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©  Manchester United
Premier League: Spanish Abengoa group (energy) becomes a partner of Manchester United in 2014-15

The Abengoa group, a Spanish producer and distributor of energy, has partnered with Manchester United (Barclays Premier League) for the 2014-15 season, the club announced on 29/09/2014. This global partnership will enable Abengoa to communicate technology solutions for sustainable development. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25833
• Published on 30/09/14 at 18:56
©  D.R.
Bundesliga: Black Forest tourist office gets the stadium naming rights in Freiburg until 2019

Schwarzwald Tourismus GmbH (the Black Forest Tourist Office) has officially acquired the stadium naming rights to the stadium of SC Freiburg (Bundesliga) until the end of the 2018-19 season, announced the tourism company on 25/09/2014.The 24,000-seater stadium will be called Schwarzwald Stadion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 25817
• Published on 30/09/14 at 17:57
©  LAZARO DELA PENYA
Liga BBVA: EA Sports extends its partnership with Valencia CF to promote the FIFA 15 game

The video game maker EA Sports extended its partnership with Valencia CF (Liga BBVA) to promote the FIFA 15 game, the club announced on 25/09/2014. The new contract will expire at the end of the 2016-17 season. EA Sports has set up a game-play area in a box at the Mestalla stadium (capacity…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 25807
• Published on 30/09/14 at 14:20
©  D.R.
Premier League: Turkish Airlines in talks to become shirt sponsor of Chelsea in 2015-16

"A meeting between the authorities of Turkish Airlines and Chelsea FC (Barclays Premier League) has been held in Turkey, for the introduction of both companies. Both parties have negotiated on that issue [of shirt sponsorship] and are still continuing their contact," said Ali Genc, vice president…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25799
• Published on 30/09/14 at 13:20
Premier League: Free Bets (betting comparison) partners with West Bromwich Albion until 2016

Free Bets, a website dedicated to the comparison of online betting websites, has partnered with West Bromwich Albion FC (Barclays Premier League) until the end of the 2015-16 season, the club announced on 28/09/2014. Free Bets receives naming rights to the east tribune of the Hawthorns stadium…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 25790
• Published on 30/09/14 at 11:05
©  AC Cesena
Serie A: Orogel (frozen food) acquires the stadium naming rights of AC Cesena until 2024

Orogel, an Italian manufacturer of frozen foods, has acquired the stadium naming rights of AC Cesena (Serie A TIM), and christened the Orogel Stadium (capacity 23,800) for the match against AC Milan (1-1, Matchday 5 of the Serie A TIM), on 28/09/2014.Orogel gets naming rights for ten seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 25741
• Published on 29/09/14 at 15:45
©  LFP
Spain: Chinese group Huawei extends its partnership with the LFP for 2014-15

Huawei, the Chinese information technology and communications group, extended its partnership with the LFP (Spanish Professional Football League) for the 2014-15 season, announced the league on 27/09/2014. The agreement includes a marketing campaign targeting three markets: Latin America, the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 25733
• Published on 29/09/14 at 14:11
Eredivisie: Radio 538 becomes a media partner of the Dutch league until 2016-17

Radio 538 has become a media partner of the Eredivisie (Dutch first division) until the end of the 2016-17 season, the Dutch league announced on 22/09/2014. Radio 538 will have visibility on the media communications of the Eredivisie, and launch various marketing campaigns to its listeners. The…
Domain(s): Media, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 25724
• Published on 29/09/14 at 12:30
©  D.R.
Serie A: Volkswagen becomes an official partner of ACF Fiorentina for 2014-15

German carmaker Volkswagen became an official partner of ACF Fiorentina (Serie A TIM) for the 2014-15 season, the club announced on 25/09/2014. Volkswagen will be present on the advertising boards during matches at the Artemio Franchi stadium (capacity 47,300) and will use the club's image in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25709
• Published on 29/09/14 at 10:59
©  D.R.
Premier League: Dashing (hygiene products) becomes regional partner of Manchester City until 2016

Dashing, the Malaysian brand of personal care products, has become a regional partner of Manchester City FC (Barclays Premier League) for two seasons (2014-15 and 2015-16), announced the club on 24/09/2014. Dashing receives marketing rights of the club and can use images of Manchester City for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25690
• Published on 26/09/14 at 19:48