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©  D.R.
Premier League: Nivea Men becomes a partner of Liverpool FC for several seasons

Nivea Men, the body-care products brand which is owned by the German group Beiersdorf has become an official partner of Liverpool FC (Barclays Premier League) announced the club on 12/02/2015. The contract covers, at a minimum, the period up to the end of the 2016-17 season. To launch the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34050
• Published on 13/02/15 at 16:15
©  FCB
Liga BBVA: Maurice Lacroix, a partner of FC Barcelona, shows the time at the Camp Nou

The Swiss watchmaker Maurice Lacroix, who have been partners of FC Barcelona (Liga BBVA) since March 2014, have displayed the time with a clock measuring 4m in diametre on giant screens at the Camp Nou (95,000 seats) since January 2015. The company Maurice Lacroix are committed to pay an estimated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 33920
• Published on 12/02/15 at 17:26
©  DC
TPO: The Spanish and Portuguese Leagues denounce FIFA’s ban to the European Commission

"The Liga de Fútbol Profesional (LFP, the Spanish league) and the Liga Portuguesa de Futebol Profissional (LPFP, the Portuguese league) have contacted the European Commission of the Directorate General for Competition to denounce the resolution adopted by FIFA in December to prohibit third party…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Legal, …
• Article # 33649
• Published on 11/02/15 at 14:40
©  D.R.
China's Dalian Wanda Group acquires Infront Sports & Media for €1.05bn

Dalian Wanda Group, a Chinese conglomerate which specialises in entertainment, hotel development and management and commercial real estate, acquired the Swiss sports marketing & media rights agency Infront Sports & Media, for $1.2bn (€1.05bn) announced the group on 10/02/2015. "By acquiring…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 33642
• Published on 11/02/15 at 11:09
©  D.R.
Rugby: Toshiba (electronics) is to be a partner of the 2015 World Cup

The Japanese electronics company Toshiba has extended its partnership with World Rugby (International Federation) on the 2015 Rugby World Cup in England (from 18/09 to 31/10/2015), announced the body on 09/02/2015. The Japanese group was previously a partner of the competition in 2007 and 2011…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 33644
• Published on 11/02/15 at 10:05
©  D.R.
Portugal: NOS (Internet, TV & telecom) becomes title sponsor of championship with immediate effect

NOS, the Portuguese satellite pay-TV operator, Internet service provider and mobile service, has become the title sponsor of the Portuguese first division, which will henceforth be known as the "Liga NOS", announced the LPFP (the Portuguese league) on 05/02/2015. The agreement comes into effect…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 33640
• Published on 10/02/15 at 15:30
©  D.R.
Liga BBVA: "It is possible that our name is added to Camp Nou" (A. Al-Baker, Qatar Airways)

"Everything is a possibility for our company, we’re open to surprises and one of these could be connected to the name of Camp Nou. Qatar Airways and Barcelona have the same values. It is possible that our name is added to Camp Nou" said Akbar Al Baker, executive director of Qatar Airways, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 33443
• Published on 09/02/15 at 15:45
©  D.R.
Scotland: New Balance could replace Nike as the kit supplier to Celtic FC from 2015-16

The American sportswear company New Balance could replace Nike as the kit supplier to Celtic FC (Scottish Premiership) from the 2015-16 season, stated British media outlets on 05/02/2015. Nike extended its contract with the Glasgow club for a sum of €6.5m in summer 2010. The partnership will end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 33436
• Published on 09/02/15 at 11:00
©  D.R.
Premier League: Emtel becomes Manchester United telecommunications partner in Mauritius

Private mobile operator Emtel has become the telecommunications partner of Manchester United FC (Barclays Premier League) in Mauritius, announced the club on 05/02/2015. A mobile application dedicated to the partnership between Emtel and Manchester United will be launched in the coming months. It…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 33441
• Published on 06/02/15 at 19:09
©  D.R.
Orange-Deutsche Telekom reach an agreement with BT to sell all their shares in EE for €16.7bn

The German telecom group Deutsche Telekom and the French telecom group Orange announced an agreement with their British counterpart, the BT Group, to sell all of their shares in the British operator EE (Everything Everywhere), of which they were joint shareholders, for £12.5bn (€16.7bn), on…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Legal
• Article # 33347
• Published on 06/02/15 at 18:13