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©  D.R.
Spain: Kingdomway (dietary products) becomes a partner of the Liga BBVA and Liga Adelante in China

Kingdomway, the Chinese dietary products group, has partnered with the Spanish LFP as well as becoming a partner of the Liga BBVA and Liga Adelante, announced the league on 20/04/2015. The dietary products brand Jolo Heart will use the image of the Spanish league for its communication campaigns in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39876
• Published on 21/04/15 at 18:44
©  D.R.
Serie A: Fiat display the Expo Milano 2015 logo on the shirt of Juventus for three games

The automotive group Fiat, which is a shareholder of Juventus (Serie A TIM) via the Exor S.p.A. holding company, and is the club's shirt sponsor via its Jeep brand, will display the Expo Milano 2015 logo on the shirt of the team for three games, announced the company on 17/04/2015. FCA (Fiat…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 39730
• Published on 21/04/15 at 17:45
Anne Zhao appointed as managing director of Infront China

Anne Zhao is the new managing director of Infront China, announced Infront Sports & Media, the Swiss agency for media and marketing rights, on 20/04/2015. She has held this position on an interim basis since the departure of Winston Zheng on 26/09/2014. Anne Zhao has worked at Infront China since…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Rights Acquisitions, Sponsors - Partners
• Article # 39819
• Published on 21/04/15 at 15:08
©  D.R.
Olympics: Mitsui Fudosan (real estate) becomes 13th Gold Partner of Tokyo 2020

The real estate group Mitsui Fudosan has become the 13th Gold Partner of the 2020 Olympic and Paralympic Games in Tokyo, announced the organising committee on 20/04/2015. Mitsui Fudosan is now the exclusive partner in the "real estate development" category. "As a Tokyo 2020 partner in city…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication
• Article # 39793
• Published on 21/04/15 at 14:36
©  D.R.
La Liga: The video game PES 2015 displayed on the socks of 14 out of clubs 20

The video game PES 2015, released by the Japanese company Konami, has been displayed on the socks of 14 clubs in La Liga since Matchday 31, which was played on 11 and 12/04/2015. In the Liga Adelante, 12 clubs also displayed the PES 2015 logo. The British company Sockatyes has become a partner of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 39610
• Published on 20/04/15 at 13:51
©  D.R.
Serie A: Citroën activates its partnership with AS Roma with a C4 Cactus in the club's colours

The French automobile manufacturer Citroën has activated its partnership with AS Roma (Serie A TIM) by unveiling a C4 Cactus in the club's colours on 16/04/2015. Citroën replaced the German brand Volkswagen as the automobile partner of AS Roma in September 2014. The agreement is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39639
• Published on 20/04/15 at 12:15
©  Supponor
"Giving clubs and brands new sponsorship entry points around the world" (Charlie Marshall, Supponor)

"There are a variety of different models in using DBRLive for generating income for clubs. Supponor can help clubs and brands create new entry points around the world," stated Charlie Marshall, the chief product, strategy and marketing officer of Supponor, a media and technology company that can…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 38851
• Published on 20/04/15 at 10:59
©  D.R.
USA: Liberty Mutual (insurance) becomes a partner of the American Federation until 2018

The American insurance company Liberty Mutual will partner with the USSF through the 2018 World Cup in Russia, announced the Federation on 15/04/2015. Liberty Mutual will replace the insurance company Allstate, which was linked to the federation from 2011 to 2014. The partnership includes…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39577
• Published on 20/04/15 at 10:15
©  D.R.
Copa America 2015: Chinese company K8.com (betting operator) becomes a partner of the competition

The betting operator K8.com, which is based in Macau, has become a partner of the Copa America 2015 (in Chile, from 11/06 to 04/07/2015), announced the company on 14/04/2015. K8.com will be the exclusive partner of the competition for betting and online games. The company may use the trademark and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39559
• Published on 20/04/15 at 09:22
©  D.R.
La Liga: Volkswagen extends deal with Atlético Madrid for the 2015-16 season

The German automobile manufacturer Volkswagen is to extend its partnership with Club Atlético de Madrid (Liga BBVA) for the 2015-16 season, announced the club on 16/04/2015. The two parties have been under contract since 2011. An event was held at the club's training centre to present the new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 39572
• Published on 17/04/15 at 15:57