-side advertising of the different stadiums in the two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 23418
• Published on 06/08/14 at 14:56
©  Kaiserslautern
2.Bundesliga: Paysafecard (online payments) becomes 2014-15 shirt sponsor of 1.FC Kaiserslautern

Paysafecard, an Austrian company providing online prepaid payment cards, will be the shirt sponsor of 1.FC Kaiserslautern (2.Bundesliga) for the 2014-15 season, the club announced on 04/08/2014.The contract is worth an estimated €1.6m for the 2014-15 season. The partnership also includes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23395
• Published on 06/08/14 at 12:14
©  24option.com
Serie A: Broker website 24option.com to partner with Juventus Turin through 2015-16

24option.com, an online binary options broker, has partnered with Juventus Turin (champions of Serie A in 2013-14) through 2015-16, the club announced on 01/08/2014.24option.com will be Juventus' official broker at the international level. The company can use the club's marketing rights for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23377
• Published on 05/08/14 at 14:46
Chris Liddell appointed CFO of IMG and WME

Chris Liddel (USA) was appointed CFO of the marketing and media rights agency IMG and of the artist representation agency WME (William Morris Endeavor Entertainment), the two organisations announced on 30/07/2014.IMG was purchased by WME for $2.3bn (approximately €1.7bn) on 18/12/2013.Chris…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance
• Article # 23321
• Published on 04/08/14 at 19:20
©  Adidas
Adidas: Turnover up 2% to €3.465bn for second quarter 2014 (net profit down %16)

Adidas' turnover was up 2% to €3.465bn in the second quarter of 2014, the company announced on 31/07/2014. The group's operating profit decreased by 12.7% to €220m and its net income attributable to shareholders also decreased by 16.3% to €144m. The German group had announced a turnover of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 23272
• Published on 04/08/14 at 10:25
©  EA Sports
Serie A: Video game maker EA Sports gets rights of the Italian league for FIFA 15

The video game editor EA Sports acquired the rights for the Serie A out of a partnership with Lega Serie A (Italian professional league that manages the first Italian division) on 24/07/2014. The company, based in Vancouver (Canada), will have exclusive use of the first Italian division for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 23219
• Published on 01/08/14 at 18:25
©  Juventus
Serie A: Fiat, via Jeep brand, extends with Juventus for €17m per year through 2020-21

The Italian automaker Fiat, via its Jeep brand, has extended its contract as the shirt sponsor of Juventus (2013-14 Serie A champions) through the end of the 2020-21 season for €17m annually, the club announced on 31/07/2014. Jeep has been Juventus' shirt sponsor since the 2012-13 season. The new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23290
• Published on 01/08/14 at 11:38