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©  WHUFC
Premier League: Betway (online betting) replaces Alpari as the shirt sponsor of West Ham

The British betting company Betway has replaced Alpari (trading) as the shirt sponsor of West Ham United (Barclays Premier League), announced the club on 06/02/2015. The agreement, which takes effect immediately, covers the 2015-16 and 2016-17 seasons, the latter being the year that the club…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 33408
• Published on 06/02/15 at 17:52
©  D.R.
Ligue 1: Viagogo becomes international ticketing partner of Olympique Lyonnais

Viagogo, an online ticket marketplace, has become a partner of Olympique Lyonnais (Ligue 1) in order to sell its tickets internationally, the club announced on 02/02/2015. The multi-year agreement covers both the Gerland Stadium (40,500 seats) and the Grand Stade (58,000 seats), which is expected…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs
• Article # 33229
• Published on 06/02/15 at 10:00
©  Thomas Faehnrich
Bundesliga: Deutsche Post becomes partner of FC Cologne until 2016-17

The German postal service Deutsche Post has become a partner of FC Cologne (Bundesliga) until the end of the 2016-17 season, the club announced on 03/02/2015. The contract is estimated at €500,000 per year or €1.25m in total. Deutsche Post will be present on the LED advertising boards at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 33224
• Published on 05/02/15 at 15:14
New Balance enters football, replacing Warrior at Liverpool, Stoke City, Sevilla & Porto in 2015-16

The American sportswear company New Balance is entering European football and will formally anounce that it is replacing its brand Warrior Sports as the kit supplier to Liverpool FC, Stoke City FC (Barclays Premier League), FC Sevilla (Liga BBVA) and FC Porto (Liga Sagres) from the 2015-16 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 33226
• Published on 05/02/15 at 12:22
©  PSG.fr
Ligue 1: American Express and Paris SG introduce concierge services at the Parc des Princes

The financial services company American Express has partnered with the Paris Saint-Germain (Ligue 1) and formalised the agreement by opening a concierge service in the hospitality area of the Parc des Princes (46,000 seats) on 30/01/2015. American Express will become an official label of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 33078
• Published on 04/02/15 at 17:41
©  D.R.
England: Vinci Stadium will be the operator of the Olympic Stadium in London for 25 years

Vinci Stadium, a subsidiary of Vinci Concessions which specialises in the operation of sports venues, has been appointed operator of the Olympic Stadium in London (capacity 54,000) for the 2015-2025 period, announced Vinci on 03/02/2015. The tender was issued by E20 Stadium LLP, a joint venture…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Stadiums
• Article # 33083
• Published on 04/02/15 at 15:21
©  D.R.
Premier League: Guinness (Diageo group) could replace Barclays as title sponsor

The Irish beer brand Guinness, which belongs to the British Diageo group, could replace the bank Barclays as the title partner of the Premier League according to several British media outlets on 29/01/2015. The Premier League is seeking to obtain a sum of £60m (€67m) per year for the 2016-17 to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 33049
• Published on 03/02/15 at 18:35
©  D.R.
NHL: hockey league partners with GoPro and will attach cameras to players' helmets

The NHL (National Hockey League, USA-CAN) has signed a partnership with GoPro, the American manufacturer of portable and mini cameras, in order to bring the game to life for its fans, via cameras mounted on the helmets of players, announced the league on 23/01/2015. This partnership also includes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 32953
• Published on 03/02/15 at 10:55
©  HSV
Bundesliga: South Korean manufacturer Kumho Tyre to be a partner of Hamburger SV until 2016-17

The South Korean tyre manufacturer Kumho Tyre has become a partner of Hamburger SV (Bundesliga) until the end of the 2016-17 season, the German club announced on 30/01/2015. The agreement was finalised by Sportfive Germany, HSV's media and marketing rights agency.Kumho will benefit from visibility…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32923
• Published on 02/02/15 at 18:44
©  D.R.
Serie A: Confiab (credit) to be the back of the shirt sponsor of Atalanta BC until June 2015

The Italian credit company Confiab will appear on the back of the shirt of Atalanta BC (Serie A TIM), under the number of players, until June 2015, the club announced on 30/01/2015. Confiab replaces news website Bergamo Post, who were the back of the shirt sponsor during the first part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32889
• Published on 02/02/15 at 16:09