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©  FC Bayern
Bundesliga: Software company SAP becomes partner of Bayern Munich through 2016-17

SAP, German manufacturer of computer software, has becomes the second-level partner of FC Bayern Munich (Bundesliga) through 2016-17, the club announced on 19/08/2014.SAP will provide services for statistical data processing to Bayern Munich's technical staff. The SAP Match Insight software is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23841
• Published on 20/08/14 at 10:28
©  D.R.
Bundesliga: Black Forest regional tourism office to get naming rights for SC Freiburg stadium

The Black Forest regional tourism office will obtain the naming rights for the stadium of SC Freiburg (Bundesliga) for the 2014-15 season. The decision must be approved by the Freibourg city council in October 2014.The stadium (capacity 24,000), will be named Schwarzwald Stadion (Black Forest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 23823
• Published on 19/08/14 at 18:13
©  Aston Villa
Premier League: Andalucía region, official tourist destination of Aston Villa in 2014-15

The Andalucía region has become Aston Villa's (Premier League) official tourist destination partner for the 2014-15 season, the Birmingham club announced on 14/08/2014.The tourism brand of the "Andalucía" region will be displayed on LED advertising in Villa Park (capacity 42,700). Promotional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23790
• Published on 19/08/14 at 11:50
©  CBF
Chevrolet replaces Volkswagen as partner of Brazilian federation through 2019

The American automaker Chevrolet has replaced Volkswagen as a partner of the CBF (Brazilian Football Confederation) and the new sponsorship will go through 2019, the CBF announced on 15/08/2014. The Chevrolet logo will be on the training shorts of Brazilian players and on the LED advertising and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23782
• Published on 19/08/14 at 09:43
©  D.R.
Ligue 1: Fedcom (sale of raw materials) extends as shirt sponsor of AS Monaco in 2014-15

Fedcom, Russian company that sells raw materials (sulphur, fertilisers, cereals), extends its partnership as shirt sponsor of AS Monaco (Ligue 1) for the 2014-15 season, the club announced on 08/08/2014.The company has sponsored the club since 1999. Fedcom will be displayed on LED advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23764
• Published on 18/08/14 at 17:33
©  Everton
Premier League: Coral becomes official betting operator of Everton in Europe through 2015-16

The British betting operator Coral has become the official partner of Everton (Premier League) in Europe through the end of the 2015-16 season, the club announced on 15/08/2014. The betting operator will have stadium LED advertising and image rights of the club and its players for its marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23759
• Published on 18/08/14 at 15:50
©  D.R.
Premier League: Indesit (household appliances) extends with Arsenal through 2016-17

Indesit, Italian manufacturer of household appliances, extended its partnership with Arsenal (Premier League) through 2016-17, the club announced on 13/08/2014.The company, a club partner since 2011, will continue to be displayed on LED advertising in the Emirates Stadium (capacity 60,000). It…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23734
• Published on 18/08/14 at 15:35
Premier League: Clubs will use data from Football Manager video game to recruit

Sports Interactive, creator of the video game series Football Manager, signed a partnership on 11/08/2014 with Prozone Sports, a media analysis platform used by football clubs for biographical data on players from Premier League clubs. The biographies, contracts and positions on the pitch that…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 23719
• Published on 18/08/14 at 12:30
©  D.R.
Bundesliga: EA Sports acquires rights of German league through 2017-18

The video game producer EA Sports extended its partnership with DFL Sports Enterprises, commercial subsidiary of the Bundesliga, to use the rights of the German league in the FIFA franchise through 2017-18, on 11/08/2014.The company, headquartered in Vancouver (Canada), holds the exclusive rights…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 23720
• Published on 18/08/14 at 11:31
©  Adidas
Adidas replaces Burrda Sports as official kit supplier of the Belgian national team through 2020

The German brand Adidas has become the official kit supplier of the Belgian national team, announced the brand on 14/08/2014. The contract will last through 2020. Adidas already supplied Belgium from 1974 to 1980, and from 1986 to 1990.Adidas will replace the Qatari sports brand Burrda Sport…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 23710
• Published on 14/08/14 at 19:44